black panther wrote:I agree that's its a ridiculous idea to give Sky the fight for free, I mean the guy is in it like anyone else, to make money. But perhaps making less money this time round and going for Sky might be a better investment for the long term? I know a lot more people would see the fight if it was on Sky as opposed to Primetime.Chambers2 wrote:The people who are saying that Mick should have give Sky Froch Vs Kessler need to get a grip of themselves. Micks job is to make as much money for himself and his fighter, so giving this fight away for a pittance is a ridiculous idea IMO
Mick had 2 options to get Froch Vs Kessler on TV:
1) Give the fight to Sky for a small fee, so they can show it live (i.e. not on SBO)
2) Sell the fight to primetime as a PPV fight and earn a set amount for each sale
Mick must have come to the (correct) conclusion that he can generate more money for him and his fighter by going down the primetime route (good promoting IMO). It's unfortunate that Virgin and Primetime can't sort their poop out, but such is life!
How about giving it to the BBC for free?