Joshua vs. Ruiz 2 Did Massive Numbers For DAZN

[Ruthless-RKO]

Saturday’s heavyweight championship bout between the United Kingdom’s Anthony Joshua and the United States’ Andy Ruiz was a smashing success for DAZN. According to the Athletic’s Mike Coppinger, the fight was viewed by 1.8 million across nine markets, and it generated close to 200,000 new subscribers to the streaming service.

DAZN has offered a bonanza of combat sports content in the fourth quarter of 2019. In addition to Joshua-Ruiz 2, DAZN also exclusively streamed Canelo Alvarez’s KO victory over Sergey Kovalev in November, Oleksandr Usyk’s successful heavyweight debut in October, a few other smaller boxing events as well as Bellator MMA shows.

Rumors and reports have surfaced claiming DAZN’s boxing program is a mess, but we’ve also seen data that indicates the service has more than 8 million subscribers.

In any case, there is no denying DAZN’s relevance across the combat sports landscape heading into the new decade.

https://www.forbes.com/sites/brianmaziq ... -for-dazn/

[Ruthless-RKO]

So if they have got 8 million subs worldwide.. Some report they have less than 1 million in the US.

The fight did 1.8m, worldwide I take it..

Japan DAZN didn't show it.

They grew by almost 200k new subs.. Doesn't say worldwide or US only..

[Enlightened-One]

More than 1.6m Sky subscribers purchased the PPV event in the UK, which would have generated in excess of $53m.

[Ruthless-RKO]

More than 1.6m Sky subscribers purchased the PPV event in the UK, which would have generated in excess of $53m.

A highly anticipated rematch, prime time in the UK, involving UK biggest boxing star today, was bount to break numbers..

[Onetimeonly]

Massive?

[Ruthless-RKO]

Massive?

NOT my words.

[Enlightened-One]

Massive?

The event increased DAZN’s customer base in the US by roughly 17% and it probably also retained existing subscribers also.

I'm guessing that's considered impressive for a streaming service.

[Onetimeonly]

Massive?

The event increased DAZN’s customer base in the US by roughly 17% and it probably also retained existing subscribers also.

I'm guessing that's considered impressive for a streaming service.

I'd guess differently, they expected far more than that by now. Though obviously they know at this point they will never turn a profit in the US on Boxing. All about a major sport.

[margaret thatcher]

The vieiwing figure doesn't sound that good but 200k new subs mostly in the US does

[Enlightened-One]

The event increased DAZN’s customer base in the US by roughly 17% and it probably also retained existing subscribers also.

I'm guessing that's considered impressive for a streaming service.

I'd guess differently, they expected far more than that by now. Though obviously they know at this point they will never turn a profit in the US on Boxing. All about a major sport.

OK, so exactly how much of a percentage increase in the US subscriber base would you have expected DAZN to enjoy as a result of covering the Joshua-Ruiz Jr. rematch?

If you expected the event to have been more commercially successful, can you quantify your expectations by supplying numbers?

Do you have any events that you could use for comparison purposes to justify your belief that DAZN would be disappointed about only increasing their US customer base by 17%?

I appreciate that most people are instinctively critical and only ever perceiving half empty glasses, but it would be good for you to explain your belief of the Joshua-Ruiz Jr. bout underperforming commercially.

[Onetimeonly]

You're dumb.

[Enlightened-One]

You're dumb.

Great answer!

[dickbelden]

this is big. the previous DAZN record was 1.2 million for canelo vs danny jacobs. DAZN will hopefully pressure canelo to fight ggg now.

[keirw]

More than 1.6m Sky subscribers purchased the PPV event in the UK, which would have generated in excess of $53m.

That I can believe, it was a very good time and plugged heavily during the Manchester derby.

Not to mention AJ is still a huge name despite his loss and Ruiz had become something of a cult hero for being a chubby kid who beat up the adonis.

Sky played a blinder raising their ppv prices by a few quid, I don't expect any AJ ppvs to drop back to the old price.

[Ruthless-RKO]

this is big. the previous DAZN record was 1.2 million for canelo vs danny jacobs. DAZN will hopefully pressure canelo to fight ggg now.

Considering Canelo-Jacobs woud have been primtime in the US... Whereas Ruiz-AJ would have been 3pm in the afternoon.

Wonder how many watched Canelo-Kovalev.

[Ruthless-RKO]

That I can believe, it was a very good time and plugged heavily during the Manchester derby.

Not to mention AJ is still a huge name despite his loss and Ruiz had become something of a cult hero for being a chubby kid who beat up the adonis.

Yeh, a highly anticipated rematch, it was do or die. Repeat or Revenge.. It was bound to receive a lot of hype.

Sky played a blinder raising their ppv prices by a few quid, I don't expect any AJ ppvs to drop back to the old price.

Played the blinder at the right time as well.. Didn't stop more people buying it..

I think against Pulev for example, they'd keep it £20.. Any bigger fights, (Usyk, Whyte, Fury, Wilder).. They'll raise it.

[Onetimeonly]

this is big. the previous DAZN record was 1.2 million for canelo vs danny jacobs. DAZN will hopefully pressure canelo to fight ggg now.

Considering Canelo-Jacobs woud have been primtime in the US... Whereas Ruiz-AJ would have been 3pm in the afternoon.

Wonder how many watched Canelo-Kovalev.

The US still wouldn't have enough subscribers to pay for one Canelo fight. Better? Yes, successful? No

[Boxing Prospect]

So if they have got 8 million subs worldwide.. Some report they have less than 1 million in the US.

The fight did 1.8m, worldwide I take it..

Japan DAZN didn't show it.

They grew by almost 200k new subs.. Doesn't say worldwide or US only..

This is key to realising Coppinger is talking bullshit.

DAZN JP is regarded as one of their biggest markets (by subscriber numbers) and would leave DAZN with around 6 million possible viewers, it also clashed with a Barcelona game in Spain. So they are suggesting around 1 in 3 subscribers watched...hmm colour me doubtful

Would suggest it was "peak" figure as opposed not average, IF it even got that high at all. A bit like the whole facebook ad vewing numbers "scam".

[Onetimeonly]

So if they have got 8 million subs worldwide.. Some report they have less than 1 million in the US.

The fight did 1.8m, worldwide I take it..

Japan DAZN didn't show it.

They grew by almost 200k new subs.. Doesn't say worldwide or US only..

This is key to realising Coppinger is talking bullshit.

DAZN JP is regarded as one of their biggest markets (by subscriber numbers) and would leave DAZN with around 6 million possible viewers, it also clashed with a Barcelona game in Spain. So they are suggesting around 1 in 3 subscribers watched...hmm colour me doubtful

Would suggest it was "peak" figure as opposed not average, IF it even got that high at all. A bit like the whole facebook ad vewing numbers "scam".

200,000 new subscribers in the US during College Football championship games? Josh isn't known here.

[Ruthless-RKO]

So if they have got 8 million subs worldwide.. Some report they have less than 1 million in the US.

The fight did 1.8m, worldwide I take it..

Japan DAZN didn't show it.

They grew by almost 200k new subs.. Doesn't say worldwide or US only..

This is key to realising Coppinger is talking bullshit.

DAZN JP is regarded as one of their biggest markets (by subscriber numbers) and would leave DAZN with around 6 million possible viewers, it also clashed with a Barcelona game in Spain. So they are suggesting around 1 in 3 subscribers watched...hmm colour me doubtful

Would suggest it was "peak" figure as opposed not average, IF it even got that high at all. A bit like the whole facebook ad vewing numbers "scam".

Yeh. Peak makes more sense.. it was a 12 rounder after all. Some may have thought ‘boring’

[keirw]

That I can believe, it was a very good time and plugged heavily during the Manchester derby.

Not to mention AJ is still a huge name despite his loss and Ruiz had become something of a cult hero for being a chubby kid who beat up the adonis.

Yeh, a highly anticipated rematch, it was do or die. Repeat or Revenge.. It was bound to receive a lot of hype.

Sky played a blinder raising their ppv prices by a few quid, I don't expect any AJ ppvs to drop back to the old price.

Played the blinder at the right time as well.. Didn't stop more people buying it..

I think against Pulev for example, they'd keep it £20.. Any bigger fights, (Usyk, Whyte, Fury, Wilder).. They'll raise it.

I'm not so sure, I hope you're right, but I remember then raising it from 16.99 to 19.99 for Mayweather/Pacquiao and I'm pretty sure it stayed at that price thereafter (the YouTube farce aside, of course).

[oogiebe]

Very impressive. IF only US outlets would charge $24.00 per view.

[oogiebe]

This is key to realising Coppinger is talking bullshit.

DAZN JP is regarded as one of their biggest markets (by subscriber numbers) and would leave DAZN with around 6 million possible viewers, it also clashed with a Barcelona game in Spain. So they are suggesting around 1 in 3 subscribers watched...hmm colour me doubtful

Would suggest it was "peak" figure as opposed not average, IF it even got that high at all. A bit like the whole facebook ad vewing numbers "scam".

200,000 new subscribers in the US during College Football championship games? Josh isn't known here.

Yeah, from when to when were these new subs picked up? And what else was being offered during that time?

[Ruthless-RKO]

Yeh, a highly anticipated rematch, it was do or die. Repeat or Revenge.. It was bound to receive a lot of hype.



Played the blinder at the right time as well.. Didn't stop more people buying it..

I think against Pulev for example, they'd keep it £20.. Any bigger fights, (Usyk, Whyte, Fury, Wilder).. They'll raise it.

I'm not so sure, I hope you're right, but I remember then raising it from 16.99 to 19.99 for Mayweather/Pacquiao and I'm pretty sure it stayed at that price thereafter (the YouTube farce aside, of course).

Golovkin-Brook was the last UK based PPV to be priced at £16.95 I believe. Maybe even Brook-Spence..

[Kronkpride]

This is key to realising Coppinger is talking bullshit.

DAZN JP is regarded as one of their biggest markets (by subscriber numbers) and would leave DAZN with around 6 million possible viewers, it also clashed with a Barcelona game in Spain. So they are suggesting around 1 in 3 subscribers watched...hmm colour me doubtful

Would suggest it was "peak" figure as opposed not average, IF it even got that high at all. A bit like the whole facebook ad vewing numbers "scam".

200,000 new subscribers in the US during College Football championship games? Josh isn't known here.

200K is probably right. There were tons of proud Mexican Americans tuning in to watch the first ever defense by a Mexican HW Champion. There were really no college FB games on that were significant in Texas or California where a large amount of the Mexican Americans live. You are way overestimating the football draw and way underestimating how many Mexicans wanted to watch this fight. They are right up there with the UK in terms of supporting their boxers. They flocked to this fight.