Is the Fury v Parker going to be a hard sell?

[Mark Lloyd]

The sad reality of this fight is that there will be less buys in total between the arena and YouTube combined than watched AJ V Klit live at Wembley.

[KiwiRider]

I sincerely doubt it will happen but imagine if Hughie wins.
A first defence against Sherman Williams under a wedding marquee in the Trafford Centre car park.

Ha ha ha now that's funny.
"Circle the caravans, light the mattresses there's going to be a whuppin' tonight!"

[KiwiRider]

Doesn't Toney/Nunn hold the record (still) for all-time low PPV buys at something like 25k? Can this beat that?

This won't even come close to 25k buys. They can't even sell out the arena ffs.

Parker Ruiez did 65000 at £20 a pop in NZ.
Parker Fury is bigger than that and prices the same = £20 x 65000 = £1300000 minimum NZ only PPV.
So don't panic Captain Mainwairing!

David Tua Vs Shane Cameron did 85000 here in 2009! And that was PPV!!

[jamesmcdonnell]

Doesn't Toney/Nunn hold the record (still) for all-time low PPV buys at something like 25k? Can this beat that?

This won't even come close to 25k buys. They can't even sell out the arena ffs.

Parker Ruiez did 65000 at £20 a pop in NZ.
Parker Fury is bigger than that and prices the same = £20 x 65000 = £1300000 minimum NZ only PPV.
So don't panic Captain Mainwairing!

David Tua Vs Shane Cameron did 85000 here in 2009! And that was PPV!!

Yeah, and parkers team will be getting the lions share of that.

I cant see this being a big earner for the furys unless theres something i cant see.

[Boxerbeetle]

Doesn't Toney/Nunn hold the record (still) for all-time low PPV buys at something like 25k? Can this beat that?

This won't even come close to 25k buys. They can't even sell out the arena ffs.

Parker Ruiez did 65000 at £20 a pop in NZ.
Parker Fury is bigger than that and prices the same = £20 x 65000 = £1300000 minimum NZ only PPV.
So don't panic Captain Mainwairing!

David Tua Vs Shane Cameron did 85000 here in 2009! And that was PPV!!

Ah sorry, I was talking UK sales only. I'm sure this will do fine in NZ.

[KiwiRider]

This won't even come close to 25k buys. They can't even sell out the arena ffs.

Parker Ruiez did 65000 at £20 a pop in NZ.
Parker Fury is bigger than that and prices the same = £20 x 65000 = £1300000 minimum NZ only PPV.
So don't panic Captain Mainwairing!

David Tua Vs Shane Cameron did 85000 here in 2009! And that was PPV!!

Ah sorry, I was talking UK sales only. I'm sure this will do fine in NZ.

I realise that. I just wanted to make it clear that this fight is a goer, with or without Fwanks interweb shennagins
He probably only uses his laptop to stop his supper burning his knees

[JimJim2009]

[quote="deadpan"]Mick comes across like a bumbling character in a late seventies-early eighties sitcom whose catchphrase is 'bloody hellfire'.[/quote

[Boxerbeetle]

Parker Ruiez did 65000 at £20 a pop in NZ.
Parker Fury is bigger than that and prices the same = £20 x 65000 = £1300000 minimum NZ only PPV.
So don't panic Captain Mainwairing!

David Tua Vs Shane Cameron did 85000 here in 2009! And that was PPV!!

Ah sorry, I was talking UK sales only. I'm sure this will do fine in NZ.

I realise that. I just wanted to make it clear that this fight is a goer, with or without Fwanks interweb shennagins
He probably only uses his laptop to stop his supper burning his knees

And what's wrong with that?

[KiwiRider]

Huey coughs slightly, the atmosphere in the tiny caravan- headquarters for Hendersea Sports & Scrap Metal is quite oppressive.
"Fwank, can we open a window or something?"
Fwank sighs, and taps his cigar on the ashtray. He moves his supper to the side table and opens the Macbook Air on his lap.
"There you go lad, now why anyone would want to smell Scotland, I'll never know"

[jameswilson]

Doesn't Toney/Nunn hold the record (still) for all-time low PPV buys at something like 25k? Can this beat that?

This won't even come close to 25k buys. They can't even sell out the arena ffs.

Parker Ruiez did 65000 at £20 a pop in NZ.
Parker Fury is bigger than that and prices the same = £20 x 65,000 = £1,300,000 minimum NZ only PPV.
So don't panic Captain Mainwairing!

David Tua Vs Shane Cameron did 85000 here in 2009! And that was PPV!!

Well to be fair, for one it's NZ dollars and not pounds being charged and also the entirity of that figure doesn't go to the promoter. The broadcaster will take a percentage of that and the rumoured amount that Sky take out the PPV pot in the UK is 50%. So if that's the case we've gone from thinking Mick Hennessy and the Fury's are gonna be getting 1.3million quid to pump into the fighters purses, to 1.3 million NZ dollars = ~£725k to now about £360k from the NZ tv. There are obviously a hell of a lot of other rows of income going into the fight but I personally think they are going to struggle very badly to cover Parker's purse which will be 1.8 million USD if he is on the same purse as the bid that was won back when the fight was first mooted.

[KiwiRider]

This won't even come close to 25k buys. They can't even sell out the arena ffs.

Parker Ruiez did 65000 at £20 a pop in NZ.
Parker Fury is bigger than that and prices the same = £20 x 65,000 = £1,300,000 minimum NZ only PPV.
So don't panic Captain Mainwairing!

David Tua Vs Shane Cameron did 85000 here in 2009! And that was PPV!!

Well to be fair, for one it's NZ dollars and not pounds being charged and also the entirity of that figure doesn't go to the promoter. The broadcaster will take a percentage of that and the rumoured amount that Sky take out the PPV pot in the UK is 50%. So if that's the case we've gone from thinking Mick Hennessy and the Fury's are gonna be getting 1.3million quid to pump into the fighters purses, to 1.3 million NZ dollars = ~£725k to now about £360k from the NZ tv. There are obviously a hell of a lot of other rows of income going into the fight but I personally think they are going to struggle very badly to cover Parker's purse which will be 1.8 million USD if he is on the same purse as the bid that was won back when the fight was first mooted.

I converted it to pounds James. It's $40 New Zealand

[jameswilson]

Parker Ruiez did 65000 at £20 a pop in NZ.
Parker Fury is bigger than that and prices the same = £20 x 65,000 = £1,300,000 minimum NZ only PPV.
So don't panic Captain Mainwairing!

David Tua Vs Shane Cameron did 85000 here in 2009! And that was PPV!!

Well to be fair, for one it's NZ dollars and not pounds being charged and also the entirity of that figure doesn't go to the promoter. The broadcaster will take a percentage of that and the rumoured amount that Sky take out the PPV pot in the UK is 50%. So if that's the case we've gone from thinking Mick Hennessy and the Fury's are gonna be getting 1.3million quid to pump into the fighters purses, to 1.3 million NZ dollars = ~£725k to now about £360k from the NZ tv. There are obviously a hell of a lot of other rows of income going into the fight but I personally think they are going to struggle very badly to cover Parker's purse which will be 1.8 million USD if he is on the same purse as the bid that was won back when the fight was first mooted.

I converted it to pounds James. It's $40 New Zealand

Ah I beg your pardon.

Either way I expect they are gonna do their nuts in on this promotion.

[belta53]

Well to be fair, for one it's NZ dollars and not pounds being charged and also the entirity of that figure doesn't go to the promoter. The broadcaster will take a percentage of that and the rumoured amount that Sky take out the PPV pot in the UK is 50%. So if that's the case we've gone from thinking Mick Hennessy and the Fury's are gonna be getting 1.3million quid to pump into the fighters purses, to 1.3 million NZ dollars = ~£725k to now about £360k from the NZ tv. There are obviously a hell of a lot of other rows of income going into the fight but I personally think they are going to struggle very badly to cover Parker's purse which will be 1.8 million USD if he is on the same purse as the bid that was won back when the fight was first mooted.

I converted it to pounds James. It's $40 New Zealand

Ah I beg your pardon.

Either way I expect they are gonna do their nuts in on this promotion.

It's pretty obvious that this fight is going to be an unmitigated financial disaster for the Hennessy Sports promotional team. Their only hope will be that Hughie wins the fight and the money is recouped in the future.

As far as the NZ revenue for Parker goes, it should be remembered that this fight will start at around 9.30am NZ time Sunday morning (10.30pm British time), this will have a determinantal effect on numbers, you can't compare it to other Parker PPV fights and Tua v Cameron which all screened at prime time in the evening in NZ. Someone with more knowledge than me may be able to give a reasonable estimate of what numbers this might do in NZ, I would guess that if it did 40,000 buys then they will have done well.

[Glass Joe]

How is Hennessey going to comeback from this disaster, surely he is set to lose around £2 million pounds and even if Hughie is to win and fight AJ or wilder next Hennessey is not going to get his millions back for a long while. I can’t see Hearn offering Hughie £5 million to fight AJ or anywhere close, Hearn and AJ are in the driving seat and do not need to offer Hughie big money for a fight even if it is at wembley. If it went to purse bids, hennessey would have to bid massive amounts and still hughie wouldn’t get paid that well and AJ would be on a 60/70% split.

When you look at it, hennessey has had to pay:

Parker around £1.1 million

Hughie will be paid around £1 million

so thats £2.1 millions the main event

the undercard, venue and all other services will cost him nearly £150k

he will then have to pay the WBO a sanction fee of around £100k

Boxing board fees: be around £20-30k

Marketing - all of the tv screens and billboards around the trafford centre must of cost him 20-40k

Then on top of this hennessey may have the TV production costs, if so that could be another £75-£150k to spend, so the loss gets even bigger.

Hennessey doesn’t have the NZ TV PPV rights so he wont get a penny from that and his new venture with Youtube will only generate him around £100k if they do 15,000 buys

Ticket money - if he is lucky after he has paid VAT will be around £400k

Sponsorship money will be peanuts so maybe another £10k tops.

So his outgoings will be around £2.5 million pounds and his income around £500k which will mean a £2 million loss.

Hughie will have to defend the title and earn at least £20 million before hennessey gets his £2 million back and there is no way that Hughie will keep the belt that long to make that kind of money, so what is hennessey thinking, looking at the figures it doesn’t even look like a decent long term investment.

[stujones]

I think there needs to be some clarity here on this PPV service.

I hate streams, mainly because my internet is pretty poor.... will you be able to watch the full PPV as a download the next day and watch as per normal youtube clip after the event (even if it is only the ones who paid for it).

[Mimmy]

I think there needs to be some clarity here on this PPV service.

I hate streams, mainly because my internet is pretty poor.... will you be able to watch the full PPV as a download the next day and watch as per normal youtube clip after the event (even if it is only the ones who paid for it).

I was thinking about this today. If this is going to be on youtube how will you get access to the fight? Its not as if you have a viewing card as in Sky TV.

How will your youtube service know that you have subscribed?

If you stream the fight on the night and the stream is poor, buffering etc will you get a refund? What happens if 5000 Talktalk internet subscribers buy this and talktalk suddenly have a broadband issue will you get a refund?

Streaming things does have a downside where as satellite tv only usually breaks up during very bad rain storms.

[jameswilson]

How is Hennessey going to comeback from this disaster, surely he is set to lose around £2 million pounds and even if Hughie is to win and fight AJ or wilder next Hennessey is not going to get his millions back for a long while. I can’t see Hearn offering Hughie £5 million to fight AJ or anywhere close, Hearn and AJ are in the driving seat and do not need to offer Hughie big money for a fight even if it is at wembley. If it went to purse bids, hennessey would have to bid massive amounts and still hughie wouldn’t get paid that well and AJ would be on a 60/70% split.

When you look at it, hennessey has had to pay:

Parker around £1.1 million

Hughie will be paid around £1 million

so thats £2.1 millions the main event

the undercard, venue and all other services will cost him nearly £150k

he will then have to pay the WBO a sanction fee of around £100k

Boxing board fees: be around £20-30k

Marketing - all of the tv screens and billboards around the trafford centre must of cost him 20-40k

Then on top of this hennessey may have the TV production costs, if so that could be another £75-£150k to spend, so the loss gets even bigger.

Hennessey doesn’t have the NZ TV PPV rights so he wont get a penny from that and his new venture with Youtube will only generate him around £100k if they do 15,000 buys

Ticket money - if he is lucky after he has paid VAT will be around £400k

Sponsorship money will be peanuts so maybe another £10k tops.

So his outgoings will be around £2.5 million pounds and his income around £500k which will mean a £2 million loss.

Hughie will have to defend the title and earn at least £20 million before hennessey gets his £2 million back and there is no way that Hughie will keep the belt that long to make that kind of money, so what is hennessey thinking, looking at the figures it doesn’t even look like a decent long term investment.

If you win a purse bid you get access to all the income surely? I know Hennessy and the Fury's didn't win the purse bid but isn't it a case that Duco have basically transferred promotional responsibility to them in the same way as if they had won the purse bid. If that's the case surely they do actually get the PPV money once the NZ tv company have removed their percentage?

[Mark Lloyd]

How is Hennessey going to comeback from this disaster, surely he is set to lose around £2 million pounds and even if Hughie is to win and fight AJ or wilder next Hennessey is not going to get his millions back for a long while.

Good assessment. However Hennessy's millions? He doesn't have any money. I doubt Hughie will get anything for this and they likely had to borrow the money to put into Escrow which will have to be paid back. They will be very lucky if they come close to covering Parker's £1.2m.

[dirk2686]

Will Hennessy really be paying Hughie that much?

Long term the options just aren't there for Hennessy. Hughie could of course be promoted better but he ticks a lot of bad boxes. The public in general are not keen on Travellers, so he unfortunately has this against him from the off, and in other areas he's a light hitting, inactive, quiet/dull, ugly bloke. He's not a guy you love to hate, he's not a guy who gets into brilliant tear ups, he's not flash, he's not a celebrity.

Is it sad that this happens in boxing? Maybe, but if he was 20-0 with 20 knockouts you have a different story. If he was also the sort of bloke who could get on the front pages and pick up millions of followers on social media then that only adds to it. But he's not.

[Pukka Cheese]

Even if Hughie is fighting for free surely Mick is still going to lose a good chunk of change..

[mickey1975]

Where did Meaty get his cash? He sprung from nowhere really.

[Mimmy]

There are 4 fights set and 8 TBA. I have a feeling most of the TBA will not go ahead. I can see there being 6 or 7 bouts here.

[KiwiRider]

How is Hennessey going to comeback from this disaster, surely he is set to lose around £2 million pounds and even if Hughie is to win and fight AJ or wilder next Hennessey is not going to get his millions back for a long while. I can’t see Hearn offering Hughie £5 million to fight AJ or anywhere close, Hearn and AJ are in the driving seat and do not need to offer Hughie big money for a fight even if it is at wembley. If it went to purse bids, hennessey would have to bid massive amounts and still hughie wouldn’t get paid that well and AJ would be on a 60/70% split.

When you look at it, hennessey has had to pay:

Parker around £1.1 million

Hughie will be paid around £1 million

so thats £2.1 millions the main event

the undercard, venue and all other services will cost him nearly £150k

he will then have to pay the WBO a sanction fee of around £100k

Boxing board fees: be around £20-30k

Marketing - all of the tv screens and billboards around the trafford centre must of cost him 20-40k

Then on top of this hennessey may have the TV production costs, if so that could be another £75-£150k to spend, so the loss gets even bigger.

Hennessey doesn’t have the NZ TV PPV rights so he wont get a penny from that and his new venture with Youtube will only generate him around £100k if they do 15,000 buys

Ticket money - if he is lucky after he has paid VAT will be around £400k

Sponsorship money will be peanuts so maybe another £10k tops.

So his outgoings will be around £2.5 million pounds and his income around £500k which will mean a £2 million loss.

Hughie will have to defend the title and earn at least £20 million before hennessey gets his £2 million back and there is no way that Hughie will keep the belt that long to make that kind of money, so what is hennessey thinking, looking at the figures it doesn’t even look like a decent long term investment.

Unfortunately I don't have a single answer to any of the points raised in your post. But I do appreciate the effort you went to in breaking down the costings etc

[jameswilson]

The clever play here would have been to take the fight in NZ after losing the purse bid. If you lose then Hughie gets 1.2million USD or whatever it was and you take your cut of that regardless of whether he wins or loses. If he wins then you have the belt and the potential for some paydays off the back of that fact. If he loses then he has gotten exposure by fighting for a World title.

[KiwiRider]

The clever play here would have been to take the fight in NZ after losing the purse bid. If you lose then Hughie gets 1.2million USD or whatever it was and you take your cut of that regardless of whether he wins or loses. If he wins then you have the belt and the potential for some paydays off the back of that fact. If he loses then he has gotten exposure by fighting for a World title.

That makes perfect sense. On the flip side Duco and Matchroom have been committed to raising Parker's UK profile, given that it is the $$$ place to be. Unfortunately I don't think this fight has been handled in such a way to make any impact positive or negative on Parker's UK profile.