If what Bob Arum is claiming is true, then the 1.2m buy-rate is an impressive figure.Ruthless-RKO wrote: ↑09 Jul 2020, 07:11https://www.worldboxingnews.net/2020/02 ... -ppv-buys/Enlightened-One wrote: ↑09 Jul 2020, 07:04 I’ve read somewhere that the Fury-Wilder PPV event achieved a buy-rate that was slightly more than 750K, with both fighters guaranteed $25m purses.
The PPV in the US was priced between $70 and $80, depending on whether the event was viewed in HD or not. This equates to the total PPV revenue that was generated in the region of $52m to $60m.
Total digital buys were around 1.2m
Initial suggestions that the heavyweight blockbuster did under a million sales have been corrected by Arum, who says digital purchases haven’t been considered.
Therefore, Fury’s spectacular victory over Wilder in front of a sell-out crowd at the MGM Grand in Las Vegas did indeed hit over one million sales.
“In regards to the Fury vs Wilder (II) Pay-Per-View, they don’t have the digital numbers yet. The digital is well over 300,000 buys,” Arum exclusively told World Boxing News.
“It’s probably sort of accurate (the 850,000 reported). But then you add in the digital on top of that. So three hundred and change (to 850,000). It’s closer to 1.2 million.”
Once officially crunched, those final tallies will be a solid return to the big time for heavyweight boxing in the United States.
However, Wilder-Fury’s guaranteed total purse pot was allegedly $50m.
And if 50% to 60% of the gross PPV revenue figure is retained by the various cable and satellite distributors, the Wilder-Fury rematch still incurred losses, because the guaranteed purses were too big.
Like I said before, Bob Arum originally predicted in February a 2m PPV buy-rate and even if his 1.2m figure was correct, it is still woefully short of the original Top Rank estimate.
It’s just basic number crunching. It isn’t a personal opinion.
Revenue - costs = profit or loss (i.e. 84m to 96m PPV revenue, minus 50% to 60% ditributor fess, minus $50m purse pot guarantee).
