DAZN to increase US price to $24.99 p/m

[Ruthless-RKO]

[Ruthless-RKO]

[tiny_acres]

Not buying it. I'll find an illegal stream

[SendoTakeshi]

It was already like 30 bucks here.
They should do a subscription for fights Fans, with Boxing and MMA.

[tiny_acres]

It was already like 30 bucks here.
They should do a subscription for fights Fans, with Boxing and MMA.

Boxing is all I had it for. I will not pay more for maybe 1 card a month that I want to watch.

[Ruthless-RKO]

DAZN raises subscription price

DAZN has announced that effective March 23, the monthly subscription price in the USA will be $24.99 a month or $224.99 a year. There is also an option to lock in $19.99 a month with a twelve month contract.

When the service started, it was $9.99 a month. Then the price was upped to $19.99 a month or $99 a year.

DAZN stated that the new pricing is “reflective of the steady increase in live sports and original content.”

The streaming service assures that long-term partnerships with Golden Boy and Matchroom mean that subscribers will get a boxing schedule of at least 50 top-tier fight nights annually as well as discounted PPV events and nonstop access to a multitude of other sporting events such as celebrity crossover boxing, MMA, women’s soccer, darts, pool and more.

[Ruthless-RKO]

[Perseus]

2022 DAZN yearly subscription was $100.
It went up to $150 this year, announced in August of 2022.
For now the yearly subscription for 2024 will be $225.
DAZN has implemented TWO large increases in 7 months and has added exactly ZERO interesting content to justify cost increase.
I am paid up for this year but will be canceling the auto renew on my account.

[Ruthless-RKO]

DAZN's Markowski Does Not View Price Hikes as Risk: "This is a Calculated Decision"

DAZN’S significant 2023 price hike was not a risk, according to Joe Markowski, who has also opened the door for more promoters to get their boxers on the platform.

Markowski, DAZN’s executive vice president, has overseen a startling rise on subscription fees on both sides of the Atlantic, with American customers hit particularly hard in the pocket as the annual fee rose from $99 per year to $224.99.

In the UK, the monthly subscription cost rose from £7.99 to £19.99, although customers willing to pay for a year upfront received an annual price of £99.99.

The news was met by a degree of criticism across social media but Markowski, who has become the corporate face of the platform since its pre-pandemic move into boxing, insists this was a solid tactical move.

“I don’t think it was a risk,” said Markowski, suited and booted in a west London hotel.

“We run a global business and we are leaning on a lot of data and a lot of experience from a lot of global markets.

“I’ve led a couple of price rises in the US and they’ve been successful and have made business sense for us.

“We acknowledged of course that there would be criticism like there always is. But this is a calculated decision based on data and a lot of strategic planning. We are confident with it.”

Markowski added: “I think Canelo’s next fight will absolutely be a subscription fight in the UK. We don’t know who or if AJ is going to fight in the summer. He has a pretty difficult fight on April he has to get through. We will make a case-by-case assessment of which fights justify pay-per-view status and which don’t.

“But I’ve said before, when we launched pay-per-view, that we wouldn’t use it every second week like some of our competitors do in the US in particular and I think we’re standing by that promise. We are putting an AJ fight on subscription and it’s the first non-per-per-view fight in the UK for eight years. We are going to use it sparingly and only when it makes sense.”

Markowski also reiterated his desire for DAZN to be the platform where all boxing promoters can showcase their fighters, in an era which has been dominated by exclusive broadcast deals.

For example, Davis-Garcia represents an agreement between PBC (Davis) and Golden Boy (Garcia). In the UK, meanwhile, although Eddie Hearn and Matchroom are most associated with DAZN, Markowski is adamant they are open to business with anyone.

“There is no resistance from Eddie on that,” Markowski adds. “And with all due respect to Eddie he doesn’t have a voice on that - it’s our business and not his.

“It’s another misconception that Eddie runs DAZN but Eddie is a supplier of content to DAZN, a very good one, but he doesn’t sit and make strategy decisions for DAZN Group.

“If you look at our global investment in boxing, there aren’t many promoters we don’t work with in some capacity. I’m very keen to keep building relationships with different promoters in the UK and around the world.

“We are not exclusively tied to Matchroom and we want to work with the community of promoters generally and we want to make sure fights can happen and we get out of our own way when it comes to matchmaking, which is a problem in boxing generally. We recognize that exclusive relationships between networks or digital broadcasters and promoters can sometimes hamper that.

“I’m doing everything I can to navigate around that and develop relationships with promoters of all kinds. A bit like we have done for the last three or four years, I’m confident that on average, week-on-week there will be a show on DAZN, that’s 50+ events a year.

“I want the DAZN boxing schedule to be as full and high value as possible. In a way that DAZN was not doing three or four years ago, I’m going out of my way proactively, in the US and UK, to speak with everyone, the whole community.

“We want to build bridges not walls between DAZN and the rest of the community and I think, for a number of reasons, there were walls put up. People didn’t think that DAZN were open for business with other promoters, but that is not the case now.”

[gilgamesh]

I already wasn't subscribed and will continue not to be. I don't do streaming services. Never will.

If Streaming becomes the only avenue left available. I will have my Classic Fight films, and my Boxing books, and will continue to follow sports in real time that make themselves available for me to watch.

If DAZN got you all Boxing that'd be one thing. But you also need ESPN Plus. And BLK Prime, and PBC Online or whatever the f*ck.

It's a joke. I'll never support Boxing under this Business model.

[giacomino]

I already wasn't subscribed and will continue not to be. I don't do streaming services. Never will.

If Streaming becomes the only avenue left available. I will have my Classic Fight films, and my Boxing books, and will continue to follow sports in real time that make themselves available for me to watch.

If DAZN got you all Boxing that'd be one thing. But you also need ESPN Plus. And BLK Prime, and PBC Online or whatever the f*ck.

It's a joke. I'll never support Boxing under this Business model.

Soccer is the same in the US. ESPN+ gives you Spanish and German Leagues (I subscribe). Paramount Plus gives you the Italian League and Champions League (I subscribe). Peacock gives you English League, with a few matches each weekend on a "free" channel. BeIn gives you French League and some South American leagues, Apple TV gives you MLS. (I subscribe). It's nuts

[Jeff_lacy_ko]

Dazn business model was only going to work if they had a subscription goal of 200k and put on true boxing fan fights that were inexpensive (super flyweights, cw, etc)

Their goal was 2mm subscribers in the US which is absurd and they tried getting there by paying a lot of money to jessie vargas.

Its a failure.

[margaret thatcher]

ah yes, the $10m super fight between jesse vargas and mikey garcia

[chucktaylor]

They say it's because so much more content is being provided, adding insult to injury. What an outrageous claim! I hope we are not footing the bill for snooker and darts!

[Ruthless-RKO]

ah yes, the $10m super fight between jesse vargas and mikey garcia

You’d be stupid not to go with DAZN when they were throwing money.

I bet Andrade was on some dirty contract too.

Jermall missed out on that career high $7m DAZN cash!

[Jeff_lacy_ko]

Paying ggg 20mm to fight steve rolls is an all timer. The only fighelter that increased revenue was canelo and they even started putting him on ppv!

[Sweet Dick Willie]

In Finland it was $2.00 for two years and now it's $9.99 or something like that. 400 per cent increase yo... and I'm one happy customer

[Evander]

Dazn update.
Talking about right now.
Best thing they have is the Champions League and NFL.
Scattering of others sports as well.
Boxing
We knew PPV was coming.
Prices for me, ridiculous.
I have paid mid to high three figures for boxing tickets, so why aren't I buying this.
I'm a perfect example of why it doesn't work.
If I have to wait some time to watch the bout later I'll do so.
Dazn when it started was great.
Champions League is their big strength.
They should pick it up on boxing and help promote it like they use to.