BoxRec

Amir khans shorts have cost a whooping £20,000 for this particular fight.

He even had a range of shorts done just for training.

Boxing shorts companies seem to be making a killing now. Seen suzi wing is doing good business, there's a local called mr power who does well and now fight label.

They've cost Amir fornicate all. Almost without exception the entire internet is brimming with unwitting shills and marketers.

Mr Power (Dougal) makes very good training/fighting kits and also a very honest guy.
Good business to be in ATM, more fighters than ever???

Mr Power is a top bloke.

The shorts will be given free to him for the publicity

The woman who made the shorts has had a fair amount of publicity out of it. Been on 5Live and Talksport this week.

For 20 large the shorts look crap. Mainly due to all the promo text on them.... But they're ordinary looking.

I actually really like the gold tiger print inside, but barring Amir being knocked on his arse, and the shorts riding up, they won't be seen.

I hope they're padded

waste of money, time and effort.

its a boxing match and if he losses no one is going to say "you lost, but your shorts look great" and even if he wins no one care's about his shorts.

Got alot of press for the fight though.

Great PR.

Old Jack J wrote:Got alot of press for the fight though.

Great PR.

Really? Is it that great PR? For that to be true, the company would have to get over £20k of sales directly related to these shorts.

I, speculatively, think not.

reggaereggae wrote:

Old Jack J wrote:Got alot of press for the fight though.

Great PR.

Really? Is it that great PR? For that to be true, the company would have to get over £20k of sales directly related to these shorts.

I, speculatively, think not.

Its publicity. It gets khan talked about. Its not necessarily this fight but it definitely increases the khan brand value.

Theres an old saying " all publicity is good publicity" and team khan have made headlines with these shorts.

reggaereggae wrote:

Old Jack J wrote:Got alot of press for the fight though.

Great PR.

Really? Is it that great PR? For that to be true, the company would have to get over £20k of sales directly related to these shorts.

I, speculatively, think not.

They've plucked the £20K figure out of their a-holes, mate.

Sklar wrote:

reggaereggae wrote:

Old Jack J wrote:Got alot of press for the fight though.

Great PR.

Really? Is it that great PR? For that to be true, the company would have to get over £20k of sales directly related to these shorts.

I, speculatively, think not.

They've plucked the £20K out of their a-holes, mate.

F me bet that hurt!! It must have been some party eating it!

If Khan donates whatever he gets for wearing them then all's good

If the shorts were £20 rather than £20k, would they have looked any different? What's so special about a white pair of trunks?

I sincerely doubt that they cost £20k and were given to him for nothing; it would be impossible to recoup. One of the two things isn't true.

orbtastic wrote:Mr Power is a top bloke.

Thanks




I've never met him but heard he's a good man..

Does anybody else think khan giving that school his shorts is a bit stupid and insensitive? They might have cost so much money to make, but is anybody actually going to pay anything for them? Nobody's going to shell out 20 or 30 grand for a pair of sweaty shorts won by Amir khan. Why didn't he just give the school the same money, he's rich enough, and shut up about the crappy shorts. How is it going to work? He posts the school his shorts and then they have to put them up on eBay? How much will they get for them? What if nobody actually buys them? Or they go for a fraction of the stated value? I don't think this was a good move at all.

I recently read an article by somebody (can't remember their name) who is considered one of the top marketing people in the world.

He said that if a company had a marketing budget of £5m then his advice to get most out of it would be to give £1m to charity and to spend £4m telling everybody about it.

Dougal (Mr Power) has been around for years. Used to do all the Matchroom stuff back in the 90's. Must be about 95 now

I was told that Khans early career shirts were costing around a grand. Talk about inflation!

clopixolacuphase wrote:Does anybody else think khan giving that school his shorts is a bit stupid and insensitive? They might have cost so much money to make, but is anybody actually going to pay anything for them? Nobody's going to shell out 20 or 30 grand for a pair of sweaty shorts won by Amir khan. Why didn't he just give the school the same money, he's rich enough, and shut up about the crappy shorts. How is it going to work? He posts the school his shorts and then they have to put them up on eBay? How much will they get for them? What if nobody actually buys them? Or they go for a fraction of the stated value? I don't think this was a good move at all.

More to the point, did he wash them before handing them over...?