Israel Adesanya sets new pay-per-view record for UFC in New Zealand
Mixed martial arts fans cannot get enough of UFC middleweight champion Israel Adesanya and the ratings confirm it.
While the UFC has not released the numbers from Sunday's event in Abu Dhabi, the promotion announced that UFC 253: Adesanya vs Costa – headlined by the Nigerian-Kiwi's spectacular second-round TKO of Paulo Costa – was the largest ever pay-per-view (PPV) event for the UFC in New Zealand.
A record number of fans purchased the event on Sky Arena, Sky Sports Now or UFC Fight Pass, while the second-highest number of commercial venues around the country broadcast the PPV event to its patrons.
It also was the third-highest performing PPV event overall in New Zealand, behind the all-Kiwi heavyweight boxing showdown between David Tua and Shane Cameron in 2009, and Joseph Parker's world heavyweight unification title bout against Anthony Joshua in 2018.
The Tua-Cameron fight reportedly holds the record at 88,000 PPV buys.
“We are reaching new heights in New Zealand” said Peter Kloczko, vice president, UFC Australia and New Zealand.
“Performance and results in the Octagon by Kiwi athletes are supported by a growing, passionate fanbase in New Zealand. Achieving a record audience for UFC 253 is a tremendous sign of continued positive development of UFC in the region.”
Adesanya was joined on the card by City Kickboxing teammates Brad Riddell, Kai Kara-France and Shane Young.
Riddell secured his third-straight win since joining the promotion, while Kara-France, who was awarded the Fight of the Night bonus, and Young were unable to leave Fight Island with victories. But all played a part in helping the event surpass the region's previous record held by UFC 207: Nunes vs Rousey on December 31, 2016.
"Sky was delighted with our customers’ responses to the UFC match up on the weekend which aired on Sky Arena and Sky Sport Now,” Sky chief content officer Tex Texeira said in a statement.
“The fight was the third-highest performing pay-per-view event to date and the largest-ever UFC event on our streaming service Sky Sport Now.”
It's yet another example of mixed martial arts' increasing growth in New Zealand, spearheaded by Adesanya and his team at City Kickboxing.
"Sky was delighted with our customers’ responses to the UFC match up on the weekend which aired on Sky Arena and Sky Sport Now,” Sky chief content officer Tex Texeira said in a statement.
“The fight was the third-highest performing pay-per-view event to date and the largest-ever UFC event on our streaming service Sky Sport Now.”
It's yet another example of mixed martial arts' increasing growth in New Zealand, spearheaded by Adesanya and his team at City Kickboxing.
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All four fighters in action at UFC 253, as well as lightweight star Dan Hooker, train out of the Auckland gym and are currently the only New Zealand athletes signed to the UFC.
Hooker deserves of plenty of credit for building MMA's profile in this country. For a few years after his debut in 2014, he was the only New Zealand-based fighter on the UFC roster.
The Aucklander has since worked his way up to become a major player in the lightweight division, having headlined his last two shows and is fourth in the rankings.
On top of the PPV ratings, UFC 253 was also a huge hit on social media.
On Sunday the event sat as the No 1 Twitter trend and No 2 Google trend across Australia and New Zealand, and outperformed recent blockbuster events, UFC 249 and 251, in impressions, video views, and interactions.
With 3.5 million followers on Instagram alone, the UFC said Adesanya now drives equally as much conversation and video views in Australasia as Irish star Conor McGregor would during a fight week.
Adesanya’s last two PPV events have driven close to 100 million impressions, one billion interactions and 27 million video views in the two fight weeks combined, according to the UFC.