784118 wrote: ↑25 Sep 2026, 06:32
The pattern is consistent. A genuine superfight or a novelty card (Canelo–Crawford, Paul–Tyson, Joshua–Paul) can pull tens of millions on Netflix. Ordinary championship boxing on TNT/DAZN is in the mid-hundreds of thousands. Linear networks largely walked away. HBO and Showtime are gone. Casual fans do not know where to find a fight or even that one is happening.
On top of this, you have a huge change in the overall media environment. Whereas having TNT showing boxing would have been huge 20 years ago, the majority of households in the US have abandoned cable/satellite TV. Only 32-36% of them have it now. If you are on a streaming service like, say, Netflix, you're contending with thousands of other programs and movies for attention. That's pretty much the situation for Zuffa Boxing and Paramount+. Additionally, bigger name fighters simply don't appear on these platforms. The fights TNT is showing are basically "ESPN2 in 2001" level contests. It isn't just that it's work for fans to keep track of; what's the appeal to building new fans?
The UFC, for all it's vaunted success, is pretty constantly s#it on by it's fans and media these days. IDK when the illusion that Dana White was the bestest guy ever finally disappeared (maybe it was beating his wife in public) but that's long gone. Their middleweight champion is balking at ever fighting for them again because he can't even get a $1 million guarantee. Remember, UFC is getting $1.1 billion USD on average over 7 years with Paramount+. We aren't even talking about site fees or ads here. They rake in money. It's not debatable. They're publicly traded. They release the figures. Their post-EBIDTA revenue was $851 million in 2025. I don't know that there's been $850 million dollars cycled through the entire boxing ecosystem in a single year since COVID.
Several structural problems stacked up:Too many belts, promoters, and streaming apps.
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Small-hall boxing, the sport’s farm system, is shrinking as tickets and TV exposure dry up.
I'll just jump to this because I think it is in critical condition if not outright deceased. Increased costs of regulation in places like NY have probably have a negative effect on how many fights are being held but that's only a small part of it. Promoters might have been willing to lose money on these fight cards before to make money on HBO or PPV later. That's all gone, and with it, so are almost all of those promoters. They haven't been effectively replaced. PBC is basically dead. There's never been more casinos in the US, and yet they, once a vital link in the boxing chain because they provided the site fees that made many developmental cards happen, have largely abandoned the sport. I can only surmise that's because the cost of putting on fights and handing out tickets to gamblers no longer was no longer justifying the income received on the back end.
I don't know how many people here have looked at actually attending a standard non-televised club show, but you're often looking at paying something like $40-50 to see mismatches and glorified toughmen. Who is going to pay money for that other than friends and family of the fighters?