Free to Air Prime HW Title advertising revenue?

[SAPFO]

I’m sure in the U.K. alone, on a ‘free to air’ main line TV station, let’s say ITV/BBC1, which maybe are the most ‘looked at’ TV guides, a prime HW fight, for example, AJ vs Fury, would draw an easy 20 odd million, maybe more, and be the talk of the country for weeks prior,


What is that worth in ad rev? I mean you could do a ‘Britains got Talent’ style week upon week build up, 24/7, visit the granny, the sick kids, sweat your nuts off, be humble, follow the weight, blah blah blah, and advertise the sh!t out of it. Hit every market with a clever build up.


I always wondered. You wouldn’t be a stacked card, just some good scraps filling for the main course.

[SAPFO]

Don’t ignore me you c*#%$

[oogiebe]

Don’t ignore me you c*#%$

LMFAO!

[Ruthless-RKO]

Av always said. The amount of viewers that are attracted to BBC or ITV. It would be huge.

Would the BBC or ITV cough up huge amounts of purses too? Or help towards it?

These ‘big’ fights unfortunately, the fans pay the big purses for,

Fury-AJ would do huge number on free to air. Hughie Fury does over 1 mil on Channel 5 and that channel attracts less viewers than the main 2. Who even is Hughie Fury?

[Ruthless-RKO]

The Khan and Hughie Fury fight double after 9pm on Channel 5 averaged 851,900 viewers. Quite poor actually.

Not sure if it peaked over 1 million.

The undercard on 5Spike averaged less than 100k.

[JimStone]

If it made commercial sense it would obviously be happening already.

ITV can pay a bunch of wombles pennies to have cameras up their arses 24/7 and millions will tune in. Repackage it next week with cameras with wombles up their arses instead and the same millions will tune in again.

100% Commercial television shows need to cost buttons to make in 2019 or the concept will cease to be viable.

[veriton]

You are aware there is no advertising on BBC? So the ad revenue would be zero, it would all be outlay.

[Ruthless-RKO]

You are aware there is no advertising on BBC? So the ad revenue would be zero, it would all be outlay.

Yh. The public pay TV License for that one.

[SAPFO]

You are aware there is no advertising on BBC? So the ad revenue would be zero, it would all be outlay.

Yh. The public pay TV License for that one.

I did say a few posts in only ITV could really pull it off. Then again what are the budgets for the likes of Xfactor, Big Brother etc in their pomp?

[Nightmare Roy]

Advertisers don’t really want to be associated with boxing, you can see that by looking at how much the earn from sponsors, Canelo made £2m last year and he’s the sports biggest star, I bet the 50th best tennis players and golfers get that

[bripez]

The Khan and Hughie Fury fight double after 9pm on Channel 5 averaged 851,900 viewers. Quite poor actually.

Not sure if it peaked over 1 million.

The undercard on 5Spike averaged less than 100k.

To be fair you had to be a hardcore boxing fan to know this was on tv.

A Fury or Joshua on ITV on a Saturday night following a build-up would be massive, with the majority of viewers being casual fans.

I don’t know the specifics but have often thought the same as the OP - surely some big companies would pay big money to advertise on a fight that attracts 20 million viewers?

[Tarquin Tarpaulin IV]

Advertisers don’t really want to be associated with boxing, you can see that by looking at how much the earn from sponsors, Canelo made £2m last year and he’s the sports biggest star, I bet the 50th best tennis players and golfers get that

Advertisers don't want to be associated with Boxing unless it's Ellie Goulding hitting a punch bag while promoting shampoo!

There are 3 things that get a programme to air these days:
1. Jeopardy
2. Jeopardy
3. Jeopardy

DIY programmes such as '60 Second Makeover' and just about everything that airs on QUEST are all about, problems, will it be done, will Superman arrive in time, willo the house fall down before the owners dog can be rescued.

Sorry, there's a 4th thing as well.
Can the programme be sold overseas, can it be formatted to work in other countries?

It could be argued that Boxing creates it's own jeopardy, that nobody knows who will win - although in truth we know that's not the case. In fact one aspect of the jeopardy involved in boxing is real. Too many fights fall through.

The opportunity to sell fights to other countries is limited.

The US based Contender format works well but is hardly mainstream.

Boxing is a niche sport and that's the main problem.

[bynino]

Would depend on the fight. I remember the early 90's with big fight live. I am pretty sure that did huge numbers.
The Khan fight on 5 was terrible. However he probably had more viewers on his lightweight tilt in the early noughties.

[Ruthless-RKO]

Would depend on the fight. I remember the early 90's with big fight live. I am pretty sure that did huge numbers.
The Khan fight on 5 was terrible. However he probably had more viewers on his lightweight tilt in the early noughties.

He did.

Some fights did 3 million, some did 7.. The Malignaggi bout was on ITV, did nearly 3m

[bynino]

Would depend on the fight. I remember the early 90's with big fight live. I am pretty sure that did huge numbers.
The Khan fight on 5 was terrible. However he probably had more viewers on his lightweight tilt in the early noughties.

He did.

Some fights did 3 million, some did 7.. The Malignaggi bout was on ITV, did nearly 3m

So its definitely worth doing. Just no guarantees involved. But if Tyson fury was on itv at around 10pm. Your looking at easily 10m views. Advertising every bell, wonder what the cost of those commercials would be?

[Ruthless-RKO]

He did.

Some fights did 3 million, some did 7.. The Malignaggi bout was on ITV, did nearly 3m

So its definitely worth doing. Just no guarantees involved. But if Tyson fury was on itv at around 10pm. Your looking at easily 10m views. Advertising every bell, wonder what the cost of those commercials would be?

Easy.. Maybe even more than 10 mil.. It still depends who you fight to attract that EXTRA million.

Fans shouldn't get piissed off at the ads too cuz it's a free fight.

It's a piss take when you pay box office and there's ads.

[stujones]

The days of 20 million viewers for any event have gone.

[Ruthless-RKO]

The days of 20 million viewers for any event have gone.

Catch up tv.

Who even watches soaps on time anymore? Or other tv shows?