Boxxer to announce PPV Platform

[Ruthless-RKO]

Boxxer to announce new PPV platform as their 2026 line up takes shape

Ben Shalom has revealed that Boxxer are set to announce a new broadcast deal that will air pay-per-view fights. In June, the UK promotional outfit parted ways with Sky Sports, with the broadcaster choosing not to renew after their four year deal expired.

In August, Shalom’s Boxxer moved over to the BBC, a terrestrial service reaching every home in the UK. The viewing potential for Shalom’s fights, therefore, is vast but with no payment required to view, the budget for bigger bouts that Sky Sports provided is just not there. The BBC is not for profit and unable to charge a fee for any events, leaving Boxxer unable to generate enough money for the big matchups. Shalom has found a solution to the problem.

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“Our deal with BBC is consistent and we're going to be putting up, building big fights on there, but we have a pay-per-view model that we'll be announcing next week. It's not going to sit on the BBC," Shalom told BS and other reporters.

“Our fights on the BBC, obviously I know people complain about the TV licence [in the UK], but it's as free as you can get. Pay-per-view is always going to have to exist because the fighters need that dream. Like weddings, you dream of changing your life through boxing. I know it's unfortunate for fans, but otherwise maybe you're not getting the fighters willing to put their lives on the line and go to the top level. That's the reality of the sport.”

Shalom also confirmed that the platform would be non-subscription based, only charging for pay-per-view.

When Shalom first announced his deal with BBC back in June, it was rumoured to only include four events per-year on the platform. Boxxer has already completed two shows on the BBC, Frazer Clarke-Jeamie Tshikeva in November and Callum Simpson-Troy Williamson in December, with Adam Azim-Gustavo Lemos also booked in to take place on January 31. With three out of the four already on the books, it would lead one to believe that more is on the way.

“Yeah well we have dates on March 7, April 4, May 2,” Shalom said. “So we're already well into that and we can't, I'm not going to go into details and let others speculate, but we're on course for pretty consistent shows.”

So how happy is the BBC with Boxxer’s work so far? The two main events haven’t gone the way Shalom would have hoped, with both Clarke and Simpson suffering defeats, but the fights have been competitive, and, perhaps most importantly, entertaining.

“They can't believe that we're able to put on the level of fights that we're on the BBC,” said Shalom. “The reality is they don't have the budget of the other broadcasters so we've managed to put in a model that works. The sponsors are paying extremely well for the eyeballs that they're getting and it's fantastic for British boxing. So long may it continue, because we need it. I think the sport needs it. Look at what's going on in the US, like that's a danger that can happen. So really we need to support the move of a national broadcaster getting into boxing and being excited about boxing because that's what's going to keep boxing healthy in this country.

“So yeah, it's amazing that we're able to do it, their support has been really good, it's only going to get bigger. It's a bit like an oil tanker, it takes a long time for them to get into gear because it's a huge, huge platform and it's a huge organisation, but we're already seeing the effects and it will snowball and snowball and snowball, and I believe will become the most powerful platform in British boxing to build stars, I really do.”

[Ruthless-RKO]

So unless it’s a brand new platform.

What are existing ones that just offer PPV?

We got PPV.com and TrillerTV..

Any others?

TNT PPV still a thing?

Maybe just for the PPV’s

[Ruthless-RKO]

“Yeah well we have dates on March 7, April 4, May 2,” Shalom said.

So they Jan 31 and then these 3 dates.

So after May, there’s no BBC shows?

They gonna give us PPV worthy cards?

[Boxerbeetle]

Another random PPV platform is exactly what boxing needs, and Boxxer have a hugely popular stable. This will be a resounding success.

[handsofstone]

Another random PPV platform is exactly what boxing needs, and Boxxer have a hugely popular stable. This will be a resounding success.

[smiling assassin]

Boxing fans are treated the worst out of any other sports when it comes to PPV. I don’t know any other sport that serves up dross and asks you to pay extra for the privilege

[CaptainSpacerod]

Ludicrous announcement from a ludicrous promoter

[KiwiRider]

Another random PPV platform is exactly what boxing needs, and Boxxer have a hugely popular stable. This will be a resounding success.

Given Boxxer's stable, we will be treated to at least one woman's bout per PPV, maybe even two

[johnmanchester]

Code: Select all

With PPV platform secured, one of the two major building blocks of massive success is in place. Halfway there!

The other building block is "large amounts of ppv buyers"...

Oh, we're half way there
Oh-oh, livin' on a prayer
Take my hand, we'll make it, I swear
Oh-oh, livin' on a prayer

[media] [/media]

[moogie101]

So as everyone else is moving away from ppv this is their great strategy? Lol

Haven't got the names to be worrying about ppv and I can't imagine the bbc would be happy about being used to build up fighters, only to not be involved in showing their big fights.

[Ruthless-RKO]

So as everyone else is moving away from ppv this is their great strategy? Lol

Haven't got the names to be worrying about ppv and I can't imagine the bbc would be happy about being used to build up fighters, only to not be involved in showing their big fights.

BBC can’t complain. They don’t have the money and I don’t think they really care too much either.

[MPW]

Boxing fans are treated the worst out of any other sports when it comes to PPV. I don’t know any other sport that serves up dross and asks you to pay extra for the privilege

Not as bad as with boxing, but in the US the NFL - which serves up plenty of seemingly rigged games - now puts some of its contests on several different streaming services. If you don't subscribe to the service, you don't get the game.

[keithmoonhangover]

Ludicrous announcement from a ludicrous promoter

[Spud MK2]

oh dear …

[Spud MK2]

So as everyone else is moving away from ppv this is their great strategy? Lol

Haven't got the names to be worrying about ppv and I can't imagine the bbc would be happy about being used to build up fighters, only to not be involved in showing their big fights.

BBC can’t complain. They don’t have the money and I don’t think they really care too much either.

DAZN???

[joshj909]

So as everyone else is moving away from ppv this is their great strategy? Lol

Haven't got the names to be worrying about ppv and I can't imagine the bbc would be happy about being used to build up fighters, only to not be involved in showing their big fights.

BBC can’t complain. They don’t have the money and I don’t think they really care too much either.

The problem is that now the "big fights" that Boxxer have to offer won't be on BBC. Clarke Vs TKV would be on a PPV undercard rather than headlining a BBC show as it makes them more money. The fans lose.

[Ruthless-RKO]

So as everyone else is moving away from ppv this is their great strategy? Lol

Haven't got the names to be worrying about ppv and I can't imagine the bbc would be happy about being used to build up fighters, only to not be involved in showing their big fights.

BBC can’t complain. They don’t have the money and I don’t think they really care too much either.

The problem is that now the "big fights" that Boxxer have to offer won't be on BBC. Clarke Vs TKV would be on a PPV undercard rather than headlining a BBC show as it makes them more money. The fans lose.

How many ppv’s can they serve up on a year though. Not gonna be worth is.

Can see it now. 3 men fights and 5 female fights on PPV.

If they’re clever they’ll put the odd big fight on BBC.

[KiwiRider]

There isn't a single member of the Boxxer stable that is PPV. Apart from maybe Eubank Jr, who should be retiring, and calling him PPV is really pushing it.
Who from this list would you pay to see?
Lauren Price, Chris Billam-Smith, Adam Azim, Caroline Dubois, Francesca Hennessy, Frazer Clarke, and Ben Whittaker

[Ruthless-RKO]

There isn't a single member of the Boxxer stable that is PPV. Apart from maybe Eubank Jr, who should be retiring, and calling him PPV is really pushing it.
Who from this list would you pay to see?
Lauren Price, Chris Billam-Smith, Adam Azim, Caroline Dubois, Francesca Hennessy, Frazer Clarke, and Ben Whittaker

Ya’ll musta forgot!

He’s edddie’s boy now.

[joshj909]

There isn't a single member of the Boxxer stable that is PPV. Apart from maybe Eubank Jr, who should be retiring, and calling him PPV is really pushing it.
Who from this list would you pay to see?
Lauren Price, Chris Billam-Smith, Adam Azim, Caroline Dubois, Francesca Hennessy, Frazer Clarke, and Ben Whittaker

CBS Vs Opetaia, Clarke Vs Joyce and Azim Vs one of the big American names are probably the biggest fights out there for Boxxer and I don't think they're PPV headliners in the UK where Boxxer would be promoting the fight.

[rd350lc]

This has to be a wind up?

[SeanBrennan]

There isn't a single member of the Boxxer stable that is PPV. Apart from maybe Eubank Jr, who should be retiring, and calling him PPV is really pushing it.
Who from this list would you pay to see?
Lauren Price, Chris Billam-Smith, Adam Azim, Caroline Dubois, Francesca Hennessy, Frazer Clarke, and Ben Whittaker

Dubois has gone too

And Price is staying with Sky iirc

[maverick23]

Ben’s been talking very positively about it.

Surely just having a channel solely for PPVs won’t work? If so, it wouldn’t surprise me if it were Amazon Prime.

I wonder if it’s a paid tv deal as well then I wonder if TNT are getting back involved.

[KiwiRider]

There isn't a single member of the Boxxer stable that is PPV. Apart from maybe Eubank Jr, who should be retiring, and calling him PPV is really pushing it.
Who from this list would you pay to see?
Lauren Price, Chris Billam-Smith, Adam Azim, Caroline Dubois, Francesca Hennessy, Frazer Clarke, and Ben Whittaker

Ya’ll musta forgot!

He’s edddie’s boy now.

It's now minus C Dubois. I'm out of date with Boxxer as it's worse than I first thought.

I actually thought they might fold after the Sky deal. I hope it goes alright for the remaining fighters, I'm sure there are a lot of things to overcome going from a proven high viewership platform to some internet streaming setup. Then charging for it.

[a force]

So as everyone else is moving away from ppv this is their great strategy? Lol

Haven't got the names to be worrying about ppv and I can't imagine the bbc would be happy about being used to build up fighters, only to not be involved in showing their big fights.

Who’s moving away from PPV?