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Re: PPV - A failed venture?

Posted: 28 Feb 2016, 08:04
by Ade L
fizzjambo wrote:
ade the grenade wrote:I've never understood why existing customers should have to pay for a PPV in addition to paying for their subscription...
Because when asked to many of them do and it makes everyone involved a serious amount of cash. I'm not being sarcastic, I pretty much think that's all it takes to sum up why PPV's work and will continue.

There is nothing wrong with buying PPV events. Just appreciate that in doing so the likelihood of them continuing increases a little with every buy and, that like any sporting event, it isn't guaranteed to be any good just because we are being asked to fork out an extra £17 for it
Well put. The last PPV I bought was Pacman v Mayweather and really doubt I will buy anymore in the future. It's a case of use getting charged because we are willing to pay.

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 08:14
by Oiky
i do think boxing took another hit last night. i love boxing its my favourite sport and in my opinion the best sport there is and ever will be, but say your a fan who is looking to follow more boxing, or just a pure casual who enjoys fights, after all that hype and all your hardcore boxing fans you have as friends teling you its going to be a cracker, a barnburner (i did tell people this) and then last night you get that, you can see why some people would say after all that "Boxing is boring" and then they tune into watch the ufc where say silva-bisping had major drama and bust each other right up and there was claret everywhere.

i mean, especially since a big fight feel like last nights doesn't come around as often, for all the non-diehards that buy into it and then they view that it really doesn't help generate interest in the sport. i think it was the geezer who writes for boxing monthly put on twitter it took him a fair while to get to his seat as he had to fight his way through all the hordes of people "hardcore boxing fans" drinking everywhere, which is right, much as when you get people in attendance and people watching at home it is the casual fans that make up most of the numbers. true people like me and others on here that really love and appreciate boxing is a very small and limited group, if it was just us who bought tix and bought the ppv's the numbers would be shocking.

but, even as much as i love boxing i was left disapointed after last night. proud of isaac lowe and burton though

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 08:39
by palooka
Last night promised a lot and delivered little, it wasn't worth 17 quid extra and I just hope the boxers got a lot of money. When's the next regular Sky Sports boxing on?

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 08:43
by Oiky
palooka wrote:Last night promised a lot and delivered little, it wasn't worth 17 quid extra and I just hope the boxers got a lot of money. When's the next regular Sky Sports boxing on?
march the 5th, eggington-skeete

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 08:56
by Finn
I'm going to make a some points about this PPV and in general:
1.The main fight was an anticlimax even for a purist.
2.The undercard was very very poor.
3. The main event on paper WAS PPV worthy
4. A PPV card needs to have another big named fighter or two on the undercard so if the main event falls short viewers still feel they have got their money's worth.
5. Boxing promoters need to start looking at the UFC fight night model for PPV events.

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 08:58
by palooka
Oiky wrote:
palooka wrote:Last night promised a lot and delivered little, it wasn't worth 17 quid extra and I just hope the boxers got a lot of money. When's the next regular Sky Sports boxing on?
march the 5th, eggington-skeete
Thanks, that's a bout that doesn't promise fireworks, I hope both men deliver their best.

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 09:00
by Counter-puncher
Ppv a failed venture?

:shame:

Not for Camp Eddie, it isn't.

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 11:42
by SAPFO
Being a Virgin Media customer I could not get this in HD anyway. So I used my Amazon Fire Stick with Kodi, and viewed in HD, for free !!


If this fight was on Primetime ITV 1 at 9pm, with the undercard maybe ITV 2/3/4, it would have easily done 10 million+. How would that work out financially compared to a few thousand PPV buys? PPV is not reaching out to a sport that is not gaining many new fans compared to other sports.

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 11:52
by Rexob
Counter-puncher wrote:Ppv a failed venture?

:shame:

Not for Camp Eddie, it isn't.


I know they are coining it in! it's a massive success if anything?

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 12:21
by Monte Fisto
Pac Mayweather was the last one and only one for a while if I'm honest that was PPV worthy. I still buy the ones i want to watch regardless if its 'truly' worth it, so shame on me really. But few fights actually warrant it from a fans perspective.

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 12:42
by tigermoth87
Finn wrote:I'm going to make a some points about this PPV and in general:
1.The main fight was an anticlimax even for a purist.
2.The undercard was very very poor.
3. The main event on paper WAS PPV worthy
4. A PPV card needs to have another big named fighter or two on the undercard so if the main event falls short viewers still feel they have got their money's worth.
5. Boxing promoters need to start looking at the UFC fight night model for PPV events.

I agree with this.

Especially about the undercard which was dogshit. If your 2nd best fighter is Gavin McDonnell then you've got problems.

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 13:41
by chad
SKY are on a bit of a run in terms of stinkers. The main event fights get hyped up beyond belief on SKY Sports News, build-up shows on SKY Sports and social media. There will be a point when even the casual fans start to to doubt the hype and keep a hold of their hard earned money. The return of PPV has been frustrating for some die hard boxing fans who shell out for both SKY Sports and B0xnati0n. To be fair when it first returned the main event fights delivered big time.

2013 - Froch Vs. Kessler II (Hit)
2013 - Froch Vs. Groves (Hit)
2014 - Froch Vs. Groves II (Hit)
2014 - Bellew Vs. Cleverly II (Miss)
2015 - Brook Vs. Gavin (Miss)
2015 - Pacman Vs. Mayweather (Miss)
2015 - Fury Vs. Klitschko (Miss)
2015 - Joshua Vs. Whyte (Hit)
2016 - Quigg Vs. Frampton (Miss)

About 4 months ago Fr&nk allegedly suggested SKY aim to put on up to 8 PPV shows per year. I think most scoffed thinking he was just bitter and on the wind up however by the time Joshua Vs. Martin comes around in April, SKY would have put on 6 PPV shows since May of last year. 7 shows if they land the rights to Khan Vs. Canelo!

Over the past 6 months there's been a common theme on boxing forums and social media from unhappy boxing fans. It's often suggested that people are only subscribing to SKY Sports for their boxing coverage and tend to cave in and buy the PPV shows. If that's the case people are shelling out £306.00 a year for SKY Sports and another £100.00 for PPV. Add a further £60.00 if taking SKY Sports in HD. Over £450.00 to watch boxing at home. It's getting to the stage where you'd be better just going to the live shows, depending where you live. Cancel SKY Sports, cancel HD and don't buy the PPV's. You'd have enough money, buying the cheap tickets from the fighters directly on social media, to go to 10 live shows a year. Surely that's got to be better for the sport in the long term? Bums on seats and enjoying the live event without piss poor commentary and bumbling presentation.

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 13:47
by davie
Finn wrote: 3. The main event on paper WAS PPV worthy
I've possibly made a hypocrite of myself posting this thread, as I'd been saying to people before hand I was happy to shell out for this, as the main event was big enough in it's own right.

But when this type of thing happens, you start to wonder, well if a genuinely top class fight, which promised so much can deliver so little, what is PPV worthy?

Just when you think you can't get much more disillusioned with the running of the sport you love.....

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 13:50
by reggaereggae
Finn wrote:I'm going to make a some points about this PPV and in general:
1.The main fight was an anticlimax even for a purist.
2.The undercard was very very poor.
3. The main event on paper WAS PPV worthy
4. A PPV card needs to have another big named fighter or two on the undercard so if the main event falls short viewers still feel they have got their money's worth.
5. Boxing promoters need to start looking at the UFC fight night model for PPV events.
Good points. I actually have a suspicion Sky Boxing are just seeing how much cash they squeeze out of punters before binning it. Surely there can't be a future following their business model?

I actually would've bought the show if I had access to sky though I can't afford it, but as a boxing fan I really wanted to see it. But what a dreadful disappointment. Rubbish undercard. Very glad I had a good stream.

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 13:50
by davie
chad wrote:
2013 - Froch Vs. Kessler II (Hit)
2013 - Froch Vs. Groves (Hit)
2014 - Froch Vs. Groves II (Hit)
2014 - Bellew Vs. Cleverly II (Miss)
2015 - Brook Vs. Gavin (Miss)
2015 - Pacman Vs. Mayweather (Miss)
2015 - Fury Vs. Klitschko (Miss)
2015 - Joshua Vs. Whyte (Hit)
2016 - Quigg Vs. Frampton (Miss)
Even Joshua v Whyte doesn't do it for me.
As I've said on here before, the card was great, entertaining but needs to be a big enough fight to justify the PPV.
A British title fight should never ever headline a ppv
If we say a ppv is meritted because it entertained, it almost screams out, we will accept any old pish on the Sky sports shows.
Small hall shows provide entertaining fights, I'm not paying £15 to watch them in my living room

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 14:02
by Kingfield
davie wrote:When was the last one that meritted actually being PPV?

For me it has to tick more than one box, people vary on what is the top priortiy here but for me it really should deliver on all the following fronts:

1. Have a top class main event - High profile fight, MUST be at world class, should be competitive 60/40 type fight at very least
2. Have a good undercard - Some good names AND competitive fights. I'm not asking for 3 world title fights on the bill, just better than Gaving McDonnell
3. Of course the sales have to justify the event. This is more for Camp Eddie than fan satisfaction, but the facts are, if it doen't sell, it shouldn't have been PPV.
4. Actually deliver on the night - No good having an all British unification hyped to the max if the 2 fighters don't throw a punch

There are some PPV in recent years that have ticked one box, a few ticked two, I can't think of a single show that delivered on all fronts and some could argue that one or two shows have come up short in every department

Is PPV an utterly failed venture?
I mean where do you start with this post?

You are claiming that something which makes millions is a failure. You are basing this on the fact you dont believe the main event was world class. But if that wasnt world calls then how exactly would you like to define 'world class'? 2 fighters who hold world titles, fighting each other.

Also what did you expect from the fight, because your point seems to be quite confusing. You wanted more action but also insist it has to be a close match up. You do realise that elite level fighters have the utmost respect for each others capabilities don;t you? This is why so few truly world class fights end up just being bar brawl-esque middle of the ring barnstormers. The top teams in the premier league often play out snoozefest draws. It's called tactics and sticking to a game plan. Something boxers work on throughout their training camp.

The undercard - why does this need to be stacked with other top level fighters? the whole show is there to make money, maybe you dont understand how it works with the payments and who gets what (the fighters/managers have the biggest say and also call shots on how much is spent on the undercard) but why would they spend more money than they need to.

I was there last night and sat next to a couple who had paid £1600 for their seats each. They had been to 2 small hall shows before and they said how good an event it was. The place and atmosphere was unreal. I've been to a lot of shows but last nights was the best by far. Fair play to matchroom/cyclone, it was professional and executed very well. It will have also made a lot of money and people will go back because of how good it was.

Ultimately you have to realise that this is professional boxing, the guys in the ring are putting their health on the line and they have a lot riding on the outcome so when they're cautious and not looking to blast the other guy out and they stick to the game plan it's understandable. Going out there aiming for a ko every round would be like liverpool playing 10 up front. To these guys it's a job, yes we want them to entertain but in reality they want to keep winning and earning money.

Maybe you need to reassess the reasons you watch boxing and what you want to get out of it. Instead of paying for a PPV maybe just stick rocky on instead!

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 14:17
by davie
Kingfield wrote:
davie wrote:When was the last one that meritted actually being PPV?

For me it has to tick more than one box, people vary on what is the top priortiy here but for me it really should deliver on all the following fronts:

1. Have a top class main event - High profile fight, MUST be at world class, should be competitive 60/40 type fight at very least
2. Have a good undercard - Some good names AND competitive fights. I'm not asking for 3 world title fights on the bill, just better than Gaving McDonnell
3. Of course the sales have to justify the event. This is more for Camp Eddie than fan satisfaction, but the facts are, if it doen't sell, it shouldn't have been PPV.
4. Actually deliver on the night - No good having an all British unification hyped to the max if the 2 fighters don't throw a punch

There are some PPV in recent years that have ticked one box, a few ticked two, I can't think of a single show that delivered on all fronts and some could argue that one or two shows have come up short in every department

Is PPV an utterly failed venture?
I mean where do you start with this post?

The beginning :OhYes:

You are claiming that something which makes millions is a failure. You are basing this on the fact you dont believe the main event was world class. But if that wasnt world calls then how exactly would you like to define 'world class'? 2 fighters who hold world titles, fighting each other.

The fight was very much a world class match up, As I said in the OP, many PPV's tick one or two boxes, none tick them all

Also what did you expect from the fight, because your point seems to be quite confusing. You wanted more action but also insist it has to be a close match up. You do realise that elite level fighters have the utmost respect for each others capabilities don;t you? This is why so few truly world class fights end up just being bar brawl-esque middle of the ring barnstormers. The top teams in the premier league often play out snoozefest draws. It's called tactics and sticking to a game plan. Something boxers work on throughout their training camp.

There's a big difference between being respectful and refusing to throw a punch for 6 rounds.
I bought Mayweather vs Pacquiao expecting a dull fight. I expected better entertainment last night from 2 exciting fighters.
Did I expect it to be a bit more cagey than their usual fights? Of course.... did I expect that dross? No.
Did you expect Quigg to start THAT slow?


The undercard - why does this need to be stacked with other top level fighters? the whole show is there to make money, maybe you dont understand how it works with the payments and who gets what (the fighters/managers have the biggest say and also call shots on how much is spent on the undercard) but why would they spend more money than they need to.

OK, for starters, please stop talking to me like I'm a fornicating moron. Your condescending tone is wearing thin now.
no, I don't know the intricate workings of the fight game, but yes I know enough to understand how it works. There are very greedy men trying to make money.
I, on the other side of the equation, am a customer who demands value for my money. PPV's very very seldom deliver that.
In fact televised boxing seldom does, I get more value from Youtube videos from the 60s these day


I was there last night and sat next to a couple who had paid £1600 for their seats each. They had been to 2 small hall shows before and they said how good an event it was. The place and atmosphere was unreal. I've been to a lot of shows but last nights was the best by far. Fair play to matchroom/cyclone, it was professional and executed very well. It will have also made a lot of money and people will go back because of how good it was.

I can't speak for the atmosphere at the live show. But then I'm not critising the venue, the atmosphere or the live event. I'm criticising the telvised product that did not provide value for money, which is becoming a recurring theme.

Ultimately you have to realise that this is professional boxing, the guys in the ring are putting their health on the line and they have a lot riding on the outcome so when they're cautious and not looking to blast the other guy out and they stick to the game plan it's understandable. Going out there aiming for a ko every round would be like liverpool playing 10 up front. To these guys it's a job, yes we want them to entertain but in reality they want to keep winning and earning money.

Got it. Cheers
I, like you, pay their wages and they promised something they blatantly failed to deliver.
I pay for a product, as a customer I have a right to expect a certain level of return
also, I don't do my job very well, I get a bollocking from my paymasters.
Again, there is a very very large difference between fighting defensively (which I have a great appreciation for) and fighting without actually fighting.


Maybe you need to reassess the reasons you watch boxing and what you want to get out of it. Instead of paying for a PPV maybe just stick rocky on instead!

I watch boxing for a number of reasons, one of them is to see grown men punch each other

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 14:32
by Kingfield
davie wrote:
Kingfield wrote:
davie wrote:When was the last one that meritted actually being PPV?

For me it has to tick more than one box, people vary on what is the top priortiy here but for me it really should deliver on all the following fronts:

1. Have a top class main event - High profile fight, MUST be at world class, should be competitive 60/40 type fight at very least
2. Have a good undercard - Some good names AND competitive fights. I'm not asking for 3 world title fights on the bill, just better than Gaving McDonnell
3. Of course the sales have to justify the event. This is more for Camp Eddie than fan satisfaction, but the facts are, if it doen't sell, it shouldn't have been PPV.
4. Actually deliver on the night - No good having an all British unification hyped to the max if the 2 fighters don't throw a punch

There are some PPV in recent years that have ticked one box, a few ticked two, I can't think of a single show that delivered on all fronts and some could argue that one or two shows have come up short in every department

Is PPV an utterly failed venture?
I mean where do you start with this post?

The beginning :OhYes:

You are claiming that something which makes millions is a failure. You are basing this on the fact you dont believe the main event was world class. But if that wasnt world calls then how exactly would you like to define 'world class'? 2 fighters who hold world titles, fighting each other.

The fight was very much a world class match up, As I said in the OP, many PPV's tick one or two boxes, none tick them all

Also what did you expect from the fight, because your point seems to be quite confusing. You wanted more action but also insist it has to be a close match up. You do realise that elite level fighters have the utmost respect for each others capabilities don;t you? This is why so few truly world class fights end up just being bar brawl-esque middle of the ring barnstormers. The top teams in the premier league often play out snoozefest draws. It's called tactics and sticking to a game plan. Something boxers work on throughout their training camp.

There's a big difference between being respectful and refusing to throw a punch for 6 rounds.
I bought Mayweather vs Pacquiao expecting a dull fight. I expected better entertainment last night from 2 exciting fighters.
Did I expect it to be a bit more cagey than their usual fights? Of course.... did I expect that dross? No.
Did you expect Quigg to start THAT slow?


The undercard - why does this need to be stacked with other top level fighters? the whole show is there to make money, maybe you dont understand how it works with the payments and who gets what (the fighters/managers have the biggest say and also call shots on how much is spent on the undercard) but why would they spend more money than they need to.

OK, for starters, please stop talking to me like I'm a effing moron. Your condescending tone is wearing thin now.
no, I don't know the intricate workings of the fight game, but yes I know enough to understand how it works. There are very greedy men trying to make money.
I, on the other side of the equation, am a customer who demands value for my money. PPV's very very seldom deliver that.
In fact televised boxing seldom does, I get more value from Youtube videos from the 60s these day


I was there last night and sat next to a couple who had paid £1600 for their seats each. They had been to 2 small hall shows before and they said how good an event it was. The place and atmosphere was unreal. I've been to a lot of shows but last nights was the best by far. Fair play to matchroom/cyclone, it was professional and executed very well. It will have also made a lot of money and people will go back because of how good it was.

I can't speak for the atmosphere at the live show. But then I'm not critising the venue, the atmosphere or the live event. I'm criticising the telvised product that did not provide value for money, which is becoming a recurring theme.

Ultimately you have to realise that this is professional boxing, the guys in the ring are putting their health on the line and they have a lot riding on the outcome so when they're cautious and not looking to blast the other guy out and they stick to the game plan it's understandable. Going out there aiming for a ko every round would be like liverpool playing 10 up front. To these guys it's a job, yes we want them to entertain but in reality they want to keep winning and earning money.

Got it. Cheers
I, like you, pay their wages and they promised something they blatantly failed to deliver.
I pay for a product, as a customer I have a right to expect a certain level of return
also, I don't do my job very well, I get a bollocking from my paymasters.
Again, there is a very very large difference between fighting defensively (which I have a great appreciation for) and fighting without actually fighting.


Maybe you need to reassess the reasons you watch boxing and what you want to get out of it. Instead of paying for a PPV maybe just stick rocky on instead!

I watch boxing for a number of reasons, one of them is to see grown men punch each other
First off, my tone wasn't condescending, if you chose to read it that way, that is your problem and you choice. How can i be condescending though when the point in contention, of which i am helping to explain to you, you then admit you have no clue of how it works? Also if it wears thin, i do not care.

The rest of your post is just opinion so i'm just going to leave it there rather than discuss it. The fact is 2 boxers and many others woke up this morning having done their job and done it well and also better off financially.

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 14:54
by Boxing Prospect
Sick of the idea that "this fight needs PPV", if that's the case then why is PPV used in so few countries whilst those countries get solid matches? Maybe, our fighters are over paid or something, maybe too much is spent on the teams running the events, or maybe other corners could be cut, there was something like 5 or 6 people working TV for Sky (Nelson, Smith, Froch, Watt, Halling, Robinson) did we need to shell out for those? Maybe Sky could start cutting the extra costs, especially when some of them are bloody useless.

It doesn't help when the under-card seems to go on forever but go nowhere. There was some excitement in the Burton/Shinkwin and McCcullogh/Lowe fights, and Taylor and Fitzgerald looked good (though case could be that they should both have been on a Sky Sports card), however Burnett and McDonnell stunk the spot out and then the main event failed to live up to expectations.

How McDonnell was in the co-feature is a bloody mystery in it's self, that was a terrible idea.

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 15:54
by magnus
Boxing Prospect wrote:Sick of the idea that "this fight needs PPV", if that's the case then why is PPV used in so few countries whilst those countries get solid matches? Maybe, our fighters are over paid or something, maybe too much is spent on the teams running the events, or maybe other corners could be cut, there was something like 5 or 6 people working TV for Sky (Nelson, Smith, Froch, Watt, Halling, Robinson) did we need to shell out for those? Maybe Sky could start cutting the extra costs, especially when some of them are bloody useless.

It doesn't help when the under-card seems to go on forever but go nowhere. There was some excitement in the Burton/Shinkwin and McCcullogh/Lowe fights, and Taylor and Fitzgerald looked good (though case could be that they should both have been on a Sky Sports card), however Burnett and McDonnell stunk the spot out and then the main event failed to live up to expectations.

How McDonnell was in the co-feature is a bloody mystery in it's self, that was a terrible idea.
I agree with pretty much all of this.

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 16:04
by dalcumly
While we're on the PPV theme, and in particular Frampton v Quigg for a world title fight, can someone shed a light on some guy called Rigondeaux. Who is he exactly? Oh, I've just remembered he's the world champion, but nobody is prepared to put him on PPV because he's too good!

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 16:10
by Boxerbeetle
dalcumly wrote:While we're on the PPV theme, and in particular Frampton v Quigg for a world title fight, can someone shed a light on some guy called Rigondeaux. Who is he exactly? Oh, I've just remembered he's the world champion, but nobody is prepared to put him on PPV because he's too good!
Did you see his last fight? It was awful.

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 17:20
by TheLeprechaun
I admit I streamed this one. Mainly because of Sky showing adds between rounds in previous PPVs. Seeing what happens between rounds is in many cases just as important as seeing what happens during the round.

I was surprised that they didn't do that this time.

This fight had to be PPV due to the build up and high profile nature of it. Some fights just have to be PPV, even though they are dismal viewing. Wlad vs Fury rematch for example, even though we know its going to be a dismal fight to watch again.

The fighters job is to sell fights for TV. Frampton himself said live on sky that he knew the fight was going to be boring but that's what he had to do to win and had to talk about how good the fight would be "for TV" - to basically sell the fight.

The fans invariably end up unsatisfied and feeling like they got mugged.

Boxing fans are easy to fool though. And that's why the PPV model works. Throw Amir Khan on PPV vs Salita and it sells big. The networks know that boxing fans are mugs who will pay to watch these things. All they have to do it look at the history of PPV sales.

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 17:31
by keithmoonhangover
In fairness to Mr Hearn, he can't make the fight be a classic. Ditto any other promoter in the world. They put the card together and hope. I didn't think last night's fight would have been a classic, but I did quite enjoy it.

As far as value for money is concerned, I thought the Joshua-Whyte bill was worth every penny.

Re: PPV - A failed venture?

Posted: 28 Feb 2016, 20:37
by Boxing Prospect
keithmoonhangover wrote:In fairness to Mr Hearn, he can't make the fight be a classic. Ditto any other promoter in the world. They put the card together and hope. I didn't think last night's fight would have been a classic, but I did quite enjoy it.

As far as value for money is concerned, I thought the Joshua-Whyte bill was worth every penny.
Whilst you can't make a fight a classic, you can put exciting guys together to increase the likelihood of a classic. The main event here didn't need that, but the undercard could certainly have done with it. Guys like McDonnell don't make for great T.V. and that should be clear. Doesn't matter how much Sky and Hearn want to pretend he's a future champion the reality is that he's dull and shouldn't be a co feature fighter.

Putting two free swinging guy's in together tends to be a better option. Things like Salido vs Martinez, Miura vs Vargas and Huck vs Afolabi always looked good both stylistically and competitively on paper, McDonnell vs Panamanian midget never looked exciting.

Burnett has now been in a couple of dull ones too, so I'd suggest keeping him away from paying viewers until he can find a killer mentality.