Porter-Berto Bout Drew Average of 468,000 Viewers on Showtime
Posted: 27 Apr 2017, 03:28
An average of 468,000 viewers watched Showtime’s broadcast of the Shawn Porter-Andre Berto welterweight fight Saturday night from Brooklyn.
The average viewership was lower than the two previous main events Showtime televised in prime time this year, according to figures released by Nielsen Media Research.
The previous main event Showtime aired in prime time, Adrien Broner’s split-decision defeat of Adrian Granados, drew an average of 779,000 viewers February 18 from Cincinnati. Three weeks earlier, Leo Santa Cruz’s majority-decision defeat of Carl Frampton in their featherweight championship rematch, averaged 587,000 viewers from Las Vegas.
What could have caused this?
The San Antonio-Memphis game, which began at 8 p.m. ET on ESPN, averaged 3.4 million viewers. The Golden State-Portland game, which started at 11 p.m. ET on ESPN, drew an average viewership of 4.3 million.
The Porter-Berto broadcast began at 9:30 p.m. ET and ended just before 11:20 p.m. ET.
An average of 401,000 viewers watched Houston’s Charlo (29-1, 14 KOs) make the first defense of his WBC super welterweight title against Dallas’ Hatley (26-2-1, 18 KOs).
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Thoughts?
The Porter/Berto average is quite poor and only 60,000 more than Jermell's fight. I think this tells me that Porter only draws against other big current fighters..
His fight vs. Broner was shy of 2.4 million on NBC, which I believe is free tv.
His fight vs. Brook averaged 661,000 viewers on Showtime, Brook wasn't well known in the US.. but still better than Berto figures.. But was considered a flop because it was lower than Porter's previous fight vs. Malignaggi which drew 897,000 viewers on Showtime..
Heck even Garcia vs. Salka drew 808,000 viewers on Showtime.
You can bet Thurman vs. Porter 2 will generate similar figures to the first fight they had..
The average viewership was lower than the two previous main events Showtime televised in prime time this year, according to figures released by Nielsen Media Research.
The previous main event Showtime aired in prime time, Adrien Broner’s split-decision defeat of Adrian Granados, drew an average of 779,000 viewers February 18 from Cincinnati. Three weeks earlier, Leo Santa Cruz’s majority-decision defeat of Carl Frampton in their featherweight championship rematch, averaged 587,000 viewers from Las Vegas.
What could have caused this?
The San Antonio-Memphis game, which began at 8 p.m. ET on ESPN, averaged 3.4 million viewers. The Golden State-Portland game, which started at 11 p.m. ET on ESPN, drew an average viewership of 4.3 million.
The Porter-Berto broadcast began at 9:30 p.m. ET and ended just before 11:20 p.m. ET.
An average of 401,000 viewers watched Houston’s Charlo (29-1, 14 KOs) make the first defense of his WBC super welterweight title against Dallas’ Hatley (26-2-1, 18 KOs).
-----------------------------------
Thoughts?
The Porter/Berto average is quite poor and only 60,000 more than Jermell's fight. I think this tells me that Porter only draws against other big current fighters..
His fight vs. Broner was shy of 2.4 million on NBC, which I believe is free tv.
His fight vs. Brook averaged 661,000 viewers on Showtime, Brook wasn't well known in the US.. but still better than Berto figures.. But was considered a flop because it was lower than Porter's previous fight vs. Malignaggi which drew 897,000 viewers on Showtime..
Heck even Garcia vs. Salka drew 808,000 viewers on Showtime.
You can bet Thurman vs. Porter 2 will generate similar figures to the first fight they had..