ifilm London - How do they make money?

[TopGun]

Seem to have a good little production company and is good for boxing fans. But my questions is how do they make money to fund themselves? Just curious.....

[Looking On]

Never actually thought about this but i agree its a valid question

Whats in it for them ?

[palooka]

Their videos look like journalism, they are in fact PR. They are paid to produce interviews that show the people, places and products in them in the best possible light. It's quite a good concept. A bit like wedding photographers on steroids.

Smile please, AAARRRGHHH

[15829]

The recent interview they done with Adam Booth was class

[TopGun]

Their videos look like journalism, they are in fact PR. They are paid to produce interviews that show the people, places and products in them in the best possible light. It's quite a good concept. A bit like wedding photographers on steroids.

So you are saying, matchroom, allegedly etc pay for them to be there and then film the event to put on youtube? I'm not sure this is the case.

[Dan Dares]

Their videos look like journalism, they are in fact PR. They are paid to produce interviews that show the people, places and products in them in the best possible light. It's quite a good concept. A bit like wedding photographers on steroids.

I'm sure this is not the case.

[ImAwesome]

I have also always wondered this. Kugan must have inherited a lot of money a while back or something because i am sure it is not profitable.

Nobody would pay them to do what they do when the average video gets like 400 views and only occasionally do they capture something that catches interest of part-time boxing fans.

[cocobongo]

Services

INTERVIEW SERVICES

We offer a fantastic ‘Interview Service’ at iFilm London Productions, which is guaranteed to raise the profile of any event. We work in a professional, dedicated and accomplished manner to achieve the correct outcome for you. We ask the relevant and vital questions, we portray the relevant footage, and crucially, whether it be our client’s company, film, nightclub or casino, we will show this in a positive and eye-catching light, with everything geared towards the clients needs in promoting their product or venue.

Like everything iFilm does, the filming and editing is only one aspect. In addition to this we provide promotion. This being a fundamental asset to any business. It is an additional complimentary service provided to our clients courtesy of iFilm. An event is uploaded to the iFilm London website, the complete high defintion clip will appear after editing and exceptional feedback from our clients of increase in interest and sales due to this. IFilm London can also raise awareness of your brand, helping to put it in the forefront of people minds. This is an invaluable tool and a very viable asset for our clients.

Our clients for this service include Essex nightclub Sugar Hut, top boxing promoters allegedly Promotions and Libertys Superclub in Harlow, Essex



Thats off their website so im assuming they are paid to do the interviews?

[orbtastic]

Yeah, it's just PR, effectively.

[jessi]

I thought ifilm covered most things and boxing was just a part of it !
There for make money through adverts on there web site ?

[orbtastic]

lol, they don't do it for free - So that answers the OP's question.

[ThereByTheGrace]

They are very good in all honesty, I havent seen a bad interview from ifilm yet.

[ImAwesome]

They are very good in all honesty, I havent seen a bad interview from ifilm yet.

I agree. When Sky Sports do an interview its always the same dull questions with cliche answers but with ifilm it is a lot more chilled out and all the British boxers now know Kugan and James really well so they answer the questions more as a conversation with a mate than a tv interview.

[whiskey]

I love their stuff.

Weigh-ins, press conferences, banter with the fighters and promoters etc.

[Bennyblanco]

Got to agree with most on here, top stuff

[hurlock]

I love the Jane couch interviews as she seems to make the fighters seem really relaxed & good banter

[Dan Dares]

Macho

Thanks for the advice.

I know Kugan and James Helder. Promoters do not pay them to film the press conferences.

[Final round]

A fiver on Dan

[jameswilson]

I have also always wondered this. Kugan must have inherited a lot of money a while back or something because i am sure it is not profitable.

Nobody would pay them to do what they do when the average video gets like 400 views and only occasionally do they capture something that catches interest of part-time boxing fans.

They get way more views than 400. I'v clicked 6 random ifilm vids from the last 2 weekends (Brook and Price bills) and they all have over 1000 views and the Brook weigh in vid has over 8000 views. I mean not being funny, Kenny Anderson's post fight interview had 1500 views and (with respect to him) he aint exactly a household name so I think ifilm London do a good job personally.

[mickey1975]

I have also always wondered this. Kugan must have inherited a lot of money a while back or something because i am sure it is not profitable.

Nobody would pay them to do what they do when the average video gets like 400 views and only occasionally do they capture something that catches interest of part-time boxing fans.

They get way more views than 400. I'v clicked 6 random ifilm vids from the last 2 weekends (Brook and Price bills) and they all have over 1000 views and the Brook weigh in vid has over 8000 views. I mean not being funny, Kenny Anderson's post fight interview had 1500 views and (with respect to him) he aint exactly a household name so I think ifilm London do a good job personally.

You want to watch your mouth, Kenny's brother will be after you...

[Dan Dares]

I don't know about any of their other stuff, but they don't get paid by any boxing promoter or boxer to cover their shows, interviews, press conferences or whatever you like. A train ticket, or a hotel room, is not getting paid. Journalists get plenty of that thrown at them in all industries.

ifilm interview more people in boxing then anyone else to my knowledge. Over the last couple of years, their output has been pretty astonishing. They work very hard at shows, and provide coverage for a lot of boxers that no other c**t would bother with. They should be getting paid, for me.

[whiskey]

If they're not getting paid, i hope at the very least their get good seats !

Fair play to them. Boxing is better for their footage.

[15829]

Hilarious forum on @BoxRec suggesting that we r paid by promoters as 'PR' to make sure they r shown in good light. If we are #WheresTheMoney



Kugan's twitter

[bigB]

They don't get paid for the stuff they do and I know they don't cover just the huge shows seen them recently at few Dave Coldwell shows.

Watch this video as its mentioned

https://www.youtube.com/watch?v=ixBqnJG ... ata_player

Kugan is a top bloke not met James yet though

#tagteam

[kugancassius]

all you need to do is ask ........