PPV Estimates Fury/Wilder II

[oogiebe]

Estimates coming in at 800k. Decent numbers but far below Uncle Bob's predictions. I'm impressed.

[Enlightened-One]

The PPV numbers are highly impressive. The rematch will inevitably happen, even if forecasted buys for the third bout are expected to only be 50% of what was achieved for the second fight.

[Jeff_lacy_ko]

The numbers are terrible considering the guarantees and the big promotional expenses

Purses need to be drastically cut.

[KiwiRider]

I read they needed 1.1 million to break even


Can anyone explain why that is?

[margaret thatcher]

I read just over 750k

Is that impressive? Well, it depends, the fighters got paid like $50m+ total and there as a lot of promotional push and spending

replace bs wiith b0xingscene

https://www.BS.com/fury-wilder ... 00--147143

[margaret thatcher]

I read they needed 1.1 million to break even


Can anyone explain why that is?

Because of what it cost to put on and hype the event

[Onetimeonly]

They lost a lot less than I figured.

[ValMar]

Estimates coming in at 800k. Decent numbers but far below Uncle Bob's predictions. I'm impressed.

800k in USA ? What about UK numbers (and the rest of the world) ?

[Jeff_lacy_ko]

Fox and espn tried to reap back some of their boxing investments and lost money. This is a disaster for the future of boxing in the US and boxer salaries going forward

[Onetimeonly]

Fox and espn tried to reap back some of their boxing investments and lost money. This is a disaster for the future of boxing in the US and boxer salaries going forward

Boxing salaries decreasing is the only potential non disaster for boxing in the US. That, or dazn getting the NFL ticket.

[Perseus]

750k is an excellent buyrate.

If the event really needed a million buys to break even they set themselves up for failure from the start.
Boxing ppv events that reach a million buys in the USA are headlined by at least one boxer that has achieved household name status in the USA.
Holyfield, Tyson, De La Hoya, Mayweather, Pacquiao, Canelo.
People with no interest in boxing recognize those names.
Wilder and Fury did not have that kind of name recognition .

I predicted 500k buys on the prediction thread, so I was way under.

[Blodhemn]

Fox and espn tried to reap back some of their boxing investments and lost money. This is a disaster for the future of boxing in the US and boxer salaries going forward

Boxing salaries decreasing is the only potential non disaster for boxing in the US. That, or dazn getting the NFL ticket.

But according to another thread, boxers get paid pennies. This era has been so good the fighters can afford to fight once every 24 plus months. Wilder was a millionaire, if not multiple before fighting anybody with a pulse.

[Onetimeonly]

Boxing salaries decreasing is the only potential non disaster for boxing in the US. That, or dazn getting the NFL ticket.

But according to another thread, boxers get paid pennies. This era has been so good the fighters can afford to fight once every 24 plus months. Wilder was a millionaire, if not multiple before fighting anybody with a pulse.

Fans rarely understand the business, during good times or the worst ever(now).

[Finkel]

750-800k was inline with my prediction.
I assume the idea of breaking even is on the American side of things.
The Superbowl advert cost is based on lost revenue from alternative advertisers.

I imagine all in all when the global audience is taken into account it was a success. I'm sure it did good numbers in the UK, similar to Joshua Ruiz 1.

But that is pure speculation on my part without looking into things.

Joshua Ruiz Jr. 1 would be a good marker actually. Both fights in the wee hours for the UK audience, and let's be honest not many were enthused about Ruiz Jr. as a replacement. There seemed to be a lot of chatter about Wilder Fury 2 in the week or two preceding. If Fury v Wilder 2 didn't sell similar to Joshua v An unfavoured replacement, they are going to have trouble getting an even split for undisputed.

[Enlightened-One]

The PPV buy-rate for the Wilder-Fury rematch is incredibly impressive, but what on earth were the promoters and networks doing providing (alleged) $25m guarantees to both men?

What on earth led Bob Arum to convey to the media their 2m PPV projection for the event? It was never going to achieve that figure!

If Top Rank/PBC/Fox/ESPN lose money on this event, it could potentially scupper the possibility of future cross-promotional cross-network events in the future.

[Paci]

Still waiting for the global numbers thou. Only focus is on the US-market and nothing else but the UK is the on who has carried the sport in the west.

[Enlightened-One]

Still waiting for the global numbers thou. Only focus is on the US-market and nothing else but the UK is the on who has carried the sport in the west.

Being optimistic, the event might generate as much as $128m ($68m US PPV; $28m digital; $32m UK PPV), but the purse pot is a guaranteed $50m (excluding the undercard), but there are also promotional, network and distributional costs.

Bob Arum was targeting PPV sales of 2m, but the event clearly didn’t meet his expectations.

So it’s unsurprising to be reading media articles claiming the Wilder-Fury event may have failed to break even.

To be fair, I was deeply impressed by the PPV figures… until I saw the fighters’ purses and started reading articles about the event failing to break even.

[Paci]

Still waiting for the global numbers thou. Only focus is on the US-market and nothing else but the UK is the on who has carried the sport in the west.

Being optimistic, the event might generate as much as $128m ($68m US PPV; $28m digital; $32m UK PPV), but the purse pot is a guaranteed $50m (excluding the undercard), but there are also promotional, network and distributional costs.

Bob Arum was targeting PPV sales of 2m, but the event clearly didn’t meet his expectations.

So it’s unsurprising to be reading media articles claiming the Wilder-Fury event may have failed to break even.

To be fair, I was deeply impressed by the PPV figures… until I saw the fighters’ purses and started reading articles about the event failing to break even.

Indeed. So much BS around it from people who really went it to fail. It didn't. The money made sense and the guys got a good payday.

So many haters. Why bother when the numbers you are using are good and idiots forget the money from the rest of the world. Like how did it do in Japan among other places. Just saying. People are ranting from their US or UK-market only perspectives. So silly. More then two huge markets where they get a cashflow from. So yes, it made money back but Arum hoped for a bigger things.

The show was on PPV here too you know. Wasn't as pricey as some markets but still on PPV.

[Onetimeonly]

Still waiting for the global numbers thou. Only focus is on the US-market and nothing else but the UK is the on who has carried the sport in the west.

UK numbers don't carry fights in the West.

[Paci]

Still waiting for the global numbers thou. Only focus is on the US-market and nothing else but the UK is the on who has carried the sport in the west.

UK numbers don't carry fights in the West.

Still bring in a steady cash flow.

[margaret thatcher]

Being optimistic, the event might generate as much as $128m ($68m US PPV; $28m digital; $32m UK PPV), but the purse pot is a guaranteed $50m (excluding the undercard), but there are also promotional, network and distributional costs.

Bob Arum was targeting PPV sales of 2m, but the event clearly didn’t meet his expectations.

So it’s unsurprising to be reading media articles claiming the Wilder-Fury event may have failed to break even.

To be fair, I was deeply impressed by the PPV figures… until I saw the fighters’ purses and started reading articles about the event failing to break even.

Indeed. So much BS around it from people who really went it to fail. It didn't. The money made sense and the guys got a good payday.

So many haters. Why bother when the numbers you are using are good and idiots forget the money from the rest of the world. Like how did it do in Japan among other places. Just saying. People are ranting from their US or UK-market only perspectives. So silly. More then two huge markets where they get a cashflow from. So yes, it made money back but Arum hoped for a bigger things.

The show was on PPV here too you know. Wasn't as pricey as some markets but still on PPV.

Well, when there are reports of a 1.1m break even and arums says 850k break even, then we hear this did possibly only 750k, it's understandable. Though defo some people wanted it to fail

[Onetimeonly]

UK numbers don't carry fights in the West.

Still bring in a steady cash flow.

What?

[DMWordsmith]

Don't forget the gate - $16.9 million. With the gate and combined international revenue from PPV buys they more than made money on this fight. They know what they're doing, nobody lost money here.

[Jeff_lacy_ko]

It failed. Thats reality. Its a good/bad thing

Good that the ppv model is broken. For years weve been raked over with high cost ppv and no supporting undercards

Bad because networks like espn and fox and promotions like pbc and top rank losing money on cross promotions is bad for future deals. Bad for the longevity of boxing on those networks too

[margaret thatcher]

Don't forget the gate - $16.9 million. With the gate and combined international revenue from PPV buys they more than made money on this fight. They know what they're doing, nobody lost money here.

Do you have the inside financial info? The response hasn't been like it's a smash and some reports have it selling at least 100k below Arum's claimed break even (and another few hundred thousand below what other sources reported as break even)