BoxRec

Golden Boy Promotions CEO Oscar De La Hoya, who promotes two-division world champion Canelo Alvarez (48-1-1, 34 KOs), expects the upcoming fight with former WBC middleweight champion Julio Cesar Chavez Jr. (50-2-1, 32 KOs) to break the one million buy mark. The HBO Pay-Per-View event takes place on Cinco De Mayo weekend, Saturday, May 6 at T-Mobile Arena in Las Vegas. Photos by Hogan Photos.

The last pay-per-view to generate nearly a million buys, was Canelo's fight against Miguel Cotto in November 2015.

That fight brought in around 900,000 buys, and since then no other pay-per-view event has come close to that figure.

According to De la Hoya, the pre-sale ticket report at the T-Mobile Arena showed that more than 4,500 tickets were sold - which is more more than double of what was sold in pre-sale for Canelo's first fight at the T-Mobile, which saw 1,800 get snapped up early for the May 2016 bout with Amir Khan.

"Saul was the one who wanted this fight, and my duty as a promoter is to put together the best fights. Mexican boxing is the best, and when you have these two hot boxers who want to give the best to the fans, and we couldn't pass it up," De La Hoya said.

The pay-per-view will cost $59.95, plus an extra $10 if you want the event in HD.

De La Hoya says the expectations are higher than what Canelo was able to generate on pay-per-view with Cotto.

"Expectations are 30 percent more than that," said De La Hoya to ESPN Deportes.

"De La Hoya Expects Canelo vs. Chavez To Break 1 Million PPV Buys"

Oscars estimates have tended to be slightly optimistic, based on what he has previously guessed.

Enlightened-One wrote:Oscars estimates have tended to be slightly optimistic, based on what he has previously guessed.

He predicted Khan-Canelo would do better than Cotto-Canelo.. But he was wrong..

Khan-Canelo on paper, sounds like it would do good numbers.

It's hard to imagine this doing better than Canelo/Cotto. I'm going with around $750K.

Impractical Poster wrote:It's hard to imagine this doing better than Canelo/Cotto. I'm going with around $750K.

lol $750k

If the fight sells 900,000, revenue is $58,455,000

add other sponsors, live gate etc.

Ruthless-RKO wrote:If the fight sells 900,000, revenue is £58,455,000

add other sponsors, live gate etc.

it's crazy, crazy money if you think about
it. i do not think chavez has any chance
winning this one and it will be a slow, but
clear path to a UD.

canelo - GGG would be real excitement,
justifying this kind of money.

T-Mobile can hold 20,000 for boxing events. Canelo-Khan and Ward-Kovalev didn't hit 15,000 i believe..

This I think will be a sell-out..

if so.. Live gate approx. $12.5 million.. (not including tax, service costs of tickets)..

add that to the potential $58,455,000 if the event breaks 900k buys..

hefty sum of $70,955,000

just on buys and live gate..

You need to account for the cable/satellite companies getting 50% of the ppv money and HBO pocketing about 8%.

SaadOffTheDeck wrote:You need to account for the cable/satellite companies getting 50% of the ppv money and HBO pocketing about 8%.

of course.. I was gonna adjust it according to fees they have to pay.. They always go off the first figure (not including fees paid out to broadcasters)

Ok

It's not a contest so I don't know why it would do big numbers... Mexicans are big boxing fans though and they only support Mexicans but they support them big time... I don't think too many people are thinking this fight is going to be competitive... The Khan fight wasn't in anyway competitive. You were just waiting for the hammer to fall... This fight you'll just be waiting for the towel to come flying in.

easily 1 million views plus. alone all the mexican americans from cali will make for 600 k views alone

this fight is big time. the thing is this. canelo is a better boxer than jr, but he is 154 and not so long ago jr was at light heavyweight. he can take a punch from a big guy like fonfara. jr has power himself and arguably the best chin in all of boxing. so power and chin jr got over canelo, on top being the bigger man. therefore it aint sure what will happen, will the better boxer win or will the bigger boxer win.

It all depends upon the marketing of this fight. If they do a 24/7 on these two then i think the fight will have a strong chance at a million buys. Mexicans already are all in on this one so you have that market. I think it's the Americans and Europeans that need buying in. I am fired up to see this one. I think that it will be a very entertaining fight. Chavez Jr has never been hurt by a smaller fighter so Canelo is going to have a full night unless he does so much damage early on with a stationary and unbusy Chavez Jr that the ref calls the fight.

That's how this one ends...both guys on their feet and the ref had seen enough damage done to Chavez Jr so they call it.