TV Coverage of O2 Arena card?
TV Coverage of O2 Arena card?
Is the forthcoming bill from the O2 Arena going to be broadcast live on Terrestrial TV?
Given the depth of quality in the card and the eagerness of the public to see Amir Khan tested in a title fight, it would be an utter tragedy if we didn't get to see it because of the usual political back-fighting and money grabbing that mars the sport.
This card should be live on Terrestrial and it should be sorted out as soon as possible to get some promos in. There is a risk that the night will pass by most casual fans. Another case of boxing shooting itself in the foot.
Given the depth of quality in the card and the eagerness of the public to see Amir Khan tested in a title fight, it would be an utter tragedy if we didn't get to see it because of the usual political back-fighting and money grabbing that mars the sport.
This card should be live on Terrestrial and it should be sorted out as soon as possible to get some promos in. There is a risk that the night will pass by most casual fans. Another case of boxing shooting itself in the foot.
But surely if FW wants to generate maximum publicity and therefore maximum viewing figures, and ultimately maximise $$$$, this needs to be sorted now. Less than 2 weeks til the night and away from boxing sites on the web, there is no promotion.
Announcing a couple of days before that the fights are going to be on ITV/c5/wherever isn't the best way to go about things. Surely someone in a position of control has learnt something from the Oscar v PBF fight - Huge publicity, "Reality" Series, bad mouthing, etc in the build up to what most boxing fans expected was going to be a dull fight generated record PPV buys (yes I know that ODH is a cash cow and having the p4p No 1 is going to help - but HBO et al made SURE everyone knew the fight was on).
Announcing a couple of days before that the fights are going to be on ITV/c5/wherever isn't the best way to go about things. Surely someone in a position of control has learnt something from the Oscar v PBF fight - Huge publicity, "Reality" Series, bad mouthing, etc in the build up to what most boxing fans expected was going to be a dull fight generated record PPV buys (yes I know that ODH is a cash cow and having the p4p No 1 is going to help - but HBO et al made SURE everyone knew the fight was on).
The question was is it going to be broadcast. I'd imagine yes.
As for the advertising etc... I believe Mr Warren is currently negotiating terms with ITV so until the deal is done they cant / wont advertise.
Also, as its on terrestrial TV viewing figures wont maximise Franks profit.
And as for the late advertising, im sure if Frank drops it in his NOTW column word of mouth will spread. Couplethat with a couple of welll placed adverts on ITV and he's laughing.
BC might be able to explain further.
As for the advertising etc... I believe Mr Warren is currently negotiating terms with ITV so until the deal is done they cant / wont advertise.
Also, as its on terrestrial TV viewing figures wont maximise Franks profit.
And as for the late advertising, im sure if Frank drops it in his NOTW column word of mouth will spread. Couplethat with a couple of welll placed adverts on ITV and he's laughing.
BC might be able to explain further.
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oliverfennell
- Heavyweight

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TerribleTerry
- Heavyweight

- Posts: 5272
- Joined: 29 Aug 2003, 12:30
Thats God for that.oliverfennell wrote:He no longer writes for NOTW. His latest column was his last one.Wales wrote:im sure if Frank drops it in his NOTW column word of mouth will spread.
His thinly veiled hate-filled, and jealousy-fuelled, rhetorics used to sicken me.
It was a soapbox, no more, no less.
If UFC had a card of that quality on in London you wouldnt be able to move for billboards, in cities as far apart as Birmingham and Manchester
Have SN learned nothing from the recent UFC 'invasion'??
I don't doubt for one second that the fights will be broadcast.Wales wrote:The question was is it going to be broadcast. I'd imagine yes.
As for the advertising etc... I believe Mr Warren is currently negotiating terms with ITV so until the deal is done they cant / wont advertise.
Also, as its on terrestrial TV viewing figures wont maximise Franks profit.
And as for the late advertising, im sure if Frank drops it in his NOTW column word of mouth will spread. Couplethat with a couple of welll placed adverts on ITV and he's laughing.
BC might be able to explain further.
As for maximising profit, surely it would be more beneficial, in the long term, for this card to have as many people knowing about it and therefore watching it as possible. Especially on the back of the publicity generated by Hattons win. High ratings for this card will boost advertising revenue for subsequent shows, especially those Warren specials where protected champs fight some chump. A well measured, well prepared advertising campaign for what promises to be a very good night of British boxing would do better for everyone concerned than relying on word of mouth. It would also help to sell tickets for the O2.
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TerribleTerry
- Heavyweight

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- Joined: 29 Aug 2003, 12:30
He should be pushing the live event to maximise the gate - advertise the O2 card on bill boards as a genuine event.Wales wrote:Yes, but if he doesnt know what channel its going to be on himself, then how can he advertise it.
No Frank in NOTW, surely sales will plummet
I remember being a kid in Brum seeing loads of billboards for the first Benn v Eubank clash at the NEC and getting really excited about it.
Where are the equivalent large scale ads these days? Non existant as far as I can tell. It shows how lazy and stale an exclusive contract can make you IMO..
I acknowledge that, but in my original post I referred to the political back-fighting (sic) and money grabbing. FW knew that his ITV contract was at an end prior to this card being put together. ITV, FW and all the others involeved in this promotion really ought to question whether they're antics and non-action are in the best interests of the sport, and therefore, their own financial concerns.Wales wrote:Yes, but if he doesnt know what channel its going to be on himself, then how can he advertise it.
No Frank in NOTW, surely sales will plummet
TerribleTerry is spot on about the comparison to UFC - everyone seems to appreciate that Boxing is under threat, but those in a position to do something about it seem to be behaving in an Ostrich like fashion.
No doubt FW will blame ITV; ITV will blame the Internet; etc......
Ok, so it's not quite Benn v Eubank, but surely a card featuring the Olympic Silver Medallist in his first Championship fight; Britains number 1 Heavyweight in a Commonwealth title fight; Nicky Cooks belated World title debut and a long list of quality support fights is deserving of a little more publicity than is being generated at present?Wales wrote:TerribleTerry wrote:Where are the equivalent bouts?Wales wrote:
Where are the equivalent large scale ads these days? ..
Simply having Amir Khans face up around the place would boost sales. Everyone knows who he is; No-one knows he is fighting in under 2 weeks.
Wonder how ticket sales are going then...
As for nobody knows he's fighitng in 2 weeks, i guess everyone here knows. And there was a public workout in London last Saturday involving the fighters (including Khan) that are fighting on the bill @ the 02. I cant answer on behalf of SN, and I cant justify the advertising campaign they decide to (or not to) run with. Franks been in the game a long time though, so Im sure he knows better thna most what he's doing.
As for nobody knows he's fighitng in 2 weeks, i guess everyone here knows. And there was a public workout in London last Saturday involving the fighters (including Khan) that are fighting on the bill @ the 02. I cant answer on behalf of SN, and I cant justify the advertising campaign they decide to (or not to) run with. Franks been in the game a long time though, so Im sure he knows better thna most what he's doing.
i was down at the public workout on friday and barry mcguigan was down there doing an interview with kahn for itv. the itv cameras were also filming the rest of the lads training. wouldn't havr thought they would do that at cost if the fights were going to be screened elsewhere.
good public workout as well in an impressive setting. looking forward to it!!!
good public workout as well in an impressive setting. looking forward to it!!!
Everybody on here sure does know, but we're not the new viewers that promoters should be trying to reach.Wales wrote:Wonder how ticket sales are going then...
As for nobody knows he's fighitng in 2 weeks, i guess everyone here knows. And there was a public workout in London last Saturday involving the fighters (including Khan) that are fighting on the bill @ the 02. I cant answer on behalf of SN, and I cant justify the advertising campaign they decide to (or not to) run with. Franks been in the game a long time though, so Im sure he knows better thna most what he's doing.
The public workout was a great idea, but unless the casual viewer (who is not a member of a boxing specific forum) doesn't know about the card, how will he watch it?
Frank has been in the game a long time (1981 so I read somewhere) but over the last few years a number of things have happened that have changed the picture - the growth of the Internet - more sites with more gossip, interaction between fans and generally improved communication of information; true multi-channel TV and not just Sky v Terrestrial - it has to be remembered that there was no boxing of consequence on Terrestrial from Benn v McClellan to the public demanding to see Amir Khan following his Olympic victory; and the growth of UFC, etc as a true competitor.
Seeing as the picture has changed so widely, and so rapidly, is it therefore viable to trust that FW will sort it out ok because "he knows better than most what he's doing"?
Just to be clear, this is not intended to be an anti-FW rant - it's more a discussion on the future of promotion in boxing based on the evidence of potentially the biggest british card of the year (it certainly beats the Calzaghe-Manfredo farce at the Millenium).
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oliverfennell
- Heavyweight

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The BBC showed Carl Froch, Junior Witter, Danny Williams, Audley Harrison, Michael Sprott, David Haye, Herbie Hide, Clinton Woods, Howard Eastman, Carl Johanneson, Peter Oboh, Nicky Cook, Esham Pickering, the ABAs, amateur world championships, the Olympics, Commonwealth Games AND Roy Jones, Ricardo Mayorga, Shane Mosley, Vernon Forrest, Arturo Gatti, Markus Beyer... etc etc.earsjohn wrote: there was no boxing of consequence on Terrestrial from Benn v McClellan to the public demanding to see Amir Khan following his Olympic victory
Hardly "no boxing of consequence".
Oops. Must have been a period when I was without a TV!!oliverfennell wrote:The BBC showed Carl Froch, Junior Witter, Danny Williams, Audley Harrison, Michael Sprott, David Haye, Herbie Hide, Clinton Woods, Howard Eastman, Carl Johanneson, Peter Oboh, Nicky Cook, Esham Pickering, the ABAs, amateur world championships, the Olympics, Commonwealth Games AND Roy Jones, Ricardo Mayorga, Shane Mosley, Vernon Forrest, Arturo Gatti, Markus Beyer... etc etc.earsjohn wrote: there was no boxing of consequence on Terrestrial from Benn v McClellan to the public demanding to see Amir Khan following his Olympic victory
Hardly "no boxing of consequence".
My point remains valid however as there are now many more players in the market - Sky, BBC, ITV, c4, Five, Setanta on TV; secondsout.tv and more to come on the Internet - the market is vastly changed from even 2 years ago - this must be recognised by promoters.
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boxingchatter
- Heavyweight
