Re: Classic American West Coast Boxing
Posted: 17 Jul 2008, 02:28
Here is an interesting, if depressing, article about matchmaking from Boxing Monthly that I thought I would share with you guys as the Olympic and Don Chargin get a mention
THE DYING ART OF MATCHMAKING BY RON BORGES
Don Chargin remembers when he'd arrive at his office inside the Olympic Auditorium in Los Angeles on a Monday morning 25 or 30 years ago and there would be two lines of managers and trainers waiting outside his door. Every one of them was there in the hope that the top matchmaker would have a fight for his fighter. They weren't there to argue about the toughness of the opponent.
"I'd make fights for three or four weeks in advance," the Hall of Fame promoter and matchmaker recalled. "Nobody would say, 'He's too tough' or 'He's a southpaw.'
Fast forward in time and listen to a true tale from veteran Carl Moretti. "On average, you have to deal with four different people who are in the ear of a fighter these days," he says. "Every one of them can make or break a fight. I had a guy representing a world champion recently tell me his fighter wasn't going to accept an
opponent for a championship fight because of the colour of the other guy's gloves. He said the TV lights would reflect off the gloves and it could blind his fighter. What do you say to that?"
In Chargin's day at the Olympic, you would have said "Goodbye", but that was before the slow demise of prize fighting as a major sport in America and the consequent rise of celebrity matches in which a fighter gets a title shot more because the cable network televising the fight feels the public will know his name and his story than because of anything he's accomplished in the ring.
The products of The Contender series, the reality-TV show that is preparing for its fourth season on U.S. TV, have been the clearest recent example of this. Did Alfonso Gomez belong in the same area code, let alone the same ring, as Miguel Cotto? Did Peter Manfredo Jr earn the shot he was given against Joe Calzaghe by beating any Top 10 fighters? Will Sergio Mora, who won the first Contender by outpointing Manfredo, belong in the same ring with two-time world champion Vernon Forrest when they meet on 7 June.
The answer to those questions is an obvious and emphatic no. So why are these kind of fights being made? Because boxing has become a place where too many title fights are based on celebrity rather than ability and too many matches in the early stages of a fighter's career are made not to teach a fighter his trade but to protect his record because the risk of a loss is too great.
The day when a fighter like Freddie Pendleton wins a world title with a record of 32-17-4, as he did the night he outpointed Tracy Spann to win the 11317 lightweight championship in 1993, are over it seems because there is so much emphasis on being undefeated.
"The matchmaker has no control today," says New York-based matchmaker Mike Marchionte. "Guys like Don Chargin were real matchmakers. Half of the time today, matchmakers, including me, aren't making matches. We're making fights to protect one guy or the other. You don't feel as much like a matchmaker as you do a
fight organiser or a salesman. You put a guy in a tough fight today and you get reamed by his promoter."
In 1976, things were different. Marvin Hagler was a young prospect on the rise when he went to Philadelphia and lost decisions to Bobby "Boogaloo" Watts and Willie "The Worm" Monroe to drop his record to 26-2-1. Four years later, he began a Hall of Fame reign as middleweight champion that would last seven years. J. Russell Peltz promoted those Hagler losses at the Spectrum in Philadelphia and considers Hagler one of the greatest middleweights of all time. Yet he doubts he would have ever been heard from again if he lost twice in that fashion now.
"If that happened to a tough, black southpaw today," says Peltz, disgust lacing his voice, "he'd be fighting in Portland, Maine. He'd never get back on television. That's why you wouldn't make those kinds of fights today. You wouldn't want to take the risk and the
networks wouldn't ask you to. It's all about the story or the record today but, even with the story, they want the [undefeated] record.
"Once a fighter gets into the Top 10 now, that's the end of competitive boxing. The promoters know there are so many champions that, if you get your fighter ranked, he gets a title shot by attrition if you can just keep him in the Top 10. There's no having to fight the No. 6 guy and then the No. 4 guy to become the No. 1 guy. You just sit, collect wins and wait.
"It used to be a big deal to be a contender. You could walk down the street with your head high. If a guy got one title shot in his career it was a big deal. If you got one, you were fortunate because there was only one champion and so many more fighters around than today.
"You could develop a fighter like Buster Drayton or Freddie Pendleton then, too. Those guys lost some fights but they became good fighters and people knew they could fight so their record didn't matter. Eventually they became world champions. They'd never get a chance at a big fight [today] because some TV executive would see eight losses or 10 losses and say: 'This guy can't fight.' If you're 17-4 today, you're a bum. They have no idea.
"I tell young fighters today about Bennie Briscoe [a Philadelphia legend who never won a world title] and they ask what his record was. I tell them 66-24-5 [and] they say: 'He couldn't fight.'
"The way you make matches today retards the development of young fighters. Most of the time it feels like you are just delivering bodies. It hasn't been about ability for a while but they've all bought into the system. You put your guy in ill-prepared but he's probably facing a guy who came up the same way so it's an even fight.
"There's no resemblance today to the sport I fell in love with as a kid. The only thing that's the same is they still wear gloves."
One thing that isn't the same is the depth of talent or how it is developed, so you end up with Mora (20-0) challenging WBC light-middleweight champion Vernon Forrest this month on the back of wins over Archak TerMeliksetian, Elvin Ayala and Rito Ruvalcaba.
"I've been a matchmaker for 21 years and the last five or six years have definitely been more difficult," admits Moretti, who made matches for Main Events for years when their stable included Meldrick Taylor, Evander Holyfield, Pernell Whitaker and later Lennox Lewis before moving to become vice-president and match-maker for ex-HBO executive Lou DiBella's promotional company.
"You don't have the freedom today to build a fighter to the point where you know he can fight. You're pushed to get him a good record and then you're pushed to put him on HBO or SHOWTIME because that's the only place there's real money any more.
"No one is patient enough to let a guy really develop. It costs too much and there's too much risk because, if he loses three or four times along the way, he's done. Feltz was the best matchmaker in boxing but he can't do it today like he did it at the Blue Horizon.
"Today there aren't as many fighters out there so you recycle names like [Ricardo] Mayorga or you get celebrity matches like Roy Jones vs Felix Trinidad on pay-per-view. Even though boxing people know neither guy is what he was, the public doesn't know and a lot of times the people buying the fight don't, either.
"There used to be a middle class in boxing. Good fighters fighting good fighters in places where they could make a living. The middle class is gone. In the early 1980s, the Top 15 in most divisions was a hell of a division. There was depth of talent. Now we matchmake within the restraints of the day."
One of those restraints is an obsessive focus on perfect records.
"I think in days gone by a big part of matchmaking was helping a fighter improve and finding out what he was made of," says long¬time HBO analyst Larry Merchant. "Today's [matchmaking] seems more designed to build a resume. The matchmaker and the trainer say: 'The guy can learn to fight in the gym.' That's because the unbeaten record today is a marketing device. In the old days, if a guy was undefeated the question was, has he been protected? Today, fans are less sophisticated. They see an undefeated record and think: 'This is a guy I need to watch.' He may be. But he also may not be but we're in a statistics-oriented era.
"They're reluctant to take any chances with a young prospect because defeat is seen as a serious, serious obstacle in his career. That affects matchmaking."
"I've been matchmaking for over 60 years," says the 80-year-old Chargin. "It used to be about making the best match. Now it's about wins. It doesn't matter over whom. At the Olympic [where he was the matchmaker from 1964 to 1984], you had to be head and shoulders over everybody to be undefeated. We worked to put guys in tough fights. Now if a guy loses a couple fights, people write him off so you can't do it that way.
"Look at [Naseem] Hamed. He takes a licking from [Marco Antonio] Barrera and that's it. Now we'll have to see what happens with [Ricky] Hatton. He's fortunate he has that backing in England where he can lose one fight to someone like [Floyd] Mayweather and come back and be just as popular. If a U.S. fighter got flattened, you disappear. There's just too much emphasis today on wins.
"Look at those great, tough fighters like Tony Zale and Carmen Basilio. They all had a lot of loses because they were in so many competitive fights. They could lose and be headlining the next month. That's all changed. If you were making matches like that today, you'd be run out of business."
One of the game's best matchmakers is Top Rank's Bruce Trampler, bringing along fighters like De La Hoya, Mayweather, Cotto and many others, adjusting along the way to changes in the business side of boxing while trying to adhere to the trade he first learnt from Chris Dundee in Miami and Teddy Brenner in New York. Doing the latter hasn't been easy. You had more fighters in the 1960s, '70s and '80s and better fighters for the most part," Trampler says. "In the '40s, '50s and '60s, they rarely even put a guy's record on the fight poster. They put who he'd fought. That showed his level of competition. Records started getting built in the '80s and '90s.
"The armchair fan today turns on the TV and sees a guy with a number of losses and they think he's not capable. So the emphasis on what's meaningful has changed. Teddy Brenner used to say to me: 'Show me a guy who's undefeated and I'll show you a guy who can't fight.' He felt he had to have been protected because there were too many tough guys around. Today, there's less of that and more emphasis on the record rather than on whom you've fought.
"There also aren't many real managers today. The promoter, and in some cases the network, really serve as the manager. That dynamic inhibits a lot of the matchmaking. A guy is with another promoter so they're not looking for a tough fight. They're looking to get a title shot on HBO the same as we are, so you can't make a competitive match. Back when we were making that series of fights with Hagler, Leonard, Hearns and Duran, you could do it. Today, they'd each have their own promoter and it would be nearly impossible. Very few managers are independent today. They look for an alliance with a promoter because they feel, if the promoter has money invested in their kid, he'll take better care of him."
"These days, everything is tied to marketing," Merchant says. "You can't just have a fight — it has to be an event, even if it isn't an event. I remember the promoter Cedric Kushner once told me he could sell foreign TV rights for a fight to the Netherlands for $5,000 or $10,000 more if someone called it a championship fight. Even better if the challenger is undefeated.
"Sanctioning bodies today move guys up based on their record more than on whom they've fought. In the old days, guys had to prove themselves in smaller venues. Now, being undefeated has become part of the mantra."
And so they avoid it for as long as they can and the public pays the price until the night the ill-prepared opponent in an unwarranted title fight pays as well while frustrated matchmakers sit in the back of the hall dreaming of days gone by when two lines of managers would wait in front of an office door just for the chance to say yes to whatever tough opponent they were offered.
"Those were great days to be a matchmaker," Chargin says, "but they're gone."
THE DYING ART OF MATCHMAKING BY RON BORGES
Don Chargin remembers when he'd arrive at his office inside the Olympic Auditorium in Los Angeles on a Monday morning 25 or 30 years ago and there would be two lines of managers and trainers waiting outside his door. Every one of them was there in the hope that the top matchmaker would have a fight for his fighter. They weren't there to argue about the toughness of the opponent.
"I'd make fights for three or four weeks in advance," the Hall of Fame promoter and matchmaker recalled. "Nobody would say, 'He's too tough' or 'He's a southpaw.'
Fast forward in time and listen to a true tale from veteran Carl Moretti. "On average, you have to deal with four different people who are in the ear of a fighter these days," he says. "Every one of them can make or break a fight. I had a guy representing a world champion recently tell me his fighter wasn't going to accept an
opponent for a championship fight because of the colour of the other guy's gloves. He said the TV lights would reflect off the gloves and it could blind his fighter. What do you say to that?"
In Chargin's day at the Olympic, you would have said "Goodbye", but that was before the slow demise of prize fighting as a major sport in America and the consequent rise of celebrity matches in which a fighter gets a title shot more because the cable network televising the fight feels the public will know his name and his story than because of anything he's accomplished in the ring.
The products of The Contender series, the reality-TV show that is preparing for its fourth season on U.S. TV, have been the clearest recent example of this. Did Alfonso Gomez belong in the same area code, let alone the same ring, as Miguel Cotto? Did Peter Manfredo Jr earn the shot he was given against Joe Calzaghe by beating any Top 10 fighters? Will Sergio Mora, who won the first Contender by outpointing Manfredo, belong in the same ring with two-time world champion Vernon Forrest when they meet on 7 June.
The answer to those questions is an obvious and emphatic no. So why are these kind of fights being made? Because boxing has become a place where too many title fights are based on celebrity rather than ability and too many matches in the early stages of a fighter's career are made not to teach a fighter his trade but to protect his record because the risk of a loss is too great.
The day when a fighter like Freddie Pendleton wins a world title with a record of 32-17-4, as he did the night he outpointed Tracy Spann to win the 11317 lightweight championship in 1993, are over it seems because there is so much emphasis on being undefeated.
"The matchmaker has no control today," says New York-based matchmaker Mike Marchionte. "Guys like Don Chargin were real matchmakers. Half of the time today, matchmakers, including me, aren't making matches. We're making fights to protect one guy or the other. You don't feel as much like a matchmaker as you do a
fight organiser or a salesman. You put a guy in a tough fight today and you get reamed by his promoter."
In 1976, things were different. Marvin Hagler was a young prospect on the rise when he went to Philadelphia and lost decisions to Bobby "Boogaloo" Watts and Willie "The Worm" Monroe to drop his record to 26-2-1. Four years later, he began a Hall of Fame reign as middleweight champion that would last seven years. J. Russell Peltz promoted those Hagler losses at the Spectrum in Philadelphia and considers Hagler one of the greatest middleweights of all time. Yet he doubts he would have ever been heard from again if he lost twice in that fashion now.
"If that happened to a tough, black southpaw today," says Peltz, disgust lacing his voice, "he'd be fighting in Portland, Maine. He'd never get back on television. That's why you wouldn't make those kinds of fights today. You wouldn't want to take the risk and the
networks wouldn't ask you to. It's all about the story or the record today but, even with the story, they want the [undefeated] record.
"Once a fighter gets into the Top 10 now, that's the end of competitive boxing. The promoters know there are so many champions that, if you get your fighter ranked, he gets a title shot by attrition if you can just keep him in the Top 10. There's no having to fight the No. 6 guy and then the No. 4 guy to become the No. 1 guy. You just sit, collect wins and wait.
"It used to be a big deal to be a contender. You could walk down the street with your head high. If a guy got one title shot in his career it was a big deal. If you got one, you were fortunate because there was only one champion and so many more fighters around than today.
"You could develop a fighter like Buster Drayton or Freddie Pendleton then, too. Those guys lost some fights but they became good fighters and people knew they could fight so their record didn't matter. Eventually they became world champions. They'd never get a chance at a big fight [today] because some TV executive would see eight losses or 10 losses and say: 'This guy can't fight.' If you're 17-4 today, you're a bum. They have no idea.
"I tell young fighters today about Bennie Briscoe [a Philadelphia legend who never won a world title] and they ask what his record was. I tell them 66-24-5 [and] they say: 'He couldn't fight.'
"The way you make matches today retards the development of young fighters. Most of the time it feels like you are just delivering bodies. It hasn't been about ability for a while but they've all bought into the system. You put your guy in ill-prepared but he's probably facing a guy who came up the same way so it's an even fight.
"There's no resemblance today to the sport I fell in love with as a kid. The only thing that's the same is they still wear gloves."
One thing that isn't the same is the depth of talent or how it is developed, so you end up with Mora (20-0) challenging WBC light-middleweight champion Vernon Forrest this month on the back of wins over Archak TerMeliksetian, Elvin Ayala and Rito Ruvalcaba.
"I've been a matchmaker for 21 years and the last five or six years have definitely been more difficult," admits Moretti, who made matches for Main Events for years when their stable included Meldrick Taylor, Evander Holyfield, Pernell Whitaker and later Lennox Lewis before moving to become vice-president and match-maker for ex-HBO executive Lou DiBella's promotional company.
"You don't have the freedom today to build a fighter to the point where you know he can fight. You're pushed to get him a good record and then you're pushed to put him on HBO or SHOWTIME because that's the only place there's real money any more.
"No one is patient enough to let a guy really develop. It costs too much and there's too much risk because, if he loses three or four times along the way, he's done. Feltz was the best matchmaker in boxing but he can't do it today like he did it at the Blue Horizon.
"Today there aren't as many fighters out there so you recycle names like [Ricardo] Mayorga or you get celebrity matches like Roy Jones vs Felix Trinidad on pay-per-view. Even though boxing people know neither guy is what he was, the public doesn't know and a lot of times the people buying the fight don't, either.
"There used to be a middle class in boxing. Good fighters fighting good fighters in places where they could make a living. The middle class is gone. In the early 1980s, the Top 15 in most divisions was a hell of a division. There was depth of talent. Now we matchmake within the restraints of the day."
One of those restraints is an obsessive focus on perfect records.
"I think in days gone by a big part of matchmaking was helping a fighter improve and finding out what he was made of," says long¬time HBO analyst Larry Merchant. "Today's [matchmaking] seems more designed to build a resume. The matchmaker and the trainer say: 'The guy can learn to fight in the gym.' That's because the unbeaten record today is a marketing device. In the old days, if a guy was undefeated the question was, has he been protected? Today, fans are less sophisticated. They see an undefeated record and think: 'This is a guy I need to watch.' He may be. But he also may not be but we're in a statistics-oriented era.
"They're reluctant to take any chances with a young prospect because defeat is seen as a serious, serious obstacle in his career. That affects matchmaking."
"I've been matchmaking for over 60 years," says the 80-year-old Chargin. "It used to be about making the best match. Now it's about wins. It doesn't matter over whom. At the Olympic [where he was the matchmaker from 1964 to 1984], you had to be head and shoulders over everybody to be undefeated. We worked to put guys in tough fights. Now if a guy loses a couple fights, people write him off so you can't do it that way.
"Look at [Naseem] Hamed. He takes a licking from [Marco Antonio] Barrera and that's it. Now we'll have to see what happens with [Ricky] Hatton. He's fortunate he has that backing in England where he can lose one fight to someone like [Floyd] Mayweather and come back and be just as popular. If a U.S. fighter got flattened, you disappear. There's just too much emphasis today on wins.
"Look at those great, tough fighters like Tony Zale and Carmen Basilio. They all had a lot of loses because they were in so many competitive fights. They could lose and be headlining the next month. That's all changed. If you were making matches like that today, you'd be run out of business."
One of the game's best matchmakers is Top Rank's Bruce Trampler, bringing along fighters like De La Hoya, Mayweather, Cotto and many others, adjusting along the way to changes in the business side of boxing while trying to adhere to the trade he first learnt from Chris Dundee in Miami and Teddy Brenner in New York. Doing the latter hasn't been easy. You had more fighters in the 1960s, '70s and '80s and better fighters for the most part," Trampler says. "In the '40s, '50s and '60s, they rarely even put a guy's record on the fight poster. They put who he'd fought. That showed his level of competition. Records started getting built in the '80s and '90s.
"The armchair fan today turns on the TV and sees a guy with a number of losses and they think he's not capable. So the emphasis on what's meaningful has changed. Teddy Brenner used to say to me: 'Show me a guy who's undefeated and I'll show you a guy who can't fight.' He felt he had to have been protected because there were too many tough guys around. Today, there's less of that and more emphasis on the record rather than on whom you've fought.
"There also aren't many real managers today. The promoter, and in some cases the network, really serve as the manager. That dynamic inhibits a lot of the matchmaking. A guy is with another promoter so they're not looking for a tough fight. They're looking to get a title shot on HBO the same as we are, so you can't make a competitive match. Back when we were making that series of fights with Hagler, Leonard, Hearns and Duran, you could do it. Today, they'd each have their own promoter and it would be nearly impossible. Very few managers are independent today. They look for an alliance with a promoter because they feel, if the promoter has money invested in their kid, he'll take better care of him."
"These days, everything is tied to marketing," Merchant says. "You can't just have a fight — it has to be an event, even if it isn't an event. I remember the promoter Cedric Kushner once told me he could sell foreign TV rights for a fight to the Netherlands for $5,000 or $10,000 more if someone called it a championship fight. Even better if the challenger is undefeated.
"Sanctioning bodies today move guys up based on their record more than on whom they've fought. In the old days, guys had to prove themselves in smaller venues. Now, being undefeated has become part of the mantra."
And so they avoid it for as long as they can and the public pays the price until the night the ill-prepared opponent in an unwarranted title fight pays as well while frustrated matchmakers sit in the back of the hall dreaming of days gone by when two lines of managers would wait in front of an office door just for the chance to say yes to whatever tough opponent they were offered.
"Those were great days to be a matchmaker," Chargin says, "but they're gone."










