Simply honoring these women would be more than enough. Well, maybe for anyone else, but not for Everlast. The company has recently launched a campaign to have the word “female” removed from the WBC and WBO sanctioning bodies.
The goal is simple. Forget about genders and just acknowledge women as champions. So far, the WBC has agreed.
“The WBC joins @Everlast campaign in the quest for gender equality,” said the WBC via their Instagram page. “The World Boxing Council has always distinguished itself as a pioneer in regulating boxing and fighting for human rights throughout the entire range of the sports world.”
“For this very reason we adhere to the struggle of women around the world in the search for equity, as well as the various campaigns that have been launched to end discrimination and abuse, and we join the Everlast brand campaign, “ #changethebelt “making the decision to immediately modify our emblematic belt by removing the word “Female” and thus maintain the status of champion regardless of gender; call Champion a Champion.”
With the WBC already onboard with the current change, the ball is now in the court of the WBO.
Thoughts?