BoxRec

Full Card -

Martin (c) vs. Joshua
Selby (c) vs. Hunter
McDonnell (c) vs. Vargas
Groves vs. Brophy
Macklin vs. Rose
Davies vs. Keates
Cheeseman vs. Petrov
Laszczyk vs. Kassai
Benn vs. TBA

Helenius for the European

ElJefe wrote:Helenius for the European

Sky sports have said he is going the european route, however I think an easy fight with Chisora is next. thats a 1 or 2 rounder for AJ

Nandos

Eddie Hearn has said that its been great to watch Aj's rise not only as a fighter but as a 'brand'. What a bell end. How is AJ a 'brand'??? He is a sportsman full stop and not that well known a one. He hasn't any significant endorsements or prodUcts. Michael Jordan is a brand. So is David Beckham. Joshua is not.aybe he used to be when he was in the business of serving up drugs in Watford, but not now....The tool seems to have got his business knowledge from the Apprentice fools who get fired quickly.

Anyway

reggaereggae wrote:Eddie Hearn has said that its been great to watch Aj's rise not only as a fighter but as a 'brand'. What a bell end. How is AJ a 'brand'??? He is a sportsman full stop and not that well known a one. He hasn't any significant endorsements or prodUcts. Michael Jordan is a brand. So is David Beckham. Joshua is not.aybe he used to be when he was in the business of serving up drugs in Watford, but not now....The tool seems to have got his business knowledge from the Apprentice fools who get fired quickly.

Anyway

Well he topped a ppv show in his 15th fight that did 400k buys two weeks after a world title Ppv and two weeks before Xmas. He's not that unknown. Seems like she's ditched French connection - a fairly big sponsor and kind of unheard of in boxing, in Cavour for Under Armoir which is one of the fastest growing sports brands. I actually think Eddie is right on this one.

dbf wrote:

reggaereggae wrote:Eddie Hearn has said that its been great to watch Aj's rise not only as a fighter but as a 'brand'. What a bell end. How is AJ a 'brand'??? He is a sportsman full stop and not that well known a one. He hasn't any significant endorsements or prodUcts. Michael Jordan is a brand. So is David Beckham. Joshua is not.aybe he used to be when he was in the business of serving up drugs in Watford, but not now....The tool seems to have got his business knowledge from the Apprentice fools who get fired quickly.

Anyway

Well he topped a ppv show in his 15th fight that did 400k buys two weeks after a world title Ppv and two weeks before Xmas. He's not that unknown. Seems like she's ditched French connection - a fairly big sponsor and kind of unheard of in boxing, in Cavour for Under Armoir which is one of the fastest growing sports brands. I actually think Eddie is right on this one.

I think to be a 'brand' you have to be bigger than sport itself. IE known way beyond sports fans globally. That is not Joshua at this point. In fact in boxing there are very few fighters who can be considered brands - only the big historical names really.

Why is Hughie Fury on that list?

handsofstone wrote:Nandos

Is he that geeza who gives special injections? I've seen his T-shirts...

Reggae,

I'd say that Joshua has the potential to be a brand. That's why Hearn says he's building a brand.

Anthony is a good looking chap, out of trouble since his teenage problems, speaks well & appeals across the board. Lots of people who aren't boxing fans ask me about him. If he wins a title he'll be a brand.

I see your point of view but this is the shallow world we live in today. Things happen fast - and often without good reason.

On another note, I saw Michael Jordan at a private Blackjack table with Sylvester Stallone at Atlantis Casino in the Bahamas in about 2001. Stallone looked like a child compared to him.

Jovian Thunder wrote:Why is Hughie Fury on that list?

Why not?
Undefeated, British, spars regularly with the world champ, wouldnt quit.
I think it would be a good fight for AJ at some point this year....

dbf wrote:

reggaereggae wrote:Eddie Hearn has said that its been great to watch Aj's rise not only as a fighter but as a 'brand'. What a bell end. How is AJ a 'brand'??? He is a sportsman full stop and not that well known a one. He hasn't any significant endorsements or prodUcts. Michael Jordan is a brand. So is David Beckham. Joshua is not.aybe he used to be when he was in the business of serving up drugs in Watford, but not now....The tool seems to have got his business knowledge from the Apprentice fools who get fired quickly.

Anyway

Well he topped a ppv show in his 15th fight that did 400k buys two weeks after a world title Ppv and two weeks before Xmas. He's not that unknown. Seems like she's ditched French connection - a fairly big sponsor and kind of unheard of in boxing, in Cavour for Under Armoir which is one of the fastest growing sports brands. I actually think Eddie is right on this one.

Lennox had French Connection years ago.

Assuming Sky/Hearn are lining up the Haye fight for the summer, it would make sense to put him in with someone like Steve Cunningham - small, quick, difficult to tag cleanly but not a huge amount of power.

They could use it as a learning fight against an opponent with similar attributes to Haye, but without the power (therefore less risky)

Added advantage is that Cunningham has a good ranking with the IBF which seems to be the easiest route to a world title at this stage.

malik scott and chisora are the only ones they would consider on that list then maybe helenius. the others are either prospects themselves or too tricky/dangerous eg Chambers and Stiverne.

ElJefe wrote:Helenius for the European

He is big, strong, powerful, but cant really box. I think he is an acceptable risk a this stage and an interesting fight.

However, I think they will have a look at Duhaupas first. Obvious comparison with Wilder. And he looks good if he stops him faster, which he probably will.

Tarkus wrote:

ElJefe wrote:Helenius for the European

He is big, strong, powerful, but cant really box. I think he is an acceptable risk a this stage and an interesting fight.

However, I think they will have a look at Duhaupas first. Obvious comparison with Wilder. And he looks good if he stops him faster, which he probably will.

I beleive Hearn sees Joshua as a PPV fighter now.
Hearn couldnt sell a fighter coming off a loss as his next opponent, regardless of who that loss was to.
The casuals in this country already see AJ as the World Champ in waiting...

Taansend wrote:Reggae,

I'd say that Joshua has the potential to be a brand. That's why Hearn says he's building a brand.

Anthony is a good looking chap, out of trouble since his teenage problems, speaks well & appeals across the board. Lots of people who aren't boxing fans ask me about him. If he wins a title he'll be a brand.

I see your point of view but this is the shallow world we live in today. Things happen fast - and often without good reason.

On another note, I saw Michael Jordan at a private Blackjack table with Sylvester Stallone at Atlantis Casino in the Bahamas in about 2001. Stallone looked like a child compared to him.

I don't think having a couple of endorsements makes a genuine 'brand'. I wouldn't consider most global footballers genuine brands. Beckham, Ronaldo, Pele are all brands but I wouldn't consider any one in the England team an actual brand. For a sportsman to be a brand you have to be iconic and appeal to people beyond sport. I wouldn't consider Lewis, Bowe, Holyfield real brands with commercial power. Tyson yes, Ali yes.

I guess it might be down to definition but I'm talking about sportsman who have such recognition that big sports brands and brands beyond sport will sign them to multi-million dollar contracts because of the power their association brings. We're talking icons.

I doubt Joshua will ever be a genuine global 'brand' , as it is rare in boxing.

reggaereggae wrote:Eddie Hearn has said that its been great to watch Aj's rise not only as a fighter but as a 'brand'. What a bell end. How is AJ a 'brand'??? He is a sportsman full stop and not that well known a one. He hasn't any significant endorsements or prodUcts. Michael Jordan is a brand. So is David Beckham.

Joshua is not.aybe he used to be when he was in the business of serving up drugs in Watford, but not now....

The tool seems to have got his business knowledge from the Apprentice fools who get fired quickly.

Anyway

Eddie is a knob heads. AJ is no Brand!

I don't see the point in rushing Joshua to a world title shot too quickly. He's got all the potential (in the current heavyweight division) too be a long term world level operator and thus a huge earner for all involved. When he fights for a world title his interested backers will want to be confident in him beating the likes of Fury, Wilder, Parker, Povetkin, Pulev, Ortiz etc.

I'd personally look at a run of something like - Chisora, Helenius, Ustinov, Cunningham.

Chisora is a name, will have the best pedigree of oppo to date and is realistically the only defence for his British. Then go for the European against a tall, unbeaten champion with reasonable power, defend against a tall, physically bigger (fatter!) guy whose only loss was at a good level and then take on an experienced, clever boxer.

Over this period I'd see guys like Scott, Takam, Thompson, Perez, Browne, Szpilka being acceptable as well.

fizzjambo wrote:I don't see the point in rushing Joshua to a world title shot too quickly. He's got all the potential (in the current heavyweight division) too be a long term world level operator and thus a huge earner for all involved. When he fights for a world title his interested backers will want to be confident in him beating the likes of Fury, Wilder, Parker, Povetkin, Pulev, Ortiz etc.

I'd personally look at a run of something like - Chisora, Helenius, Ustinov, Cunningham.

Chisora is a name, will have the best pedigree of oppo to date and is realistically the only defence for his British. Then go for the European against a tall, unbeaten champion with reasonable power, defend against a tall, physically bigger (fatter!) guy whose only loss was at a good level and then take on an experienced, clever boxer.

Over this period I'd see guys like Scott, Takam, Thompson, Perez, Browne, Szpilka being acceptable as well.

I'm suprised Hearn is holding AJ back until April. I though he would have been out late Feb/early March.
I see Chisora in April at the O2.
Then Helenius in June at Vicarage Road.
Then onto Haye in August at Wembley.
Finishing off the year with a rematch with Whyte back at the O2. Provided Whyte returns in time and knocks over a couple of opponents in the process.

All fights will be on PPV...

reggaereggae wrote:

Taansend wrote:Reggae,

I'd say that Joshua has the potential to be a brand. That's why Hearn says he's building a brand.

Anthony is a good looking chap, out of trouble since his teenage problems, speaks well & appeals across the board. Lots of people who aren't boxing fans ask me about him. If he wins a title he'll be a brand.

I see your point of view but this is the shallow world we live in today. Things happen fast - and often without good reason.

On another note, I saw Michael Jordan at a private Blackjack table with Sylvester Stallone at Atlantis Casino in the Bahamas in about 2001. Stallone looked like a child compared to him.

I don't think having a couple of endorsements makes a genuine 'brand'. I wouldn't consider most global footballers genuine brands. Beckham, Ronaldo, Pele are all brands but I wouldn't consider any one in the England team an actual brand. For a sportsman to be a brand you have to be iconic and appeal to people beyond sport. I wouldn't consider Lewis, Bowe, Holyfield real brands with commercial power. Tyson yes, Ali yes.

I guess it might be down to definition but I'm talking about sportsman who have such recognition that big sports brands and brands beyond sport will sign them to multi-million dollar contracts because of the power their association brings. We're talking icons.

I doubt Joshua will ever be a genuine global 'brand' , as it is rare in boxing.

I think your definition of brand is different from mine & mine is probably different from Hearns.

I'd say Rooney is a brand. Not a very good one at present but I (living here in the States) see people wearing his top. Well, I did up until two years ago

But Joshua is reaching beyond boxing in a positive way & getting more people interested in him so, in my humble opinion, that makes him a brand. Or something on the way to it.

Taansend wrote:

reggaereggae wrote:

Taansend wrote:Reggae,

I'd say that Joshua has the potential to be a brand. That's why Hearn says he's building a brand.

Anthony is a good looking chap, out of trouble since his teenage problems, speaks well & appeals across the board. Lots of people who aren't boxing fans ask me about him. If he wins a title he'll be a brand.

I see your point of view but this is the shallow world we live in today. Things happen fast - and often without good reason.

On another note, I saw Michael Jordan at a private Blackjack table with Sylvester Stallone at Atlantis Casino in the Bahamas in about 2001. Stallone looked like a child compared to him.

I don't think having a couple of endorsements makes a genuine 'brand'. I wouldn't consider most global footballers genuine brands. Beckham, Ronaldo, Pele are all brands but I wouldn't consider any one in the England team an actual brand. For a sportsman to be a brand you have to be iconic and appeal to people beyond sport. I wouldn't consider Lewis, Bowe, Holyfield real brands with commercial power. Tyson yes, Ali yes.

I guess it might be down to definition but I'm talking about sportsman who have such recognition that big sports brands and brands beyond sport will sign them to multi-million dollar contracts because of the power their association brings. We're talking icons.

I doubt Joshua will ever be a genuine global 'brand' , as it is rare in boxing.

I think your definition of brand is different from mine & mine is probably different from Hearns.

I'd say Rooney is a brand. Not a very good one at present but I (living here in the States) see people wearing his top. Well, I did up until two years ago

But Joshua is reaching beyond boxing in a positive way & getting more people interested in him so, in my humble opinion, that makes him a brand. Or something on the way to it.

Well in which case he's a very low level brand. When he was serving up in Watford he was a a bigger brand.... In that all the coke and weed heads had him in their phones....so it went beyond boxing. Eg:
"Hey fam, let's get high bruv!"
"Ok bro let me call AJ, he's the the king in Watford, no messin!"
"Yo AJ wagwan! I need two bags and some beak bruv. You feel me?"
Etc etc

reggaereggae wrote:

Taansend wrote:

reggaereggae wrote:
I don't think having a couple of endorsements makes a genuine 'brand'. I wouldn't consider most global footballers genuine brands. Beckham, Ronaldo, Pele are all brands but I wouldn't consider any one in the England team an actual brand. For a sportsman to be a brand you have to be iconic and appeal to people beyond sport. I wouldn't consider Lewis, Bowe, Holyfield real brands with commercial power. Tyson yes, Ali yes.

I guess it might be down to definition but I'm talking about sportsman who have such recognition that big sports brands and brands beyond sport will sign them to multi-million dollar contracts because of the power their association brings. We're talking icons.

I doubt Joshua will ever be a genuine global 'brand' , as it is rare in boxing.

I think your definition of brand is different from mine & mine is probably different from Hearns.

I'd say Rooney is a brand. Not a very good one at present but I (living here in the States) see people wearing his top. Well, I did up until two years ago

But Joshua is reaching beyond boxing in a positive way & getting more people interested in him so, in my humble opinion, that makes him a brand. Or something on the way to it.

Well in which case he's a very low level brand. When he was serving up in Watford he was a a bigger brand.... In that all the coke and weed heads had him in their phones....so it went beyond boxing. Eg:
"Hey fam, let's get high bruv!"
"Ok bro let me call AJ, he's the the king in Watford, no messin!"
"Yo AJ wagwan! I need two bags and some beak bruv. You feel me?"
Etc etc

I'm getting the impression that you may not be 100% impartial on this subject

reggaereggae wrote:

Taansend wrote:
I think your definition of brand is different from mine & mine is probably different from Hearns.

I'd say Rooney is a brand. Not a very good one at present but I (living here in the States) see people wearing his top. Well, I did up until two years ago

But Joshua is reaching beyond boxing in a positive way & getting more people interested in him so, in my humble opinion, that makes him a brand. Or something on the way to it.

Well in which case he's a very low level brand. When he was serving up in Watford he was a a bigger brand.... In that all the coke and weed heads had him in their phones....so it went beyond boxing. Eg:
"Hey fam, let's get high bruv!"
"Ok bro let me call AJ, he's the the king in Watford, no messin!"
"Yo AJ wagwan! I need two bags and some beak bruv. You feel me?"
Etc etc

Did he rip you off on a deal or something?

Hughie fury would be a fight that could sell well. There's loads of potential marketing angles and tag lines for it.