Whicker, you're missing two important fundamentals that are true of virtually all businesses:whicker wrote:I disagree, the number of "internet fans" are only a very small number of the total fans who watch boxing, and as such, their specific contribution is very limited. Of course, we like to think otherwise!Deserter wrote: After all, it's vital to remember that it's the 'absolute nobodies' who ultimately determine the fate of professional boxing through following boxers, attending shows etc. If they disappear, the sport dies.
I'd guess a lot of internet fans watch boxing on streams, attend the occassional show in the "cheap" seats, and endlessly post opinions on boxing forums. Their actual monetary "value" to the boxing business is significantly less than a bloke who knows little about the sport, but on a one off treats himself and his girlfriend to a pair of £250 seats at a big event.
True.
1) The cost of retaining a customer is far cheaper than winning a new customer i.e. in boxing terms, it makes a lot more sense for promoters to keep existing regular fans than to continually try and win new audiences. This is even more pertinent in today's increasingly fractured market. In this context their monetary value can be regarded as significant over the long-term (though again, it's surprising that promoters don't do more to encourage this group through 'loyalty clubs' and other value adds).
2) It's not simply about quantity - as I touched on in my first post, the 'hardcore' of any sector are also the most influential. Getting them on board means you're not just influencing them, you're positively influencing their set of friends. It's why companies around the world do product seeding with such groups and in marketing terms they're known as 'mavens' or 'influencers'. The reality is that the hardcore that frequent boxing forums are such influencers.
I see some of the banter that goes on and while I don't agree with much of it I also must say this, If you don't like it don't read it!! I read things I don't agree with all the time BUT hey that's peoples opinion and that's what a FORUM is all about.. I hope more pro's join the forum and give there views BUT I won't hold my breath when they hear something they don't like, I was told that's why David Haye stopped posting?? Like I said at the start I feel it's a double edged sword, While it can be great it can also be a proper wind up..
