DAZN Reveals $99.99 Yearly Plan, Monthly Increase to $19.99

[Ruthless-RKO]

If you already subscribe to DAZN, you will have received much of this information in an email Thursday afternoon.

If you’re considering subscribing or have been hesitant to do so, what you need to know is that the emerging streaming service has made some alterations to its subscription packages. Since its official launch in the United States with the Anthony Joshua-Alexander Povetkin fight September 22, DAZN has offered mostly boxing and MMA content for a monthly subscription cost of $9.99 per month.

Starting Monday, DAZN will become available at two price points.

A yearly subscription plan will cost $99.99, or slightly less, $8.33, than the current monthly subscription rate of $9.99. New subscribers also can continue paying on a month-to-month basis, but at twice the cost, $19.99, than the current $9.99 per month.

DAZN’s plan understandably is to put pricing in place that’ll help build its base of sustained subscriptions. Unlike U.S. boxing competitors ESPN, FOX and Showtime, DAZN’s viewership figures aren’t known because DAZN doesn’t release its

Its current model affords boxing fans and others opportunities to pay $9.99 or to use a one-time, free, 30-day trial, through which fans can watch a particular fight of interest. Then they can cancel before that trial expires or prior to paying another $9.99 for a subsequent one-month subscription.

A change in pricing and strategy for monthly subscriptions seemed inevitable once DAZN began spending inordinate, unprecedented sums of money to lure top-tier boxing talent to its platform. Multiple sources have confirmed to BS.com that DAZN will pay approximately a combined $100 million to stream the Canelo Alvarez-Daniel Jacobs, Anthony Joshua-Jarrell Miller and Gennady Golovkin fights over less than a two-month period in May and June.

DAZN boss John Skipper also offered WBC heavyweight champion Deontay Wilder a four-fight deal recently that would’ve been worth $120 million. Wilder turned down that deal, which would’ve included a heavyweight title unification fight against Joshua and an immediate rematch.

The Alabama-based knockout artist cited his loyalty to Showtime and Al Haymon’s Premier Boxing Champions among the reasons for not accepting that offer. Showtime will televise the May 18 bout between Wilder and mandatory challenger Dominic Breazeale from Barclays Center in Brooklyn.

Meanwhile, current DAZN subscribers also will be afforded the option of continuing to pay $9.99 on a month-to-month basis until March 2020.

“That’s an acknowledgement and a thanks to a group of people who’ve joined us early in our U.S. journey,” Joe Markowski, executive vice president for DAZN North America, told BS.com. “For those people, their [monthly] price will be maintained for one year. So, you will pay $9.99 a month until the end of March 2020. At that point, you can either move your subscription onto one of our new monthly or annual subscriptions that go into effect next week.”

The plan and pricing changes coincide with the launch of DAZN’s new Major League Baseball show, “Changeup.” That show – basically baseball’s equivalent to NFL’s “Red Zone” – will cost DAZN a reported $100 million per season over the course of a three-year contract.

Markowski understands that these pricing and subscription changes will invite criticism, but he reminded subscribers and potential subscribers that DAZN still offers boxing fans and fans of other sports value for their money.

“What we’re doing, in addition to that annual pass, is continue to offer that monthly option at a price of $19.99 a month,” Markowski said. “For that month, it would be offered in the exact same way as our [yearly] pass. You would get all content, all programming, in the 30 days that follow your entry to our platform. I think the best illustration of that value is if you join DAZN under that monthly option on May the 4th for, let’s be honest, a fraction of the value of one pay-per-view fight elsewhere in the market, you’re gonna get Canelo-Jacobs – without question the fight of the year on the schedule right now – the semifinal of the Bellator Welterweight World Grand Prix, AJ at Madison Square Garden and every single day of that month, the live MLB show that we’re launching at the end of this month. That’s a true reflection of that value, at a fraction of one-pay-per-view fight night.”

[Ruthless-RKO]

So either pay for the full year at one cost or pay $19.99 a month?

Even if they kept it at $9.99? Wouldn’t have been bad.

At this rate, you might as well get annual.

Paying $19.99pm for a whole year would equal $239.88 lmfaoo!

[Ruthless-RKO]

DAZN have been throwing money around, now they want to start making some back.

Gonna be losses before they see profit.

[jujigatame]

At $10/mo it was usually a very good value although I still haven't had an active subscription for the last 2 months because the slate of fights has been weak.

At $20/mo it's a tougher sell although I'll definitely still sign up when there are big fights with the likes of Canelo and GGG, and for the WBSS as well.

I still think DAZN is a superior product to ESPN+ but with the UFC and the ridiculously cheap price point I think ESPN+ is more likely to keep me subscribed year-round.

[Onetimeonly]

I saw a writer speculate that they have 80k us subscribers now. I'll do the year, great as a fan as long as they last.

[jamamb]

its only 8.33 a month for the yearly plan, cheaper then what it is now

[tiny_acres]

its only 8.33 a month for the yearly plan, cheaper then what it is now

Honestly as bad as their recent cards have been is it even worth a 100 a year?

[Onetimeonly]

DAZN have been throwing money around, now they want to start making some back.

Gonna be losses before they see profit.

No chance they ever profit like they're going now. They'd have to charge a grand a month. Lol

[Enlightened-One]

It’s not unreasonable for DAZN to reward loyal customers, by offering them a discounted monthly price, based on them committing themselves to purchase an annual subscription.

And nor is it unreasonable for DAZN to force cherry-picking consumers, who are only willing to infrequently purchase the occasional monthly subscription once or twice per year.

$19.99 for a PPV worthy event, if you’re a consumer that’s only interested in watching one of their marquee bouts on DAZN, without viewing any of their other content, is still cheap in comparison to the HBO and Showtime pay-per-view prices of old.

I do feel that when DAZN become established, their prices will inevitably rise and they may also be sorely tempted to introduce PPV’s to help fund their marquee events, which is sad, but professional boxing needs to be funded by someone.

The one concern I do have is the long-term viability of DAZN, because they’re operating with the same business model currently employed by Netflix, which are $12 billion in debt.

I want DAZN to succeed for the future of our sport, which is the same reason I also want the PBC and ESPN to be successful.

[SenorPipino]

its only 8.33 a month for the yearly plan, cheaper then what it is now

Honestly as bad as their recent cards have been is it even worth a 100 a year?

Probably, because you'll still get the big 3--Canelo, Golovkin and Joshua--for that price.

That figures to be a total of 6 high profile bouts for $100, or a little over $16 a fight card.

And you can throw in other bouts with fighters such as Andrade and Jacobs.

All this is still pretty reasonable, considering that PPV appears to be running from $75 to $100 per fight these days.

Expect ESPN+ to raise its rate too in the not too distant future.

[Ruthless-RKO]

[Contendeh]

In the US, compare it to MLB, NBA, NHL annual subscriptions.

Only difference is you’re not getting all the big fights with one network subscription, like you would get all NBA games, lets say.
But it is for the full year, unlike the team sports ones.

[Ruthless-RKO]

At $10/mo it was usually a very good value although I still haven't had an active subscription for the last 2 months because the slate of fights has been weak.

At $20/mo it's a tougher sell although I'll definitely still sign up when there are big fights with the likes of Canelo and GGG, and for the WBSS as well.

I still think DAZN is a superior product to ESPN+ but with the UFC and the ridiculously cheap price point I think ESPN+ is more likely to keep me subscribed year-round.

https://www.google.co.uk/amp/s/www.thev ... -streaming

[Onetimeonly]

its only 8.33 a month for the yearly plan, cheaper then what it is now

Honestly as bad as their recent cards have been is it even worth a 100 a year?

Probably, because you'll still get the big 3--Canelo, Golovkin and Joshua--for that price.

That figures to be a total of 6 high profile bouts for $100, or a little over $16 a fight card.

And you can throw in other bouts with fighters such as Andrade and Jacobs.

All this is still pretty reasonable, considering that PPV appears to be running from $75 to $100 per fight these days.

Expect ESPN+ to raise its rate too in the not too distant future.

ESPN + is now the exclusive ppv provider for the UFC.

[SenorPipino]

its only 8.33 a month for the yearly plan, cheaper then what it is now

Honestly as bad as their recent cards have been is it even worth a 100 a year?

Probably, because you'll still get the big 3--Canelo, Golovkin and Joshua--for that price.

That figures to be a total of 6 high profile bouts for $100, or a little over $16 a fight card.

And you can throw in other bouts with fighters such as Andrade and Jacobs.

All this is still pretty reasonable, considering that PPV appears to be running from $75 to $100 per fight these days.

Expect ESPN+ to raise its rate too in the not too distant future.

ESPN + is now the exclusive ppv provider for the UFC.

There you go.

ESPN+ debuted just about one year ago. Expect it to celebrate by bumping up its subscription cost to $10.

[Onetimeonly]

its only 8.33 a month for the yearly plan, cheaper then what it is now

Honestly as bad as their recent cards have been is it even worth a 100 a year?

Probably, because you'll still get the big 3--Canelo, Golovkin and Joshua--for that price.

That figures to be a total of 6 high profile bouts for $100, or a little over $16 a fight card.

And you can throw in other bouts with fighters such as Andrade and Jacobs.

All this is still pretty reasonable, considering that PPV appears to be running from $75 to $100 per fight these days.

Expect ESPN+ to raise its rate too in the not too distant future.

ESPN + is now the exclusive ppv provider for the UFC.

There you go.

ESPN+ debuted just about one year ago. Expect it to celebrate by bumping up its subscription cost to $10.

Surely at some point they will, but not because everyone that spends $75 a month on their cable will now spend it on ESPN+.

[Perseus]

I've had DAZN since December and have been very pleased with it so far. Love MLB coming to DAZN. $100 a year is an easy choice for me I'll be keeping DAZN.

[Fightnight Scores]

It’s not unreasonable for DAZN to reward loyal customers, by offering them a discounted monthly price, based on them committing themselves to purchase an annual subscription.

And nor is it unreasonable for DAZN to force cherry-picking consumers, who are only willing to infrequently purchase the occasional monthly subscription once or twice per year.

$19.99 for a PPV worthy event, if you’re a consumer that’s only interested in watching one of their marquee bouts on DAZN, without viewing any of their other content, is still cheap in comparison to the HBO and Showtime pay-per-view prices of old.

This is about right it seems, makes sense from a business sense and also reasonable for the fight fan.

As you also allude to though, the danger is that they may retort to a PPV model for the bigger fights in the future, and we don't want that!

[Ilya Muromets]

But they like me!




"...But - because we like you, and want you to get the most bang for your buck - if you sign up before the new pricing takes effect, you can still sign up for the O.G. price of $9.99/month, which includes a free month trial to start. You’ll get to hang on to this price for a full year before your subscription updates to the new pricing on March 25th, 2020."

[Ilya Muromets]

......

[Onetimeonly]

They're just trying to prevent the buy and cancel a few times a year. Great for me as it's cheaper until their inevitable demise.

[The Asleep Lamps]

They probably didn't want people to sign up for one month just to watch Canelo's bout for example, and then quit after only spending $10. Now if you want to pay for only one month like that you will have to pay 20, which is not bad at all when compared to a $75 PPV.

[jujigatame]

They probably didn't want people to sign up for one month just to watch Canelo's bout for example, and then quit after only spending $10. Now if you want to pay for only one month like that you will have to pay 20, which is not bad at all when compared to a $75 PPV.

I mean ... I'm still gonna do that. Compared to the $60+ we've historically been asked to pay, $20 for a PPV where you get another 3-4 weeks of fights for free is a pretty damn good deal.

[Onetimeonly]

They probably didn't want people to sign up for one month just to watch Canelo's bout for example, and then quit after only spending $10. Now if you want to pay for only one month like that you will have to pay 20, which is not bad at all when compared to a $75 PPV.

I mean ... I'm still gonna do that. Compared to the $60+ we've historically been asked to pay, $20 for a PPV where you get another 3-4 weeks of fights for free is a pretty damn good deal.

You won't buy the year? That's basically buy 1 month and get 2 free.

[jujigatame]

No I don't think I'll buy the year. Because really I have no guarantee of what fights will be offered, and I want to be able to pick and choose. I haven't kept up my subscription for the last couple of months because the fights have been weak. The last thing I remember watching was that Garcia vs. Cheeseman fight and the only reason I bothered with that was because I had spent $10 on a subscription for some other fights a week or two prior.