DAZN lost $877 million in 2024

[Ruthless-RKO]

. Much as I don’t particularly like Sky either, you can’t argue against their ability to heavily and promote across all their different channels, and there’s hardly a pub in the land which doesn’t have Sky Sports News rolling.

I remember they showed 15 minutes of the AJ-Klit presser live on Sky News.

Bloody Sky News. Never mind Sky sports news.

[Controversial]

What’s the deal with DAZN now, once you pay to subscribe what fights are free and which ones are PPV?

[Ruthless-RKO]

They’re still saying they doing the super subscription thing so you can get all PPV’s at a cost.

[Frostieballs]

It’s a bit different when the company is a universal household name, re-investing its huge profits to expand further across the world. Not so much when it’s a barely recognised niche streaming service.

None of those companies had huge profits to reinvest for a good few years and started out as unheard of brands.

Is DAZN niche? Is there a sports fan (the target market) that hasn’t heard of them? Also think they are bigger in much larger territories.

I’m not saying they are going to succeed. I have no idea what their business model is or how deep their pockets are.

All I’m saying is the that fact that they are losing a bundle of cash isn’t necessarily an indicator that they are failing.

Yes, loads. Most people I tell which channel the boxing is on haven't got a clue what it is.

I’m not buying that most causal sports fans haven’t heard of Dazn!

They might not know what channel fights are on half the time, but then neither do I! They show other sports as well.

Of course they aren’t the juggernaut Sky is in the UK. But if they have deep enough pockets to get some serious football rights that will change.

[Controversial]

They’re still saying they doing the super subscription thing so you can get all PPV’s at a cost.

So that super sub hasn't started yet?

[Ruthless-RKO]

They’re still saying they doing the super subscription thing so you can get all PPV’s at a cost.

So that super sub hasn't started yet?

No. Was supposed to be by the Nov 22 card.

[Frostieballs]

The only way DAZN can make money is drive down wage bill and put subscriptions up, I doubt they can grow the subscriber base much more now

That’s almost certainly not going to happen.

Wages/Operating Costs or fight purses (as others have stated here) are not the issue.

The cost of Broadcast rights are. Their NFL deal, for the UK alone is $1 billion.

They are operating in a world where these seemingly large losses aren’t actually that large.

The Premier League rights deal in the UK is £6.7 billion for four years. The last NFL rights deal in the US was $110 billion over ten years.

DAZN’s costs will go up, significantly, as they attempt to negotiate a share of these rights in the next round of talks.

More broadcast rights and more subscribers, potentially driving others out of the market, is the only way they succeed.

A few other interesting notes:-

- DAZN predicts profitability from 2026

- DAZN isn’t just about UK (or even global) boxing, even if that is our focus on BoxRec. The most watched sport on their platform is football

- Turki ‘only’ put in $1 billion. He is not the saviour/backer of DAZN. He only did that in rerun for them paying the same amount for the Club World Cup rights. Quid pro quo.

Blavatnik has put in at least five times that amount. And he has plenty more behind him.

DAZN only dies if Blavatnik decides to withdraw his support.

[tony1234]

The only way DAZN can make money is drive down wage bill and put subscriptions up, I doubt they can grow the subscriber base much more now

That’s almost certainly not going to happen.

Wages/Operating Costs or fight purses (as others have stated here) are not the issue.

The cost of Broadcast rights are. Their NFL deal, for the UK alone is $1 billion.

They are operating in a world where these seemingly large losses aren’t actually that large.

The Premier League rights deal in the UK is £6.7 billion for four years. The last NFL rights deal in the US was $110 billion over ten years.

DAZN’s costs will go up, significantly, as they attempt to negotiate a share of these rights in the next round of talks.

More broadcast rights and more subscribers, potentially driving others out of the market, is the only way they succeed.

A few other interesting notes:-

- DAZN predicts profitability from 2026

- DAZN isn’t just about UK (or even global) boxing, even if that is our focus on BoxRec. The most watched sport on their platform is football

- Turki ‘only’ put in $1 billion. He is not the saviour/backer of DAZN. He only did that in rerun for them paying the same amount for the Club World Cup rights. Quid pro quo.

Blavatnik has put in at least five times that amount. And he has plenty more behind him.

DAZN only dies if Blavatnik decides to withdraw his support.

The next PL deal is locked in for a few years and that saw off Amazon. It all depends on the likes of Blavatnik flogging a dead horse and how long he wants to chuck money at it.

Be interesting to see if they turn a profit of even a dollar in 2026, my money would be against that

[londonwar]

maybe a merger with the jimmy carr riyadh comedy festival?

[tony1234]

maybe a merger with the jimmy carr riyadh comedy festival?

Could get Itaumas next opponent there

[Frostieballs]

The only way DAZN can make money is drive down wage bill and put subscriptions up, I doubt they can grow the subscriber base much more now

That’s almost certainly not going to happen.

Wages/Operating Costs or fight purses (as others have stated here) are not the issue.

The cost of Broadcast rights are. Their NFL deal, for the UK alone is $1 billion.

They are operating in a world where these seemingly large losses aren’t actually that large.

The Premier League rights deal in the UK is £6.7 billion for four years. The last NFL rights deal in the US was $110 billion over ten years.

DAZN’s costs will go up, significantly, as they attempt to negotiate a share of these rights in the next round of talks.

More broadcast rights and more subscribers, potentially driving others out of the market, is the only way they succeed.

A few other interesting notes:-

- DAZN predicts profitability from 2026

- DAZN isn’t just about UK (or even global) boxing, even if that is our focus on BoxRec. The most watched sport on their platform is football

- Turki ‘only’ put in $1 billion. He is not the saviour/backer of DAZN. He only did that in rerun for them paying the same amount for the Club World Cup rights. Quid pro quo.

Blavatnik has put in at least five times that amount. And he has plenty more behind him.

DAZN only dies if Blavatnik decides to withdraw his support.

The next PL deal is locked in for a few years and that saw off Amazon. It all depends on the likes of Blavatnik flogging a dead horse and how long he wants to chuck money at it.

Be interesting to see if they turn a profit of even a dollar in 2026, my money would be against that

I think you’re right. 2026 seems ambitious. But once it does turn a profit, or get near, it won’t be a dead horse!

[tony1234]

They’re still saying they doing the super subscription thing so you can get all PPV’s at a cost.

So that super sub hasn't started yet?

No. Was supposed to be by the Nov 22 card.

That seems to have gone quiet with no details on how much it is etc. Might work against them as they're saying you have to pay loads more for the decent fights why bother with the standard subscription ?

[Ruthless-RKO]

So that super sub hasn't started yet?

No. Was supposed to be by the Nov 22 card.

That seems to have gone quiet with no details on how much it is etc. Might work against them as they're saying you have to pay loads more for the decent fights why bother with the standard subscription ?

Unless you have to have a standard subscription in order to get the special one.. hahahahah

Let’s say it’s another £10 on top of the regular sub.

But then Matchroom and Queensberry’s PPV’s will be seperate as well.

[Ruthless-RKO]

[Boxerbeetle]

Imagine getting taken to court for non-payment of DAZN ffs

[Miguello]

Hardly surprising..

Boxing attracts some of the poorest in society both in terms of participation but also viewership. A lot of work is needed to make boxing popular amongst other audiences or grow boxing substantially in other countries and they have failed to do this.

And then you have the 'talent' problem. Fewer people are committed to boxing because they don't want to get punched in the face in this day and age. Some high calibre boxers themselves are getting smarter and no longer willing to be in a dog fight for too long. They will work with their promoter to take low risk fights and then retire after the big pay day fight. Look at Gervonta, Andre Ward, etc not looking to stick around.

DAZN burst into the scene during the 2017 AJ era where boxing was on a high, they thought they could capitalise and they bet big on AJ. Then AJ lost and had a hard falling from grace. They haven't been able to really do much since so I'm not surprised they are unprofitable.

[Ruthless-RKO]

Hardly surprising..

Boxing attracts some of the poorest in society both in terms of participation but also viewership. A lot of work is needed to make boxing popular amongst other audiences or grow boxing substantially in other countries and they have failed to do this.

And then you have the 'talent' problem. Fewer people are committed to boxing because they don't want to get punched in the face in this day and age. Some high calibre boxers themselves are getting smarter and no longer willing to be in a dog fight for too long. They will work with their promoter to take low risk fights and then retire after the big pay day fight. Look at Gervonta, Andre Ward, etc not looking to stick around.

DAZN burst into the scene during the 2017 AJ era where boxing was on a high, they thought they could capitalise and they bet big on AJ. Then AJ lost and had a hard falling from grace. They haven't been able to really do much since so I'm not surprised they are unprofitable.

AJ didn’t even fight on DAZN in the UK until after he lost both Usyk fights ..

He had his own contract with Sky. So he continued on Sky even though Matchroom had moved to DAZN in UK.

But they gave in immediately. Within a year. Price was doubled and ppv’s became a thing.

[Frostieballs]

Hardly surprising..

Boxing attracts some of the poorest in society both in terms of participation but also viewership. A lot of work is needed to make boxing popular amongst other audiences or grow boxing substantially in other countries and they have failed to do this.

And then you have the 'talent' problem. Fewer people are committed to boxing because they don't want to get punched in the face in this day and age. Some high calibre boxers themselves are getting smarter and no longer willing to be in a dog fight for too long. They will work with their promoter to take low risk fights and then retire after the big pay day fight. Look at Gervonta, Andre Ward, etc not looking to stick around.

DAZN burst into the scene during the 2017 AJ era where boxing was on a high, they thought they could capitalise and they bet big on AJ. Then AJ lost and had a hard falling from grace. They haven't been able to really do much since so I'm not surprised they are unprofitable.

Their focus isn’t just boxing. It’s not even their biggest sport.

Profitability is predicted by 2026. Seems ambitious, but it’s way too early to say it’s a failure.

[gilgamesh]

How could it possibly ever be profitable after losing almost 1 Billion.

If they make a profit of 100 million dollars. They're still deep the hole.

[KiwiRider]

maybe a merger with the jimmy carr riyadh comedy festival?

Could get Itaumas next opponent there

Ohhh burn

[Frostieballs]

How could it possibly ever be profitable after losing almost 1 Billion.

If they make a profit of 100 million dollars. They're still deep the hole.

100 million is peanuts in their industry.

They are looking 5-10 years down the line at mega profits.

Blavatnik has invested 7 million USD so far, so they definitely aren’t thinking small.

[Boxerbeetle]

Their desperation to put nearly every decent card on PPV suggests their actual subscriber count is tiny. Shame they refuse to publish their real numbers.

[Ruthless-RKO]

How could it possibly ever be profitable after losing almost 1 Billion.

If they make a profit of 100 million dollars. They're still deep the hole.

Blavatnik has invested 7 million USD so far, so they definitely aren’t thinking small.

7 billion?

[joshj909]

How could it possibly ever be profitable after losing almost 1 Billion.

If they make a profit of 100 million dollars. They're still deep the hole.

Blavatnik has invested 7 million USD so far, so they definitely aren’t thinking small.

7 billion?

Some reports suggest Balavtnik has written off $10bn from DAZN losses. He's "only" worth $30bn.

https://www.sportcal.com/financial/dazn ... &cf-closed

[Frostieballs]

How could it possibly ever be profitable after losing almost 1 Billion.

If they make a profit of 100 million dollars. They're still deep the hole.

Blavatnik has invested 7 million USD so far, so they definitely aren’t thinking small.

7 billion?

Sorry yeah - billion!