Premiere World was a premium (subscription-only) television network launched on October 1, 1999 after the merger of another premium channel Premiere and a digital satellite platform called DF1, both owned by KirchGroup. In 2002, the service returned back to the name Premiere while KirchGroup filed for bankruptcy. In 2003, investment group Permira stepped in and took control of Premiere. On 4 July 2009, Premiere was rebranded, becoming Sky Deutschland.
From 2000 to 2002, Premiere World broadcasted the fights of Wladimir and Vitali Klitschko. Wladimir's first world heavyweight title fight against Chris Byrd was co-broadcasted by the Premiere World and free-to-air Sat.1, but his next four title defenses were televised exclusively by the premium network. In Autumn 2002, the Klitschkos moved from the Premiere World to a free-to-air TV channel ZDF. It also showed selected boxing shows promoted by ARENA Box-Promotion.