Re: Barry McGuigan on 'The One Show'
Posted: 10 Aug 2010, 08:31
I don't think you're right, have you any idea how well mainstream advertising pays? It paid even more back then too, because there were fewer channels and therefore far more views per impression. NDavidPayne wrote:But you miss my point - I think you're wrong. You're over-stating the earning potential of the recognition you're describing. Now if Bruno had been the front man for Calvin Klein or Hugo Boss or Ferrari or Yahoo....fine....but HP sauce isn't going to cut it.Carlos-Wigan wrote:You are absolutley right Dave - in fact Bruno didn't make all that much in regards purse money and was very vocal about it at times (especially regarding the Tyson fights and his fight with Joe Bugner) but the real money came in his out of the ring activities which built him a huge fanbase. Haye has already outstripped Bruno in world title wins but I will wait for the day I see Haye advertising HP sauce or being a presenter on a BBC chat show or just generally having the general exposure Bruno got. (and made some proper money out of)DavidPayne wrote: True Carlos but David Hatye made millions fighting for one aspect of the title, probably as much as Bruno made for A Tyson fight....clever marketing and a good PPV contract.
You're making McGuigan and Bruno sound like Brand Beckham. Its bollacks. They've earned a good few quid out of their ring-persona's but most McGuigan's earning remain entrenched in boxing. Bruno had a huge fan-base - evidenced by his record breaking debut on PPV years ago. Can't argue. Haye, Calzaghe and Hatton learned from the mistakes of those guys, it may have led them away from the downtrodden path of the ex-pug willing to doff his cap for a torn fiver and grateful for the attention but it earned the money doing what he did best - fighting - and all three have far outstripped their predeccessors for earning potential beyond boxing, I'd venture Calzaghe earned more from 10 weeks on Strictly than Bruno did for years of HP adverts. And that was a small pot.