
ULTIMATE BOXXER, Britain’s first Boxing Entertainment brand, launched today in Central London, with ambassadors and non-directors Ricky Hatton, Paulie Malignaggi, Anthony Crolla and BBC Radio 1Xtra DJ Charlie Sloth, presented by Rickie Haywood Williams.
The elimination tournament format, approved by the British Boxing Board of Control, is a unique, fast-paced concept for professional boxing. Each event has an initial eight fighters, who compete in four quarter-finals of 3 x 3-minute rounds followed by two semi-finals and one final, with the winner becoming tournament champion for their weight class.
As an independent sports entertainment organisation, the directors have created a transparent brand that focuses on providing an equal platform for fighters. BBBoC license-holders and promotors for ULTIMATE BOXXER include Carl Greaves, Jalal Kamani, Executive Director, and, Benjamin Shalom, founder & Managing Director.
ULTIMATE BOXXER was founded to provide a transformed boxing experience through their online power & flexibility. The product is designed to suit all boxing fans as well as those hooked on entertainment, event and celebrity experiences to catapult boxing in the 21st century.
‘ULTIMATE BOXXER 1’ will take place on Saturday 28th April at EventCity in Manchester with 8 undefeated WELTERWEIGHT fighters from around the United Kingdom.
Events will be a seated intimate experience with tickets are expected to sell-out. Tickets will go on pre-sale on the 19th February for the event launch, for those that have signed up at www.ultimateboxxer.com
ULTIMATE BOXXER is the emergence of the 21st century using leading digital brands to provide a transformed boxing experience for the next generation. ULTIMATE BOXXER will use cutting edge social media and internet broadcasting to appeal to mainstream and non-boxing purists. A major partner of the event is UNILAD, the largest Facebook page in the world who will broadcast the events to millions of people.