Sky Box Office
Sky Box Office is the name of BSkyB's pay-per-view (PPV) system available in the UK. There are three branded divisions of Sky Box Office - Sky Movies Box Office, Sky Sports Box Office and Sky 3D Box Office. Until 1 February 2011, the system ran under unified Sky Box Office branding.
Sky Box Office launched on 16 March 1996 on Sky Analogue. At the time it carried mainly sporting events, such as major boxing fights. The first of these was Frank Bruno's WBC World Heavyweight Championship defence against Mike Tyson. Initially events were ordered by telephone, either on the day of broadcast for £14.95 or in advance at a reduced price of £9.99.
On 1 February 2011, Sky Box Office was rebranded as Sky Movies Box Office for Movies. Later in the year, Sky Sports Box Office branding was added for sports and Sky 3D Box Office for 3D.