Since then Hayes Celebrity has increased greatly - on magazine covers - at award shows and red carpet events - endorsement deals - A list Celeb Circuit - main stream fans recognising him on the street - Sky Box Office fighter - packed arenas - and expensive promotions, etc, etc
You know - all the good stuff that comes with success.
Since becoming WBA Champion and with his higher status - he now realises - he can make 7 figure purses by fighting the likes of John Ruiz or Audely Harrison or whoever.
All of a sudden now - he dosent need a Klitshchko to gain Champion status or increase his bank balance.
Of course if he fought either Klitshcko brother and won that would increase his status as a unified champion and of course his bank balance even more but the risk is too great.
So for now he is happy to be just the WBA Champ and pick up 7 figure purses fighting the likes of John Ruiz and Audely Harrison.
Expect this trend to continue for the next few David Haye fights as he carefully selects his opponnets and builds his bank balance - enjoying his time as Champion.
When he is finally ready to cash in all his chips - - then he will be ready to face the Klitshckos - but it wont be any time in the next 12-18 months. And hopefully both brothers have aged and even retired by then.
Why are people giving Haye so much credit as he "never ducked a challenge - he will lay it all on the line"
Haye went to France and Germany and laid it on the line - because he had to then - he was the challenger.
Now he is the Champ and making the big money - its fair to say I think he is not this "fight anyone anytime" hero that naive British Boxing Fans like to think he is.
The bottom line is Haye knows he has only a medoirce chance to beat the Klitshcko brothers and knows very well he could be ironed out by either brother.
So he is just playing it smart - make excuses - delay fighting them - and make money in the mean time - after Audely Harrison expect him to fight someone like Tony Thompson after that in a Sky Box Office event for a 7 figure purse.
So much for David Haye wanting the Klitshcko brothers and promising to spend his career seeking out the biggest and most dangerous challenges
He has sold out to money and commercial success