allegedly is great for boxing fans, but why do I get the feeling that nobody else (outside of us lot) actually watches any of these fights? It seemed like a hefty portion of the country knew about and planned to watch Groves-DeGale a few months ago, and yet the pair's subsequent fights have slipped by without much fanfare whatsoever. You'd try and tell people to watch them....'allegedly, channel 456'...and receive only blank looks in return. I'm not even sure the general public know this thing exists yet, which is a tad worrying for the long term future!
the fact the Sky monthly magazine lands on the door mat of 11million+ homes every month is advertising you simply cannot buy.
When sky pump the public for a large fight, they have a lot of routes to market.
Sky Magazine (for the regular homes)
Sky Sports News (for general sports fans)
Soccer AM and other magazine programmes (target 14-50 male market)
Most decisions to purchase a tv product are spur of the moment. E.g. when a bunch of lads come home from the pub, or there is nothing much on television they suddenly remember there "is a fight on" and quickly buy it without to much thought.
The market is split into two halves... or should i really say three-quarters and a quarter.
There are 25% of viewers who are literally wishing the day away until the big fight begins, the other 75% are people who dont really care one way or the other but have decided they will tune in.
It's the latter share which is hard to target without the right marketing. With just a website, some tweets and word of mouth it's not going to get too far off the ground in the long term without heavy investment and publicity.
Fights are generally poor attended, apart from the 'big' fights featuring rivalry or a demographic (Groves v Degale, Haye v Harrison, even maybe Clev vs Bomber).
So bearing that in mind there are two things they need to keep everyone happy: the small shows broadcast routinely such as York Hall and English / British titles of interest - plus the marquee domestics and American fights.
If there aren't enough subscribers the whole operation will bottle neck, then run dry of funds and basically fail as a business. Unless they have cash backers who can afford to lose, or treat it as an adventure/hobby. But those types are thin on the ground.
The next few months are crucial as to whether it's big success or not.
Good post Gomez. Take Saturday fight which I went to a mate rung me Saturday asked what I was doing Saturday night said I was off to boxing. They had know idea there was boxing this weekend as they usually find out about big fights off Sky Sports. allegedly they never heard off it how many people who would have watched big fights will not watch in future as its stuck on a subcription only boxing channel.
Frank needs to try and get his guys on TV outside of his own channel. Get them on BBC news, Question Of Sport and the stuff, that's publicity that extends beyond just the boxing audience. Heck I bet more people have seen Audley Dancing than saw his last 6 or 7 fights combined...
leforge wrote:Good post Gomez. Take Saturday fight which I went to a mate rung me Saturday asked what I was doing Saturday night said I was off to boxing. They had know idea there was boxing this weekend as they usually find out about big fights off Sky Sports. Allegedly Channel they never heard off it how many people who would have watched big fights will not watch in future as its stuck on a subcription only boxing channel.
That's the case with any new channel. Things grow.
leforge wrote:Good post Gomez. Take Saturday fight which I went to a mate rung me Saturday asked what I was doing Saturday night said I was off to boxing. They had know idea there was boxing this weekend as they usually find out about big fights off Sky Sports. Allegedly Channel they never heard off it how many people who would have watched big fights will not watch in future as its stuck on a subcription only boxing channel.
That's the case with any new channel. Things grow.
A channel not going to grow if its not advertised anywhere. How many people do you think will subscribe to this?
With what people are saying on here I think it's clear that there is a 50/50 split as to who will get it and who won't. As we're all hardcore boxing fans I think a 50/50 split is quite worrying...surely we should be having at least 80% of us champing at the bit to subscribe.
I really want to get it but I'm still not sure if it'll be worth the ten pounds per month...mind you I'm on Virgin so I might not even have a choice yet.
leforge wrote:Good post Gomez. Take Saturday fight which I went to a mate rung me Saturday asked what I was doing Saturday night said I was off to boxing. They had know idea there was boxing this weekend as they usually find out about big fights off Sky Sports. Allegedly Channel they never heard off it how many people who would have watched big fights will not watch in future as its stuck on a subcription only boxing channel.
That's the case with any new channel. Things grow.
A channel not going to grow if its not advertised anywhere. How many people do you think will subscribe to this?
No idea, but if they advertise it when big fights come round it will grow over time. People will come on board because they want to see hyped fights and then stay, rather than signing up on day one when they are not sure what is on.
I'm in! Fantastic output so far, absolutely loving it, majority of weeks there are two live shows from around the world. plus the Buncey hour.
Fantastic value so far. I just hope the quantity and quality remains on similar levels and they raise the profile of the channel to get and keep enough paying subscribers to make the channel a success.
gobbles wrote:
That's the case with any new channel. Things grow.
A channel not going to grow if its not advertised anywhere. How many people do you think will subscribe to this?
No idea, but if they advertise it when big fights come round it will grow over time. People will come on board because they want to see hyped fights and then stay, rather than signing up on day one when they are not sure what is on.
Not sure if people will sign up like that especially if you have to subscribe for year. Think it's a big gamble.
Gazmac81 wrote:i thought it was a farce and disrespectful when Interviewing Burns at end off the show
they start shouting over to someone called Bill while Ricky is explaining the fight.
Bunceys giving this guy the thumbs up too
I saw that too. also, at one point Woodhall was giving his opinion on something and Steve was having a chat with someone else and laughing, which was probably a bit irritating for Woodhall.
Agenda, agenda, agenda. This is madness...write down what allegedly has so far delivered in six weeks and then look in the mirror and say: "Nah, as a boxing fan I don't need that."
leforge wrote:
A channel not going to grow if its not advertised anywhere. How many people do you think will subscribe to this?
No idea, but if they advertise it when big fights come round it will grow over time. People will come on board because they want to see hyped fights and then stay, rather than signing up on day one when they are not sure what is on.
Not sure if people will sign up like that especially if you have to subscribe for year. Think it's a big gamble.
Why do people keep saying you have to subscribe for a year? That's total rubbish, just a scare story put around by people who want it to fail. It's not a bloody Vodafone subscription.
They are probably offering money off if you subscribe for a year (Racing UK, which costs £20 per month, but you can get 12 months for the price of ten) but the idea that you have to pay up front for a year is complete crap.
SadBoy,
A lot of those errors were, if I'm not mistaken, corrected. It happens...why do you think it takes six hours to record Ringside? We are live!
I believe there is a glaring mistake in your list of glaring mistakes...and you had the safety of your bedroom to come up with and write a reply. What's your excuse? I'm just saying...
I would say that you need alot more Heavyweight action on allegedly, thats what will draw the casuals on your show and how Sky got subscibers in their very early BSKYB days with Tyson and Bruno fights and lately with Haye.
A few were corrected most weren't, the one glaring error from my post has been pointed out, but I don't have my face on the TV getting paid to tell the public about the sport. Things like the Narvaez comments should NEVER have been said by professionals as it looks completely ill researched.
The Bahktin error was corrected on air (by your self I think) and the Cote v Bradley comment was corrected, don't think the others were. Though it's likely others slipped through the net.
It doesn't matter how long it takes to record ringside you should ALL be familiar with the guys who are fighting the main event on a show your covering. It's not like it's difficult to see Narvaez has fought in europe, or that Katsidis was stopped by Marquez. In fact it doesn't take a lot of effort to know Peret didn't fight in a kilt.
I know I'm being picky but it's meant to be allegedly let's have boxing accuracy in there otherwise it looks lacking in professionalism.
