Anthony Joshua ... Whats happening?
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Spud
- Heavyweight

Anthony Joshua ... Whats happening?
Does anyone else think Anthony Joshua is losing touch with not only the fans but his standing in the media is taking a dip too.
Last night was an example when he seemed reluctant to be interviewed and when he did
answer questions his answers were tinged with a touch of arrogance.
Whose fault is it ... Eddie for consistently kissing ar*e and not putting his foot down. Are his inner circle to blame?
I used to think AJ could do no wrong but I honestly believe he is turning into a PR disaster.
Am I on my own on this?
Last night was an example when he seemed reluctant to be interviewed and when he did
answer questions his answers were tinged with a touch of arrogance.
Whose fault is it ... Eddie for consistently kissing ar*e and not putting his foot down. Are his inner circle to blame?
I used to think AJ could do no wrong but I honestly believe he is turning into a PR disaster.
Am I on my own on this?
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maverick23
- Cruiserweight
- Posts: 10375
- Joined: 26 Feb 2011, 18:20
Re: Anthony Joshua ... Whats happening?
His PR position has worsened this year with his BLM speech but I don’t think he’s coming across as arrogant. Just like I don’t think Fury comes across as arrogant even when he says he’ll walk through AJ in 3 rounds.Spud wrote: ↑13 Dec 2020, 16:30 Does anyone else think Anthony Joshua is losing touch with not only the fans but his standing in the media is taking a dip too.
Last night was an example when he seemed reluctant to be interviewed and when he did
answer questions his answers were tinged with a touch of arrogance.
Whose fault is it ... Eddie for consistently kissing ar*e and not putting his foot down. Are his inner circle to blame?
I used to think AJ could do no wrong but I honestly believe he is turning into a PR disaster.
Am I on my own on this?
Considering Pulev wasn’t a fighter with a big profile the coverage for the fight yesterday was massive.
Re: Anthony Joshua ... Whats happening?
I think you’re imagining it - he’s still a PR man’s dream.
His only problems are inside the ring - he’s gotta fight Fury next.
His only problems are inside the ring - he’s gotta fight Fury next.
Re: Anthony Joshua ... Whats happening?
I think he is better than most of the top HW's from a PR perspective.
The easiest way to tell is how many and how much he gets from sponsorship.
Big companies are reluctant to put their names next to a loose cannon, or potential embarrassment.
Fury could probably make a ton of cash from sponsors if he wasn't such a loose cannon.. But that's what a lot of people like about him.
The easiest way to tell is how many and how much he gets from sponsorship.
Big companies are reluctant to put their names next to a loose cannon, or potential embarrassment.
Fury could probably make a ton of cash from sponsors if he wasn't such a loose cannon.. But that's what a lot of people like about him.
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craig_minter
- Super Middleweight
- Posts: 72
- Joined: 13 Dec 2012, 18:30
Re: Anthony Joshua ... Whats happening?
I think the not wanting to answer interview questions was wise yesterday night.
- Pulev said something after the hand was raised that really made him rage, not the best mood to answer questions in.
- He knows that calling people out isn't necessary.
- Think he realises that he doesn't need to pander to the media anymore, he has a solid management and promotional base, he'll get those promo contracts regardless now.
- Pulev said something after the hand was raised that really made him rage, not the best mood to answer questions in.
- He knows that calling people out isn't necessary.
- Think he realises that he doesn't need to pander to the media anymore, he has a solid management and promotional base, he'll get those promo contracts regardless now.
Re: Anthony Joshua ... Whats happening?
Joshua always comes across as a bit wooden on Sky, he seems to relax a bit when chatting to the YouTube guys.
Not sure about arrogant, but can seem a bit allof at times, like he isn't in the mood to keep answering the same questions all the time.
The period where we all expected him and Wilder to fight has probably left a bad taste in his mouth as Wilder's team and fans were latching on to minor throw-away comments that Joshua made, often months before, and claiming they exposed him.
He also knows that Fury would talk rings around him and is likely wary of starting a war of words with him until the fight is signed.
Not sure about arrogant, but can seem a bit allof at times, like he isn't in the mood to keep answering the same questions all the time.
The period where we all expected him and Wilder to fight has probably left a bad taste in his mouth as Wilder's team and fans were latching on to minor throw-away comments that Joshua made, often months before, and claiming they exposed him.
He also knows that Fury would talk rings around him and is likely wary of starting a war of words with him until the fight is signed.
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CaptainSpacerod
- Welterweight
- Posts: 3372
- Joined: 15 Dec 2015, 03:21
Re: Anthony Joshua ... Whats happening?
Maybe he’s getting sick and tired of the nice guy act.
Fair play to him if he is.
Fair play to him if he is.
Re: Anthony Joshua ... Whats happening?
his fans still think hes the second coming
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margaret thatcher
- Super Featherweight
- Posts: 39338
- Joined: 22 Jul 2019, 15:43
Re: Anthony Joshua ... Whats happening?
F@ck aj, too media trained
F@ck aj , he's not doing his media trained act anymore
F@ck aj , he's not doing his media trained act anymore
Re: Anthony Joshua ... Whats happening?
He is too concerned with trying to make 'profound' and 'prophet' style statements than actually answering questions, he is unbearable to listen to at times.
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Nightmare Roy
- Heavyweight

- Posts: 16894
- Joined: 18 May 2003, 17:29
Re: Anthony Joshua ... Whats happening?
I agree with that, talks complete bollox, wouldn’t say he’s arrogant though, he’s come across as a bit strange.
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Ruthless-RKO
- Welterweight
- Posts: 103164
- Joined: 24 Apr 2016, 11:59
Re: Anthony Joshua ... Whats happening?
For me he has always sounded cringey when there’s a mic in front of him.
His post fight interview in Saudi was one of his worsts. Pulling out all them one-liners..
His post fight interview in Saudi was one of his worsts. Pulling out all them one-liners..
Re: Anthony Joshua ... Whats happening?
We know that all the wilder shit got to him during the run up to losing his belts and was a big distraction , so maybe he has to stop getting sucked in to all the hype when there is no contract in place .
apparently they have a motivational guy in the team doing mind games or something so ...
There is also the added mega pressure of being world champion which other fighters dont have , ie its all to lose
apparently they have a motivational guy in the team doing mind games or something so ...
There is also the added mega pressure of being world champion which other fighters dont have , ie its all to lose
Re: Anthony Joshua ... Whats happening?
Damned if he does, damned if he doesn't these days.
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margaret thatcher
- Super Featherweight
- Posts: 39338
- Joined: 22 Jul 2019, 15:43
Re: Anthony Joshua ... Whats happening?
Talks in riddles, always has done. TBF I do think the way he talks adds (perhaps unjustly) do the view that he doesnt have a high boxing iq. I admit I might be being harsh, everything about him just seems like he has been manufactured. The way he talks, the perfect good looks and the way he fights
Re: Anthony Joshua ... Whats happening?
He's been shown up in the past few years in a lot of ways, and even though he continues to appear in advertisements and stuff he fell off his pedestal the moment Ruiz beat him up and then he did what he had to do and fought on the back foot against the little fella in the rematch. The trouble is, if he 'had' to do that to beat Ruiz, a little pig, then he's not this Goliath that just walks through people any more.Spud wrote: ↑13 Dec 2020, 16:30 Does anyone else think Anthony Joshua is losing touch with not only the fans but his standing in the media is taking a dip too.
Last night was an example when he seemed reluctant to be interviewed and when he did
answer questions his answers were tinged with a touch of arrogance.
Whose fault is it ... Eddie for consistently kissing ar*e and not putting his foot down. Are his inner circle to blame?
I used to think AJ could do no wrong but I honestly believe he is turning into a PR disaster.
Am I on my own on this?
Since then Fury's really stolen his thunder: the 12th round in the Wilder fight and the rematch were all stone solid bits of boxing history. People will watch them again and again. AJ seemed to be ignoring the returning Fury and building Wilder as his main rival but not fighting him, arguing over huge money, and the in walks Fury and almost completely removes Wilder from the equation. Fury's much more natural and funny and has a much better story in his resurrection from 30 stone coke fiend, his brother's been in Love Island and his Dad's all over the place whenever it comes to a heavyweight fight. We might take the piss out of Dubois and Joyce for being quiet and awkward in front of the camera but people have been very bored recently: I bet a lot of people watched that fight which was much more exciting than Saturday and had people talking and debating for days after... People also seemed to find both of their natural awkwardness in front of the camera endearing.
There are also people who love Usyk, who think he's hilarious. Dereck Chisora, Dillian Whyte, mad old deluded yank heel Deontay Wilder, These people are characters. So much has happened this year, the only time AJ has surfaced is to appear maskless, lean all over a mate and deliver a speech somebody else wrote at a BLM rally. People really didn't like that and if you've never watched it, in my opinion he comes across awfully in it and I've only ever made it halfway through. Here it is:
and all you have to do is look at what people have said in the comments. Everybody thinks he's an idiot. He just seems stupid and when he does break character and stops reading the speech he goes back to talking like a gangster, saying he's "down to ride" but that OG's have told him that the gang life is over because there's CCTV everywhere, like if there wasn't it would be alright, and talks about his old council estate where "people knew not to fornicate with me anyway" he just comes across as an idiot. A lot of people I know that watched that now think he's a racist and I wonder how many fans he lost just in that video?
He looked tentative and gun shy against Pulev on Saturday, who looked like a little old man in there next to him. Neither of them did anything for two rounds and in round 3 AJ was putting him over and had him literally turning his back and running away and he still had him in there for another 6. He just doesn't exude that confidence he had before. And his reluctance to call out Fury... Deferring to Eddie Hearn to do it for him. He might be absolutely minted but I just think his popularity has nose dived among a lot of people.
Re: Anthony Joshua ... Whats happening?
I think PR wise from a boxing fans perspective he would do worse things than do a genuinely humble and Frank interview about his past. Everyone seems to skip that aspect of his life and portray him as this perfect role model. This goody two shoes who looks like an Adonis, fights well and is still "humble "...I don't think it looks good when he does lose it sometimes the likes of Bunce will say "that's the real aj".
I think a frank and honest interview about his past and how boxing / training saved him and how he now also helps other in his old situation would do wonders....Look what it did Fury....this was a guy that really shouldn't be fighting because of ped...but no one suggests that or even mentions that these days...whereas guys like Canelo it will forever taint him
I think a frank and honest interview about his past and how boxing / training saved him and how he now also helps other in his old situation would do wonders....Look what it did Fury....this was a guy that really shouldn't be fighting because of ped...but no one suggests that or even mentions that these days...whereas guys like Canelo it will forever taint him
Re: Anthony Joshua ... Whats happening?
Cyclops wrote: ↑14 Dec 2020, 08:00He's been shown up in the past few years in a lot of ways, and even though he continues to appear in advertisements and stuff he fell off his pedestal the moment Ruiz beat him up and then he did what he had to do and fought on the back foot against the little fella in the rematch. The trouble is, if he 'had' to do that to beat Ruiz, a little pig, then he's not this Goliath that just walks through people any more.Spud wrote: ↑13 Dec 2020, 16:30 Does anyone else think Anthony Joshua is losing touch with not only the fans but his standing in the media is taking a dip too.
Last night was an example when he seemed reluctant to be interviewed and when he did
answer questions his answers were tinged with a touch of arrogance.
Whose fault is it ... Eddie for consistently kissing ar*e and not putting his foot down. Are his inner circle to blame?
I used to think AJ could do no wrong but I honestly believe he is turning into a PR disaster.
Am I on my own on this?
Since then Fury's really stolen his thunder: the 12th round in the Wilder fight and the rematch were all stone solid bits of boxing history. People will watch them again and again. AJ seemed to be ignoring the returning Fury and building Wilder as his main rival but not fighting him, arguing over huge money, and the in walks Fury and almost completely removes Wilder from the equation. Fury's much more natural and funny and has a much better story in his resurrection from 30 stone coke fiend, his brother's been in Love Island and his Dad's all over the place whenever it comes to a heavyweight fight. We might take the piss out of Dubois and Joyce for being quiet and awkward in front of the camera but people have been very bored recently: I bet a lot of people watched that fight which was much more exciting than Saturday and had people talking and debating for days after... People also seemed to find both of their natural awkwardness in front of the camera endearing.
There are also people who love Usyk, who think he's hilarious. Dereck Chisora, Dillian Whyte, mad old deluded yank heel Deontay Wilder, These people are characters. So much has happened this year, the only time AJ has surfaced is to appear maskless, lean all over a mate and deliver a speech somebody else wrote at a BLM rally. People really didn't like that and if you've never watched it, in my opinion he comes across awfully in it and I've only ever made it halfway through. Here it is:
and all you have to do is look at what people have said in the comments. Everybody thinks he's an idiot. He just seems stupid and when he does break character and stops reading the speech he goes back to talking like a gangster, saying he's "down to ride" but that OG's have told him that the gang life is over because there's CCTV everywhere, like if there wasn't it would be alright, and talks about his old council estate where "people knew not to fornicate with me anyway" he just comes across as an idiot. A lot of people I know that watched that now think he's a racist and I wonder how many fans he lost just in that video?
He looked tentative and gun shy against Pulev on Saturday, who looked like a little old man in there next to him. Neither of them did anything for two rounds and in round 3 AJ was putting him over and had him literally turning his back and running away and he still had him in there for another 6. He just doesn't exude that confidence he had before. And his reluctance to call out Fury... Deferring to Eddie Hearn to do it for him. He might be absolutely minted but I just think his popularity has nose dived among a lot of people.
I’m as centre right as they come, but people have taken this well out of context. AJ actually said “Every life matters” in this statement, and mainly wanted to stop kids, especially black kids, going off track by providing a place to go. The part about “support your own community” is a valid point. Muslims do it, hence they have prospered. Indians do it, again, they prosper. Black youth, especially Caribbean, have a different mindset, and it’s true it does seem mainly crime related as back in the day when our country was openly racist, the black community had no choice but crime, as it was what they were taught to gain power, respects, and survive. It’s a mindset that need changing, and starting on your doorstep is the logical thing to do. AJ said we need black coppers too. Hardly a BLM policy.
Re: Anthony Joshua ... Whats happening?
Well, the whole video is there and he said what he said. He said "every life matters" in the same way that somebody says "I'm not racist" before saying something racist. You're centre right? I'm pretty left wing but pragmatic about a lot of stuff so we'll say centre left, and I thought he was talking absolute cobblers in that video, especially with all the coronavirus references while leaning all over his mate and not even a mask anywhere near him. Does he suddenly start being likeable in the second half of the video because, like I said, I only got to the halfway point and gave up. So the second half 'contextualises' the first 6 minutes of ill thought out old guff and roadman grandstanding? I need to watch it until the end?SAPFO wrote: ↑14 Dec 2020, 09:02Cyclops wrote: ↑14 Dec 2020, 08:00He's been shown up in the past few years in a lot of ways, and even though he continues to appear in advertisements and stuff he fell off his pedestal the moment Ruiz beat him up and then he did what he had to do and fought on the back foot against the little fella in the rematch. The trouble is, if he 'had' to do that to beat Ruiz, a little pig, then he's not this Goliath that just walks through people any more.Spud wrote: ↑13 Dec 2020, 16:30 Does anyone else think Anthony Joshua is losing touch with not only the fans but his standing in the media is taking a dip too.
Last night was an example when he seemed reluctant to be interviewed and when he did
answer questions his answers were tinged with a touch of arrogance.
Whose fault is it ... Eddie for consistently kissing ar*e and not putting his foot down. Are his inner circle to blame?
I used to think AJ could do no wrong but I honestly believe he is turning into a PR disaster.
Am I on my own on this?
Since then Fury's really stolen his thunder: the 12th round in the Wilder fight and the rematch were all stone solid bits of boxing history. People will watch them again and again. AJ seemed to be ignoring the returning Fury and building Wilder as his main rival but not fighting him, arguing over huge money, and the in walks Fury and almost completely removes Wilder from the equation. Fury's much more natural and funny and has a much better story in his resurrection from 30 stone coke fiend, his brother's been in Love Island and his Dad's all over the place whenever it comes to a heavyweight fight. We might take the piss out of Dubois and Joyce for being quiet and awkward in front of the camera but people have been very bored recently: I bet a lot of people watched that fight which was much more exciting than Saturday and had people talking and debating for days after... People also seemed to find both of their natural awkwardness in front of the camera endearing.
There are also people who love Usyk, who think he's hilarious. Dereck Chisora, Dillian Whyte, mad old deluded yank heel Deontay Wilder, These people are characters. So much has happened this year, the only time AJ has surfaced is to appear maskless, lean all over a mate and deliver a speech somebody else wrote at a BLM rally. People really didn't like that and if you've never watched it, in my opinion he comes across awfully in it and I've only ever made it halfway through. Here it is:
and all you have to do is look at what people have said in the comments. Everybody thinks he's an idiot. He just seems stupid and when he does break character and stops reading the speech he goes back to talking like a gangster, saying he's "down to ride" but that OG's have told him that the gang life is over because there's CCTV everywhere, like if there wasn't it would be alright, and talks about his old council estate where "people knew not to fornicate with me anyway" he just comes across as an idiot. A lot of people I know that watched that now think he's a racist and I wonder how many fans he lost just in that video?
He looked tentative and gun shy against Pulev on Saturday, who looked like a little old man in there next to him. Neither of them did anything for two rounds and in round 3 AJ was putting him over and had him literally turning his back and running away and he still had him in there for another 6. He just doesn't exude that confidence he had before. And his reluctance to call out Fury... Deferring to Eddie Hearn to do it for him. He might be absolutely minted but I just think his popularity has nose dived among a lot of people.
I’m as centre right as they come, but people have taken this well out of context. AJ actually said “Every life matters” in this statement, and mainly wanted to stop kids, especially black kids, going off track by providing a place to go. The part about “support your own community” is a valid point. Muslims do it, hence they have prospered. Indians do it, again, they prosper. Black youth, especially Caribbean, have a different mindset, and it’s true it does seem mainly crime related as back in the day when our country was openly racist, the black community had no choice but crime, as it was what they were taught to gain power, respects, and survive. It’s a mindset that need changing, and starting on your doorstep is the logical thing to do. AJ said we need black coppers too. Hardly a BLM policy.
There's always the time AJ's phone 'got hacked' and he went off at Eddie Chambers for being a "superior Black man" and working with the Fury's? That got buried pretty quick.
Anyway, forget that video, or his mask of humbleness gradually slipping. I don't really care if he's racist or not. Mike Tyson was openly racist, wasn't he? Openly a horrible man. And he's absolutely loved now. AJ's not what people thought he was. He's not what he thought he was. Fury's in his head already if he can't even bring himself to mention his name because he was miffed that he didn't want to be ringside to call him out. Therefore I agree with the OP.
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Twinkle Toes
- Heavyweight

- Posts: 3342
- Joined: 22 Sep 2003, 08:38
Re: Anthony Joshua ... Whats happening?
I think Spud is right here, his interview after the fight wasn't the best, asking to be appreciated by the fans and avoiding answering questions in a direct manner - Generally being evasive, even a touch defensive. His pre-fight interviews where the same.
He is going to need to up his game when it comes to the war of words with Fury who will probably take his usual antics to another level.
Don't forget he was getting booed at one of whyte's fight's so the signs where there well before the blm 'gathering'
He is going to need to up his game when it comes to the war of words with Fury who will probably take his usual antics to another level.
Don't forget he was getting booed at one of whyte's fight's so the signs where there well before the blm 'gathering'
Re: Anthony Joshua ... Whats happening?
He doesn't have to up anything , the fight sells itself .Twinkle Toes wrote: ↑14 Dec 2020, 09:56 I think Spud is right here, his interview after the fight wasn't the best, asking to be appreciated by the fans and avoiding answering questions in a direct manner - Generally being evasive, even a touch defensive. His pre-fight interviews where the same.
He is going to need to up his game when it comes to the war of words with Fury who will probably take his usual antics to another level.
Don't forget he was getting booed at one of whyte's fight's so the signs where there well before the blm 'gathering'
Are people really that interested in interviews ?
I just take what someone does in the ring as a measure of a fighter myself and don't give 2 flying fvcks if they can entertain me otherwise .
Re: Anthony Joshua ... Whats happening?
I think Joe Joyce comes off well, I think Joshua is ruing being made/having made himself a "personality".
Re: Anthony Joshua ... Whats happening?
Nope you're not on your own, I've been saying it for ages (on a previous forum) that Joshua is acting a Johnny Big Bucks, full of himself etc. The people around him are yes men and hangers on, now he's got nutters from BLM advising him also.Spud wrote: ↑13 Dec 2020, 16:30 Does anyone else think Anthony Joshua is losing touch with not only the fans but his standing in the media is taking a dip too.
Last night was an example when he seemed reluctant to be interviewed and when he did
answer questions his answers were tinged with a touch of arrogance.
Whose fault is it ... Eddie for consistently kissing ar*e and not putting his foot down. Are his inner circle to blame?
I used to think AJ could do no wrong but I honestly believe he is turning into a PR disaster.
Am I on my own on this?
People thought the Ruiz defeat would humble him a bit but he's gone back to type after the rematch win, it seems he needs a good mullering from Fury to bring him back down to earth.