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Re: ifilm London - How do they make money?
Posted: 14 Feb 2013, 00:47
by kugancassius
braddj wrote:I think ifilm do provide a good service and it’s a great opportunity for them and for boxers at all levels in the UK to showcase themselves.
Obviously someone funds them or pay for their services, otherwise what is the point? And more to the point they would be doing day jobs.
But this is there day job!!!
Saw a tweet over the weekend that matchroom paid for travel and hotel expenses, for ifilm to be in Belfast so I presume that wasn’t a one off.
I don’t think they are on the matchroom payroll, but they obviously to get paid for services.
They don’t have a company number at company house, but I don’t believe they are owned by allegedly or matchroom, more of a affiliate.
I do enjoy the boxing coverage ifilm provide, let’s all be honest they do more for uk boxing then, itv + bbc put together.
Just find it strange how boxing news or bbc haven’t jumped onto the back of what ifilm do and do something similar as surely they would have a bigger budget and a business objective behind doing something similar.
All for ifilm, they are a small team and they can’t cover everything but what they cover is great.
Kugan picked up a recent award in the new year, you would hope someone like Golden Boy or Top Rank invite them over to US to cover a fight.
Someone like Adrian broner and danny Garcia might benefit from a ifilm interview, to build up a following.
A lot of people dislike paulie maganalli, because he fought Hatton and then because of he’s tweets. But on camera he comes across as a good person, if all boxers had that opportunity it would do wonders.
BBC and ITV don’t offer that, ifilm and the power of the web do!
Thanks for the comments. firstly Matchroom Sport have paid the hotel costs for two fights, and the plane travel for one fight and one press conference.
Secondly, they do NOT pay for our 'services'.
Thirdly, was it you that sent an email from 'HMRC' asking for our company number?
and finally, we are not 'owned' by anyone.
Re: ifilm London - How do they make money?
Posted: 14 Feb 2013, 07:34
by whiskey
kugancassius wrote:
Thanks for the comments. firstly Matchroom Sport have paid the hotel costs for two fights, and the plane travel for one fight and one press conference.
Secondly, they do NOT pay for our 'services'.
Thirdly, was it you that sent an email from 'HMRC' asking for our company number?
and finally, we are not 'owned' by anyone.
I think it's good that promoters are repaying the favour with transport etc, to get their press conferences and fighters televised on the internet in a relaxed and friendly manner.
Time and time again though, I see people's written interviews and video efforts tweeted towards the person who is benefiting (i.e. the boxer) and they don't even bother re-tweeting it to their fans, but are happy to retweet a silly picture or stupid joke they saw.
Surely the fans who follow them, don't really give a rat's ass what they are eating for lunch and would like to see something proper.
Also it's mean spirited/ ignorant that someone like iFilm for example, has put in the time and effort and they can't be bothered to help them by return by pressing a retweet button that takes all of 0.2 seconds to do.
Re: ifilm London - How do they make money?
Posted: 14 Feb 2013, 18:13
by Dan Dares
kugancassius wrote:braddj wrote:I think ifilm do provide a good service and it’s a great opportunity for them and for boxers at all levels in the UK to showcase themselves.
Obviously someone funds them or pay for their services, otherwise what is the point? And more to the point they would be doing day jobs.
But this is there day job!!!
Saw a tweet over the weekend that matchroom paid for travel and hotel expenses, for ifilm to be in Belfast so I presume that wasn’t a one off.
I don’t think they are on the matchroom payroll, but they obviously to get paid for services.
They don’t have a company number at company house, but I don’t believe they are owned by allegedly or matchroom, more of a affiliate.
I do enjoy the boxing coverage ifilm provide, let’s all be honest they do more for uk boxing then, itv + bbc put together.
Just find it strange how boxing news or bbc haven’t jumped onto the back of what ifilm do and do something similar as surely they would have a bigger budget and a business objective behind doing something similar.
All for ifilm, they are a small team and they can’t cover everything but what they cover is great.
Kugan picked up a recent award in the new year, you would hope someone like Golden Boy or Top Rank invite them over to US to cover a fight.
Someone like Adrian broner and danny Garcia might benefit from a ifilm interview, to build up a following.
A lot of people dislike paulie maganalli, because he fought Hatton and then because of he’s tweets. But on camera he comes across as a good person, if all boxers had that opportunity it would do wonders.
BBC and ITV don’t offer that, ifilm and the power of the web do!
Thanks for the comments. firstly Matchroom Sport have paid the hotel costs for two fights, and the plane travel for one fight and one press conference.
Secondly, they do NOT pay for our 'services'.
Thirdly, was it you that sent an email from 'HMRC' asking for our company number?
and finally, we are not 'owned' by anyone.
How's it going Kev?

Re: ifilm London - How do they make money?
Posted: 14 Feb 2013, 18:38
by dbf
G0mez wrote:kugancassius wrote:
Thanks for the comments. firstly Matchroom Sport have paid the hotel costs for two fights, and the plane travel for one fight and one press conference.
Secondly, they do NOT pay for our 'services'.
Thirdly, was it you that sent an email from 'HMRC' asking for our company number?
and finally, we are not 'owned' by anyone.
I think it's good that promoters are repaying the favour with transport etc, to get their press conferences and fighters televised on the internet in a relaxed and friendly manner.
Time and time again though, I see people's written interviews and video efforts tweeted towards the person who is benefiting (i.e. the boxer) and they don't even bother re-tweeting it to their fans, but are happy to retweet a silly picture or stupid joke they saw.
Surely the fans who follow them, don't really give a rat's ass what they are eating for lunch and would like to see something proper.
Also it's mean spirited/ ignorant that someone like iFilm for example, has put in the time and effort and they can't be bothered to help them by return by pressing a retweet button that takes all of 0.2 seconds to do.
Amen to that Gomez. Well said.
Re: ifilm London - How do they make money?
Posted: 16 Feb 2013, 06:59
by Ratchet Exits Nu
The 1st Boxing Interviews I look for are Ifilm London's.
Its a good set up and hopefully they get picked up by a major tv player ( while retaining 100% ownership and as much editorial clout as possible - if being picked up is what they want?) and become truly global. Great work!
Ifilm London.

Re: ifilm London - How do they make money?
Posted: 11 Mar 2013, 12:25
by lefty
G0mez wrote:There are youtube millionaires on the way definitely for those that keep plugging away.
Ed Bassmaster is one of my faves.
Closer to home, a kid from UK, working in McDonald's filmed his gaming exploits with a commentary, call of duty tips etc.
Three years on, he has an eye watering 2,500,000 subscribers, 550k twitter followers and his channel earns him £750-1000 a day, 365 days a year in adverts. He gets flown around the world first class by gaming companies to just play their games and report on them. He has sponsors galore too.
My point is, it can make money, definitely.
http://m.youtube.com/user/TheSyndicateProject
The boxing market isnt big enough to create that level of success though. I think you can do fairly well out of it but not the sort of success the top youtubers have, etc.
Re: ifilm London - How do they make money?
Posted: 12 Mar 2013, 05:44
by MarkMcBurney
elephant man wrote:Have you met a Sri Lankan with the name Kevin?
Genuinely laughed out loud at that!
Re: ifilm London - How do they make money?
Posted: 12 Mar 2013, 18:19
by london
MarkMcBurney wrote:elephant man wrote:Have you met a Sri Lankan with the name Kevin?
Genuinely laughed out loud at that!
Kugans real name is Kevin- apparently its the 34th most popular boys name in Sri Lanka.
http://www.studentsoftheworld.info/penp ... 3?Pays=SRI
When have you met a Sri Lankan with the surname Cassius?
Re: ifilm London - How do they make money?
Posted: 12 Mar 2013, 19:06
by hurlock
Kugi bear sells plenty of wraps to young eddy & uses the camera so it don't look on top!!
I think Barry wants koogz ironed out & I know he much prefers Steve holdsworth!
Re: ifilm London - How do they make money?
Posted: 13 Mar 2013, 15:48
by london
The problem Kugan and Ifilm have is that they are clearly more pally with Hearn/Matchroom than the other promoters can Fwank etc trust them?
Re: ifilm London - How do they make money?
Posted: 14 Mar 2013, 19:37
by Bob & Weave
london wrote:The problem Kugan and Ifilm have is that they are clearly more pally with Hearn/Matchroom than the other promoters can Fwank etc trust them?
Is it that Kugan/iFilm are more pally with Hearn/Matchroom, or that Hearn/Matchroom are simply more welcoming/approachable and have more to talk about?
I'm pretty sure Kugan is impartial, It just so happens Hearn is utilising the platform better.
Anyway whats happened to Couchy, haven't seen her interviewing as much?
Re: ifilm London - How do they make money?
Posted: 14 Mar 2013, 21:16
by manwhobets
Bob & Weave wrote:london wrote:The problem Kugan and Ifilm have is that they are clearly more pally with Hearn/Matchroom than the other promoters can Fwank etc trust them?
Is it that Kugan/iFilm are more pally with Hearn/Matchroom, or that Hearn/Matchroom are simply more welcoming/approachable and have more to talk about?
I'm pretty sure Kugan is impartial, It just so happens Hearn is utilising the platform better.
Anyway whats happened to Couchy, haven't seen her interviewing as much?
Kev/Kugan is not more pally with Matchroom than Fwank. Kugan is a sit on the fence man thats his job. At the moment Matchroom is getting the best fights so if he wants to make a name for himself he has got to brown it with Matchroom.
Re: ifilm London - How do they make money?
Posted: 15 Mar 2013, 07:17
by ERIC GUY
manwhobets wrote:Bob & Weave wrote:london wrote:The problem Kugan and Ifilm have is that they are clearly more pally with Hearn/Matchroom than the other promoters can Fwank etc trust them?
Is it that Kugan/iFilm are more pally with Hearn/Matchroom, or that Hearn/Matchroom are simply more welcoming/approachable and have more to talk about?
I'm pretty sure Kugan is impartial, It just so happens Hearn is utilising the platform better.
Anyway whats happened to Couchy, haven't seen her interviewing as much?
Kev/Kugan is not more pally with Matchroom than Fwank. Kugan is a sit on the fence man thats his job. At the moment Matchroom is getting the best fights so if he wants to make a name for himself he has got to brown it with Matchroom.
Kugan goes to a lot of shows, not just matchroom, maybe if some of you went to shows in London, you would see him, he is also at Maloney, Helliett, Waterman, and anywhere he wants to go, he enjoys what he does, good luck to him, it saves me a job!!!!