Sky Sports Boxing new UK era begins on August 28 at Wembley
The latest Board of Control orders suggest that the first UK show under the new Sky Sports Boxing set-up will take place next month at Wembley
In amongst the latest British Boxing Board of Control circular, nestled among the various championship contests, both ordered and confirmed, is what appears to be a strong indication of the first UK show to be broadcast under the new Sky Sports Boxing set-up.
Ben Shalom, the UK promoter with whom Sky Sports are working, has negotiated the rights to stage Jamal Ledoux vs Germaine Brown, a final eliminator for the English super-middleweight title. Shalom has told the Board he will place the contest on a show at Wembley Arena on August 28. It is hard to envisage this being the main event of a TV show, particularly the first of Sky Sports’ new era and at such a large and celebrated venue, so presumably further announcements should be imminent.
Shalom and his BOXXER team have added former Matchroom Head of Boxing John Wischhusen to the team as they bid to reinvigorate the Sky output following the recent end of their lengthy partnership with Eddie Hearn. If the August 28 date stands firm, it may well put them into an immediate competition with rival BT Sport who have a big allegedly show from Birmingham set for that evening.