BoxRec

Check out this really neat advertisment from 1916 of the then new Heavyweight Champion Jess Willard endorsed some vitamins to the public.

http://archives.chicagotribune.com/1916 ... lounsberry

http://news.google.com/newspapers?nid=1 ... 1217&hl=en

Check out this really neat advertisment from 1916 of the then new Heavyweight Champion Jess Willard endorsed some vitamins to the public.



http://news.google.com/newspapers?nid=1 ... 1217&hl=en

what's a Nuxation" anyway ?
and how much a cut of the profits did Dr. E. Sauer get from it ?

“Delicate Nervous Folks” hahaha.

Nuxated Iron, the brainchild of E. Virgil Neal, a former hypnotist with a conviction for mail fraud and a profitable French cosmetics company, promised to invigorate, rejuvenate, and enhance athletic performance. Neal used cutting-edge marketing tactics, including paid celebrity testimonials to hawks these tablets, which consisted of iron and nux vomica, a derivative of the potentially lethal strychnine plant. At least one young boy died from consuming nearly an entire bottle of Nuxated Iron.

https://www.medicalnewstoday.com/articles/323447.php

Ironically the stuff is still sold in herbal stores, etc.

https://en.m.wikipedia.org/wiki/Strychnos_nux-vomica