70 Thousand U.S PPV buys for Fury v Ngannou

[Evander]

It's being reported that the Fury v Ngannou fight only did about 70 thousand PPV buys in the U.S.
Not sure what the buy rate was in the UK, if you know please share it with us.
Now what they were expecting to get for U.S PPV buys I'm not entirely sure, but I'd guess it was a damn sight higher than 70 thousand if that number turns out to be true.
Sounds very disappointing, I'm starting to wonder what their approach and strategy will be regarding future PPV fights in light of this.

What's your takeaway from those numbers ?

[Finkel]

US audiences weren't sold on paying PPV for a British title fight, and a lot of foreseeable mismatches

[Evander]

US audiences weren't sold on paying PPV for a British title fight, and a lot of foreseeable mismatches

It was hardly promoted as a British title fight.
Wasn't it a Boxing v MMA trying boxing type of promotion, that's what I thought it was.

[Evander]

and a lot of foreseeable mismatches

Thought Wardley was impressive.

[funso banjo baby]

Wardley v Adeleye was the main event

[joshj909]

You'd think Ngannou got a pretty flat fee with Fury getting a majority of the cut of PPV buys if any at all. Financially, the Saudi's are the real losers here but they didn't put the event on to turn a profit. Ngannou definitely the biggest winner out of this. Future events may not pay as well as a result of this though but I expect it to increase the buys for Ngannou's next boxing PPV.

[Ruthless-RKO]

According to QuickieG.. it done 600k in UK.

Now, a lot of speculation that’s he’s Dev Sahni.

Probably is. Who knows.

But I don’t know how to take that figure.

[joshj909]

Talksport reported 400k minimum for UK PPV buys but Simon Jordan is just a Warren mouthpiece

[Lackeos]

Lots of people reporting that it did like 11k US + 56k ESPN+ + maybe 3-400k UK. The idea that this match-up could conceivably have done less than 400k is crazy to me, as it has the right names and spectacle involved to do at least 750k. Almost the exact same formula as Mayweather - McGregor, which did 4.3 million buys. And, while Fury isn't as big of a draw as Mayweather, he is indeed one of boxing's biggest draws right now. Different Fury cards have done 775k, 1.2 million, 900k, 800k, 500k, and 500k worldwide ppv buys. The idea that Fury - Chisora 3 could outsell Fury - Ngannou is like if Mayweather - Victor Ortiz outsold Mayweather - McGregor. Sh*t don't make sense. I'm sure Fury haters will say it does make sense, and their theories will be supported by more hateful attitudes towards Fury; but the fact is, no it doesn't make sense. One of the biggest draws in boxing fighting one of the biggest draws in MMA most definitely is a draw.

[joshj909]

Lots of people reporting that it did like 11k US + 56k ESPN+ + maybe 3-400k UK. The idea that this match-up could conceivably have done less than 400k is crazy to me, as it has the right names and spectacle involved to do at least 750k. Almost the exact same formula as Mayweather - McGregor, which did 4.3 million buys. And, while Fury isn't as big of a draw as Mayweather, he is indeed one of boxing's biggest draws right now. Different Fury cards have done 775k, 1.2 million, 900k, 800k, 500k, and 500k worldwide ppv buys. The idea that Fury - Chisora 3 could outsell Fury - Ngannou is like if Mayweather - Victor Ortiz outsold Mayweather - McGregor. Sh*t don't make sense. I'm sure Fury haters will say it does make sense, and their theories will be supported by more hateful attitudes towards Fury; but the fact is, no it doesn't make sense. One of the biggest draws in boxing fighting one of the biggest draws in MMA most definitely is a draw.

Ngannou is not one of the biggest draws in MMA. People saw this as a one-sided money grab. Fury's PPVs have slowly been dropping. Fury and Ngannou is nothing close to McGregor/Mayweather in terms of popularity. People have already seen crossovers and none have been entertaining or competitive so there's no reason it would still be a draw after the first one(s). Flopping at the box office is not an unreasonable thought but I imagine it did about 500-600k globally when you factor in DAZN PPVs aswell.

[Ruthless-RKO]

Lots of people reporting that it did like 11k US + 56k ESPN+ + maybe 3-400k UK. The idea that this match-up could conceivably have done less than 400k is crazy to me, as it has the right names and spectacle involved to do at least 750k. Almost the exact same formula as Mayweather - McGregor, which did 4.3 million buys. And, while Fury isn't as big of a draw as Mayweather, he is indeed one of boxing's biggest draws right now. Different Fury cards have done 775k, 1.2 million, 900k, 800k, 500k, and 500k worldwide ppv buys. The idea that Fury - Chisora 3 could outsell Fury - Ngannou is like if Mayweather - Victor Ortiz outsold Mayweather - McGregor. Sh*t don't make sense. I'm sure Fury haters will say it does make sense, and their theories will be supported by more hateful attitudes towards Fury; but the fact is, no it doesn't make sense. One of the biggest draws in boxing fighting one of the biggest draws in MMA most definitely is a draw.

Ngannou is not one of the biggest draws in MMA. People saw this as a one-sided money grab. Fury's PPVs have slowly been dropping. Fury and Ngannou is nothing close to McGregor/Mayweather in terms of popularity. People have already seen crossovers and none have been entertaining or competitive so there's no reason it would still be a draw after the first one(s). Flopping at the box office is not an unreasonable thought but I imagine it did about 500-600k globally when you factor in DAZN PPVs aswell.

Yh.. whereas people actually thought McGregor had a chance against Mayweather.

[Finkel]

Lots of people reporting that it did like 11k US + 56k ESPN+ + maybe 3-400k UK. The idea that this match-up could conceivably have done less than 400k is crazy to me, as it has the right names and spectacle involved to do at least 750k. Almost the exact same formula as Mayweather - McGregor, which did 4.3 million buys. And, while Fury isn't as big of a draw as Mayweather, he is indeed one of boxing's biggest draws right now. Different Fury cards have done 775k, 1.2 million, 900k, 800k, 500k, and 500k worldwide ppv buys. The idea that Fury - Chisora 3 could outsell Fury - Ngannou is like if Mayweather - Victor Ortiz outsold Mayweather - McGregor. Sh*t don't make sense. I'm sure Fury haters will say it does make sense, and their theories will be supported by more hateful attitudes towards Fury; but the fact is, no it doesn't make sense. One of the biggest draws in boxing fighting one of the biggest draws in MMA most definitely is a draw.

Ngannou is not one of the biggest draws in MMA. People saw this as a one-sided money grab. Fury's PPVs have slowly been dropping. Fury and Ngannou is nothing close to McGregor/Mayweather in terms of popularity. People have already seen crossovers and none have been entertaining or competitive so there's no reason it would still be a draw after the first one(s). Flopping at the box office is not an unreasonable thought but I imagine it did about 500-600k globally when you factor in DAZN PPVs aswell.

You are spot on that Simon Jordan being a moth piece for Warren is a meaningless source. TNT would release the numbers if they were reasonable to good.

This idea that Fury was a massive draw is only based on ticket sales involving popular opponents and inflated purses. They have been overpaying him for years to build him into an A-side fighter. Basically speculating to accumulate. But there was an obvious reason as to why the official PPV numbers were never revealed for any of his fights.

Brick Top went from forgetting the PPV sales, to giving vastly different numbers each time he was interviewed. Basically making it up as he went along to give a semblance of credibility to Fury's evermore outrageous purse demands

The problem was Team Usyk had access to Fury's actual PPV numbers.

Fury has a loyal core support, but he isn't some global draw like his fans want to believe he is. Never has been. He needs the right dance partner.

[Perkin Warbeck]

Wardley v Adeleye was the main event

Yes, it was seen as the only competitive fight on the card, although Ngannou surprised everyone.

They should have had Makmudov, Parker and Bakole fight other contenders. Makmudov vs Bakole would have been an interesting matchup, as would Parker vs Makhmudov or Bakole.

[Thomastearns]

You'd think Ngannou got a pretty flat fee with Fury getting a majority of the cut of PPV buys if any at all. Financially, the Saudi's are the real losers here but they didn't put the event on to turn a profit. Ngannou definitely the biggest winner out of this. Future events may not pay as well as a result of this though but I expect it to increase the buys for Ngannou's next boxing PPV.

Fury probably had a good idea beforehand and this might explain his lacklustre performance on the night.

He's always trying to screw his opponents financially but this time he may have screwed himself.

[Thomastearns]

Lots of people reporting that it did like 11k US + 56k ESPN+ + maybe 3-400k UK. The idea that this match-up could conceivably have done less than 400k is crazy to me, as it has the right names and spectacle involved to do at least 750k. Almost the exact same formula as Mayweather - McGregor, which did 4.3 million buys. And, while Fury isn't as big of a draw as Mayweather, he is indeed one of boxing's biggest draws right now. Different Fury cards have done 775k, 1.2 million, 900k, 800k, 500k, and 500k worldwide ppv buys. The idea that Fury - Chisora 3 could outsell Fury - Ngannou is like if Mayweather - Victor Ortiz outsold Mayweather - McGregor. Sh*t don't make sense. I'm sure Fury haters will say it does make sense, and their theories will be supported by more hateful attitudes towards Fury; but the fact is, no it doesn't make sense. One of the biggest draws in boxing fighting one of the biggest draws in MMA most definitely is a draw.

Ngannou is not one of the biggest draws in MMA. People saw this as a one-sided money grab. Fury's PPVs have slowly been dropping. Fury and Ngannou is nothing close to McGregor/Mayweather in terms of popularity. People have already seen crossovers and none have been entertaining or competitive so there's no reason it would still be a draw after the first one(s). Flopping at the box office is not an unreasonable thought but I imagine it did about 500-600k globally when you factor in DAZN PPVs aswell.

You are spot on that Simon Jordan being a moth piece for Warren is a meaningless source. TNT would release the numbers if they were reasonable to good.

This idea that Fury was a massive draw is only based on ticket sales involving popular opponents and inflated purses. They have been overpaying him for years to build him into an A-side fighter. Basically speculating to accumulate. But there was an obvious reason as to why the official PPV numbers were never revealed for any of his fights.

Brick Top went from forgetting the PPV sales, to giving vastly different numbers each time he was interviewed. Basically making it up as he went along to give a semblance of credibility to Fury's evermore outrageous purse demands

The problem was Team Usyk had access to Fury's actual PPV numbers.

Fury has a loyal core support, but he isn't some global draw like his fans want to believe he is. Never has been. He needs the right dance partner.

Good analysis.

The fights outside of the ring are often more interesting than the ones inside.

[KiwiRider]

Lots of people reporting that it did like 11k US + 56k ESPN+ + maybe 3-400k UK. The idea that this match-up could conceivably have done less than 400k is crazy to me, as it has the right names and spectacle involved to do at least 750k. Almost the exact same formula as Mayweather - McGregor, which did 4.3 million buys. And, while Fury isn't as big of a draw as Mayweather, he is indeed one of boxing's biggest draws right now. Different Fury cards have done 775k, 1.2 million, 900k, 800k, 500k, and 500k worldwide ppv buys. The idea that Fury - Chisora 3 could outsell Fury - Ngannou is like if Mayweather - Victor Ortiz outsold Mayweather - McGregor. Sh*t don't make sense. I'm sure Fury haters will say it does make sense, and their theories will be supported by more hateful attitudes towards Fury; but the fact is, no it doesn't make sense. One of the biggest draws in boxing fighting one of the biggest draws in MMA most definitely is a draw.

Ngannou is not one of the biggest draws in MMA. People saw this as a one-sided money grab. Fury's PPVs have slowly been dropping. Fury and Ngannou is nothing close to McGregor/Mayweather in terms of popularity. People have already seen crossovers and none have been entertaining or competitive so there's no reason it would still be a draw after the first one(s). Flopping at the box office is not an unreasonable thought but I imagine it did about 500-600k globally when you factor in DAZN PPVs aswell.

Yh.. whereas people actually thought McGregor had a chance against Mayweather.

I think you mean MMA people, because on here, at least, it was very wide on the pre fight poll...

[Nightmare Roy]

400k is about a quarter of what Haye Belluw did, maybe people just didn't want to pay for a mismatch, obviously it didn't turn out that way though.

[Monzon83]

I literally have no idea why anybody in America would pay to watch this fat piece of trash.
A nation that produced Ali, Foreman, Frazier, Tyson etc and you now are expected to pay to watch this fraud. No way.

[Evander]

Fury has a loyal core support, but he isn't some global draw like his fans want to believe he is. Never has been. He needs the right dance partner.

You have a point there.
Same time he has plenty of dance partners.

[SportsRatings]

Lots of people reporting that it did like 11k US + 56k ESPN+ + maybe 3-400k UK. The idea that this match-up could conceivably have done less than 400k is crazy to me, as it has the right names and spectacle involved to do at least 750k. Almost the exact same formula as Mayweather - McGregor, which did 4.3 million buys. And, while Fury isn't as big of a draw as Mayweather, he is indeed one of boxing's biggest draws right now. Different Fury cards have done 775k, 1.2 million, 900k, 800k, 500k, and 500k worldwide ppv buys. The idea that Fury - Chisora 3 could outsell Fury - Ngannou is like if Mayweather - Victor Ortiz outsold Mayweather - McGregor. Sh*t don't make sense. I'm sure Fury haters will say it does make sense, and their theories will be supported by more hateful attitudes towards Fury; but the fact is, no it doesn't make sense. One of the biggest draws in boxing fighting one of the biggest draws in MMA most definitely is a draw.

Ngannou isn't 1/10 the draw McGregor was at his peak. No one outside of MMA fandom knows who Ngannou is (in the U.S.) but McGregor had and still has a huge following. And Mayweather was many times the draw Fury is, too. So it's no shock that the Mayweather-McGregor was a big fight and Fury-Ngannou, which was slagged by boxing and MMA fans both, was not a huge draw. In the US it was pricey, in the UK it was reasonably priced comparitively and Fury's a bigger draw there. So overall, doing 1/10 of the Mayweather fight sounds about right.

[SportsRatings]

And let's not forget that from the very beginning, people were calling it an "exhibition" who the hell would want to pay for an exhibition fight? And the rumors about a "no knock-down rule" which I still have never heard anyone explain wtf that would even be, you can't knock someone down? lol

So the ppl who hated Fury (like Eddie Hearn) and hated Ngannou (Dana White) were clearly sabotaging the event by having people say "exhibition" every chance they could get. It ended up being sanctioned as a real fight but even before that, it was a real pro boxing match with normal Queensbury rules and both fighters said it would count on their record. But all the coverage I saw kept saying "exhibition match" which is a killer from a financial point of view.

[joshj909]

And let's not forget that from the very beginning, people were calling it an "exhibition" who the hell would want to pay for an exhibition fight? And the rumors about a "no knock-down rule" which I still have never heard anyone explain wtf that would even be, you can't knock someone down? lol

So the ppl who hated Fury (like Eddie Hearn) and hated Ngannou (Dana White) were clearly sabotaging the event by having people say "exhibition" every chance they could get. It ended up being sanctioned as a real fight but even before that, it was a real pro boxing match with normal Queensbury rules and both fighters said it would count on their record. But all the coverage I saw kept saying "exhibition match" which is a killer from a financial point of view.

If it was always going to be a professional fight then they would have confirmed it again and again for the sake of promotion. At the beginning Frank was asked and he said he hoped it would be a pro fight if they could get it sanctioned. You're deluded if you think it wasn't licensed on fairly short notice.

[SportsRatings]

And let's not forget that from the very beginning, people were calling it an "exhibition" who the hell would want to pay for an exhibition fight? And the rumors about a "no knock-down rule" which I still have never heard anyone explain wtf that would even be, you can't knock someone down? lol

So the ppl who hated Fury (like Eddie Hearn) and hated Ngannou (Dana White) were clearly sabotaging the event by having people say "exhibition" every chance they could get. It ended up being sanctioned as a real fight but even before that, it was a real pro boxing match with normal Queensbury rules and both fighters said it would count on their record. But all the coverage I saw kept saying "exhibition match" which is a killer from a financial point of view.

If it was always going to be a professional fight then they would have confirmed it again and again for the sake of promotion. At the beginning Frank was asked and he said he hoped it would be a pro fight if they could get it sanctioned. You're deluded if you think it wasn't licensed on fairly short notice.

Well then you've proven my point. Had it been sanctioned right away and the fighters been more forcefully pointing out that it wasn't an "exhibition" it would certainly have done better. How much better, who knows, but better than it did for sure.

[gregregegg]

Have middle east cards ever sold big in USA PPV? I think part of the reason the require huge site fees is because you basicaly abandon the USA PPV market...

plus It wasnt a very USA driven card. a brit vs a camaroonian, a brit vs a brit, a kiwi vs a canadian, a frenchman vs a conganeese, a Russian vs an American (but one noone has heard of there to get brutaly KO'd)....



*just an additional point to comments above.... They were to slow to say it was going to be a pro sanctioned fight... and that wasnt even clear a week out. that diminished it a fair bit in the build up. frank would say "its a fight" "its a real fight" ect, but i dont think it was confirmed a pro sanctioned fight till much too late.... (the only logical reason they were slow is because they didnt know it was sanctioned till fight week, which is a possability but they should of got that sorted befor anouncing it).

[Syntax Error]

US audiences weren't sold on paying PPV for a British title fight, and a lot of foreseeable mismatches

It was hardly promoted as a British title fight.
Wasn't it a Boxing v MMA trying boxing type of promotion, that's what I thought it was.

It was.

The WBC belt was not on the line, even though Ngannou's performance has somehow merited a top 10 ranking by the said WBC.