Does anyone have this info? Dazn offered a traditional ppv option and i cant find the buy rates
Thanks
Canelo vs Callum ppv buys
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Jeff_lacy_ko
- Super Featherweight
- Posts: 5711
- Joined: 06 Sep 2018, 14:15
Re: Canelo vs Callum ppv buys
Are you sure they offered a tradional ppv option?
I thought the only options were buy the one month or one year subscription.
I thought the only options were buy the one month or one year subscription.
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Onetimeonly
- Super Featherweight
- Posts: 11584
- Joined: 16 Oct 2018, 06:28
Re: Canelo vs Callum ppv buys
Onetimeonly wrote: ↑17 Jan 2021, 22:56It was offered through cable providers too. Much more expensive.
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Enlightened-One
- Super Lightweight
- Posts: 14618
- Joined: 19 Jul 2016, 05:12
Re: Canelo vs Callum ppv buys
Apparently the $69.99 PPV price for the Canelo-Smith bout included a gift code for a four-month DAZN subscription.
I guess the alternatives for new subscribers, were to either pay for a one-month subscription for $19.99 or an upfront payment covering the entire year at $99.99.
I feel that the multitude of options provided by DAZN to watch this bout, renders the PPV buy-rate figure itself irrelevant, since it’s impossible to draw a comparison to other boxing events.
This is because there's going to be a certain amount of cannibalisation of the PPV figure, either due to the Tyson-Jones exhibition that took place around the same date or people preferring to subscribe to DAZN rather than paying the one-off $69.99 pay-per-view price.
You’ve also got the unmeasurable customer retention figure, representing those that may have terminated their existing subscription to DAZN during December, had the Canelo-Smith bout not happened. So these people obviously paid an extra $19.99 for a one-month extension.
I guess the alternatives for new subscribers, were to either pay for a one-month subscription for $19.99 or an upfront payment covering the entire year at $99.99.
I feel that the multitude of options provided by DAZN to watch this bout, renders the PPV buy-rate figure itself irrelevant, since it’s impossible to draw a comparison to other boxing events.
This is because there's going to be a certain amount of cannibalisation of the PPV figure, either due to the Tyson-Jones exhibition that took place around the same date or people preferring to subscribe to DAZN rather than paying the one-off $69.99 pay-per-view price.
You’ve also got the unmeasurable customer retention figure, representing those that may have terminated their existing subscription to DAZN during December, had the Canelo-Smith bout not happened. So these people obviously paid an extra $19.99 for a one-month extension.
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Onetimeonly
- Super Featherweight
- Posts: 11584
- Joined: 16 Oct 2018, 06:28
Re: Canelo vs Callum ppv buys
Garcia/Campbell was offered too. Not sure how much.