Just saw this, whoops, looks like we're saying pretty much the same thing.dbflex wrote:MMA has plateaued everywhere bar the US, Canada and Brazil. It never got going in India and is declining here - UFC runs less shows in the UK and the lower-level groups are fading. The sport is doing well in the US, with UFC maintaining their position (GSP-Hendricks next week will be huge) and Bellator making strides, though the UFC monopoly which has wiped out Pride and Strikeforce may not be good for business long-term as competition stimulates innovation and value; imagine boxing had one unopposed promotional company.
Conversely, while boxing may not make as much on ppv in the US, it's a far bigger and more global sport. Markets like the UK, Mexico, Germany and Japan are thriving in terms of participation levels and live gates, while boxing is performing well in emerging areas like China and Russia also;MMA is not growing, it's maintaining at best. Boxing has a huge amount of professional promoters worldwide, plus the amateur sport and WSB - APB soon also.
Boxing can learn from MMA in terms of marketing and sponsorship, creating an 'event' atmosphere (this is already happening) and, most importantly, making matches fans are desperate to see/willing to pay to see.
But as a sport MMA is less accessible (especially on the ground), is perceived to be more unrefined and brutal (even if yhis is untrue) and has less strength in depth per weight class. Boxing has history and its Olympic status plus it's simply a far more accepted, popular attraction across the globe.
Let's see where UFC, and/or MMA is in 20 years - UFC as a brand might not even be around, and MMA might well have faded into relative obscurity. I remember when Sumo wrestling was on channel 4 every week, and people were talking about it in the school playground - where is it now? Back in Japan, where it started, with only a few people participating from other nations.