Instead, Golovkin found a new challenger, defended spectacularly his titles in a very high profile fight seen by millions of fans, winning his biggest purse in the process.
Now, Brook's marketability and star status have gone through the roof; everybody talks how brave and courageous Kell was; networks are already planning to pin him vs Cotto or Canelo.
And amidst this adulation for Kell, the Eubanks end up seen as cowards with eggs on their face, reviled by the whole sport. Their recent towel comments doesn't help their case.
The irony.
I love it.