One of the top promoters in the world since 1972, Don King has founded Don King Productions, Inc, a promotion company. He has promoted some of the most famous fights in history – including the "Rumble in the Jungle" between Muhammad Ali and George Foreman, and the "Thrilla in Manila" between Ali and Joe Frazier. Other fighters King has worked with include Mike Tyson, Evander Holyfield, Julio Cesar Chavez, Larry Holmes, Felix Trinidad and Roy Jones Jr.
King is said to have made more boxers millionaires than any other promoter in history. Outside of boxing, he managed the Jacksons' 1984 Victory Tour. He has also been named the greatest promoter in history by the WBC, WBA and the IBF. As of 2010, he promotes out of South Florida.
In 2012, King received criticism for using a racial slur against Mexican-Americans in a pre-fight press conference referring to them as "wetbacks" that no longer are "running up and down picking the fruits and things". Taking offense, Chris Arreola unleashed a profanity-laden statement before being cut off in a post-fight interview on Showtime Championship Boxing following his win over Eric Molina.