If you are a Virgin XL tv customer, Setanta sports will be availale for free, I won't bore you with the detaisl so read the press release.
Tip, the website is not very good, thus you are left thinking that you can only get TV with a phone line, not the case, ring them up like I did and negotiate a discount (tv price is reduced if you get a phone line). In fact its pretty cheap if you go for tv , phone line, and BB, but trust me, if you ring them you wil get a discount.
http://pressoffice.virginmedia.com/phoe ... highlight=