Publicity is a serious issue for this new channel as, previously, Sky had the built-in link with News International publications to cross-fertilise a live event promotion.leforge wrote:Your dreaming how many casual fan will subcribe nowhere near a 100000 that they want. Boxing does not get good viewing figures on sky they wont care. None of my mates knew what channel this was on, the publicity for it was poor. When sky pull out of boxing in July which is likely this channel is not the answer!G0mez wrote:If they can keep the run of fights going (Appleby, clev bellew, Hopkins) I see 456 giving them some serious competition indeed.
Now, they're gonna have to make the running themselves. That's not impossible with Degale (Olympic Gold) and Cleverly (WBO champ) as they will generate interest in the media through their achievements and they already possess a degree of name recognition (a great deal of it in the case of Degale).
But what i can see being a real problem is how they 'bring through' the channel's own stars of the future. How will they be pushed and promoted?
Let me put it this way - if you were a hot young prospect and you could sign pro with Eddie Hearn (huge promotional opportunites across News International due to Matchroom's unsurpassed relationship with Sky) or Mick Hennessey (live dates on Five fetching THREE MILLION viewers) which would you choose? My guess is that you wouldn't be bothered about going with Frank and the boys on a real specialist interest channel generating 10k viewers.
Surely the next generation of Olympians are not going to want to sign up for the comparative obscurity of a this new channel when Eddie and Mick are offering so much more?