Floydendizer wrote: ↑14 Nov 2021, 13:07
Hides behind Eddie too much , he is the boxing CEO should be the front man , struggle to see what he brings to the table ? Big mistake for the UK arm of Matchroom boxing to leave Sky the marketing for DAZN Uk is non existent , embarrassing if they rely on IFL to do they’re job for them , as CEO I’m afraid it is Frank Smith’s role to promote DAZN , I bet we never get to see UK subscriber numbers can imagine they’re not great .
Frank’s the one that does the detail work. Eddie is a face and frontman but it’s Frank who’s doing 90% of the fight deals. He’s a number 2 - every major boxing promotional company has one. Frank W has Andy Ayling, Bob has a couple in his stepson Todd Dubouef and Carl Mortetti.
These guys need a solid number 2 to make sure logistics are sorted and that everything runs smoothly. You say you don’t know what he does but it takes some skill to manage a team for a 6 hour live broadcast (the prelims and main card) with few issues and barely any adverts.
His role may be Boxing CEO but we all know Eddie’s the main man in their boxing promotional company.
I’m on the fence whether it was a bad move to leave Sky. On the whole I’m enjoying the DAZN shows and I’m getting value for money for my £8/month.
I think Sky has massively improved in their own publicity with Boxxer. I’m getting stalked constantly on Facebook by them with constant promotion and on YouTube too. Plus they’re pushing their shows more on YTube and on various more accessible channels. Bar the Prizefighter the shows on Sky haven’t been too good so far so I actually think they both miss each other.
We’ll need to give it another 12 months before saying whether it was a mistake or not. They/DAZN need to do more to get outside of the boxing bubble. There was talk about a terrestrial TV highlights deal which would help but clearly hasn’t happened yet. They need to do something like that.
