Triller To Go Public At $5 Billion Valuation
Posted: 23 Dec 2021, 17:38
Triller To Go Public At $5 Billion Valuation
Triller, the short video social networking app that touts itself as a rival to Tik-Tok and has made a name for itself through its streaming of combat sports events, is headed to the public market on the heels of a reverse merger with SeaChange International, a publicly-traded digital advertising company, the companies announced Wednesday in a joint press release.
A reverse merger allows a private company to become public without the rigor and complexities that typically attend a normal IPO.
The combined company will be called TrillerVerz Corp. and will be valued at $5 billion. The deal is expected to close in the first quarter of 2022.
Ostensibly a music app, Triller is probably best known lately for its inroads in the boxing sphere under its Fight Club label. Since 2020, it has put on fight cards featuring the likes of Mike Tyson, Roy Jones Jr., and Jake Paul, drawing mainstream attention. But the company has also earned much ire for the way it has conducted some of its business. It shocked the boxing world earlier in the year when it won the rights to promote the Teofimo Lopez-George Kambosos lightweight unification bout, beating incumbent entities like Matchroom and Top Rank. But after a series of highly publicized, ham-handed delays and excuses, the company reneged on its bid.
Triller was co-founded by Ryan Kavanaugh, a divisive figure in entertainment circles after his Hollywood studio, Relativity, went bankrupt in spectacular fashion in 2015. Kavanaugh has been a magnet for criticism in the boxing world concerning his seemingly slipshod and, at times, morally ambiguous handling of certain events, most notably the Evander Holyfield-Vitor Belfort pay-per-view show in September which saw the 59-year-old Holyfield get stopped in the first round.
It is not clear what Kavanaugh’s role will be in the new arrangement, as his name was not mentioned in the press release announcing the merger.
According to the release, TrillerVerz will be led by CEO Mahi de Silva.
“In our short history, we have evolved from a disruptive social media platform and creator of content to one of the world’s most successful platforms where creators, commerce, and culture meet,” de Silva said in the announcement. “We believe TrillerVerz is becoming the voice of youth culture, a brand that sits at the nexus of content, creator, commerce, and culture in the digital world. Our strategy is to continue to build the world’s largest stage for creators to distribute and monetize viral and engaging content with experiences that elevate culture. We believe that combining with SeaChange accelerates our advertising and marketing capabilities by extending our reach to cable, satellite, and OTT media.”
Triller is reportedly preparing another pay-per-view combat sports show — Triad Combat 2 — in February, featuring a matchup between former UFC champion Vitor Belfort and former light heavyweight boxing champion Chad Dawson. Heavyweight Kubrat Pulev, a winner on the inaugural Triad Combat show, will also reportedly be on the show, potentially against former UFC heavyweight Junior Dos Santos.
Triller, the short video social networking app that touts itself as a rival to Tik-Tok and has made a name for itself through its streaming of combat sports events, is headed to the public market on the heels of a reverse merger with SeaChange International, a publicly-traded digital advertising company, the companies announced Wednesday in a joint press release.
A reverse merger allows a private company to become public without the rigor and complexities that typically attend a normal IPO.
The combined company will be called TrillerVerz Corp. and will be valued at $5 billion. The deal is expected to close in the first quarter of 2022.
Ostensibly a music app, Triller is probably best known lately for its inroads in the boxing sphere under its Fight Club label. Since 2020, it has put on fight cards featuring the likes of Mike Tyson, Roy Jones Jr., and Jake Paul, drawing mainstream attention. But the company has also earned much ire for the way it has conducted some of its business. It shocked the boxing world earlier in the year when it won the rights to promote the Teofimo Lopez-George Kambosos lightweight unification bout, beating incumbent entities like Matchroom and Top Rank. But after a series of highly publicized, ham-handed delays and excuses, the company reneged on its bid.
Triller was co-founded by Ryan Kavanaugh, a divisive figure in entertainment circles after his Hollywood studio, Relativity, went bankrupt in spectacular fashion in 2015. Kavanaugh has been a magnet for criticism in the boxing world concerning his seemingly slipshod and, at times, morally ambiguous handling of certain events, most notably the Evander Holyfield-Vitor Belfort pay-per-view show in September which saw the 59-year-old Holyfield get stopped in the first round.
It is not clear what Kavanaugh’s role will be in the new arrangement, as his name was not mentioned in the press release announcing the merger.
According to the release, TrillerVerz will be led by CEO Mahi de Silva.
“In our short history, we have evolved from a disruptive social media platform and creator of content to one of the world’s most successful platforms where creators, commerce, and culture meet,” de Silva said in the announcement. “We believe TrillerVerz is becoming the voice of youth culture, a brand that sits at the nexus of content, creator, commerce, and culture in the digital world. Our strategy is to continue to build the world’s largest stage for creators to distribute and monetize viral and engaging content with experiences that elevate culture. We believe that combining with SeaChange accelerates our advertising and marketing capabilities by extending our reach to cable, satellite, and OTT media.”
Triller is reportedly preparing another pay-per-view combat sports show — Triad Combat 2 — in February, featuring a matchup between former UFC champion Vitor Belfort and former light heavyweight boxing champion Chad Dawson. Heavyweight Kubrat Pulev, a winner on the inaugural Triad Combat show, will also reportedly be on the show, potentially against former UFC heavyweight Junior Dos Santos.