Press releases: who needs 'em

bennie · Post by **bennie** » 08 Apr 2004, 09:35

I said a while ago to take press releases - and press conferences - with a massive pinch of salt. You are being told what the promoter wants you to hear in such circumstances. Look at one of the lines in this release for example. It makes you cringe to read such immodesty from a promotional outfit:

http://boxingtalk.net/pages/press33-release2-TEMP.htm

dondada · Post by **dondada** » 08 Apr 2004, 09:50

Indeed bennie, as we have said before. They are useful for quotes but you have to check the points made re fights and omit most of the self-promotion otherwise it isn't really a valid news story.

See BBN's take on it.

jamesmcdonnell · Post by **jamesmcdonnell** » 08 Apr 2004, 09:53

I agree, more people should use the quotes as the basis for a story, rather than just print the entire press release verbatim, it's very lazy journalism in my book. It's ok if you're fightnews, and all you want to do is print the news, otherwise you're showing yourself up.

bennie · Post by **bennie** » 08 Apr 2004, 09:56

"Britain's most dynamic promotional company..."
Such a statment is an insult just prior to a WBC title fight being staged in this country.