First of all your post is an excellent one.Deserter wrote: ↑26 Oct 2022, 09:29The radio silence to date is because Hearn and co have had to plan how to diffuse this. I suspect there will have been 3 tracks to this:Ruthless-RKO wrote: ↑26 Oct 2022, 09:05 What’s actually going on now in the background?
What is everyone even doing?
Scientific - turning over every stone to undermine the positive test... you're seeing this already with talk about 'traces' and about other tests being negative. Aim will be to make the positive look like an outlier and less significant than it first seemed.
Legal - Will argue due process hasn't been followed etc in a bid to muddy the waters further and cast Benn as the victim rather than the perpetrator.
Emotional - "not the type to do this...', 'not treated fairly', 'sacrifices he's made' etc, etc. Again, it's about casting Benn as the innocent victim in all of this.
Takes time to build the PR narrative around these 3 pillars, but rest assured that's what will have been going on behind the scenes over the past few weeks. now it's time for attack as the best form of defence, hence Hearn starting to engage publicly again, he'll have been briefed on what to say and how to say it... and he'll stick to the script.
Sadly we already know the playbook, Canelo's positive being a perfect example of this.
Now lets say fighter A & fighter B fail a test. As a promotional team you use exactly the same process as above for both fighters Irrespective of the individual cases?
As soon as an adverse finding comes in the process starts.
Are you saying as CEO of Spud Promotions you don’t give a **** whether fighter a or b are guilty you are going to use the same process?
So, to ask the obvious you are more concerned about the repercussions and reputation of Spud Promotions than individual fighters?