Deleted_Scenes wrote: ↑07 May 2018, 16:24I can't see Golovkin making even half that for a Saunders fight in the UK.
Parker fought a massive PPV attraction in Joshua. Saunders isn't even close to being in that ballpark, and Warren's events don't attract anywhere near as much casual attention as Hearn's, even if Saunders was a big draw.
Putting things in perspective, Kell Brook (at the time of the Golovkin fight) was a much bigger name over here than Saunders is now, despite it being middleweight vs welterweight. Brook was a highly popular fighter, signed to the best promoter as far as generating money goes, taking on a big risk. People took notice.
Outside of hardcore fans, Saunders isn't even that well known.
These were the reported purses for Golovkin vs Brook:
Golovkin - $5m flat fee.
Brook - $5m, plus any remaining PPV earnings.
There's no way in hell Golovkin is going to earn 4x that amount for fighting a less popular fighter. If his own profile has been raised, following the first Canelo fight, and US PPV pick it up, he MIGHT earn $10m.
GGG vs Saunders also isn't big enough to be a stadium fight over here. It would most likely be at the O2 (around 20k capacity). Taking your average ticket price, that's only a $3m gate.
UK PPV, priced at £20 ($27) and doing 500k buys (a high estimate), brings in another $13.5m. That's $16.5m so far. It wouldn't be PPV in America if it was staged at UK time, so not a lot more to be made there. A bit from sponsorship and worldwide TV rights... You might be looking at a total generated sum of around $20m. Maybe slightly higher even, but that's before taking BT Sport's cut of the PPV money, Warren's cut (if he takes the same as Eddie, that's 20% off the top), any venue and security fees etc.
Before tax, I doubt that leaves Golovkin earning much more than for the Brook fight.
Held in the US, it's slightly different, because even 250k PPV buys at $70 gives you $17.5m, before anything else is added. 350k (a high, but realistic estimate) would give $24.5m, and so on.
If it happens, I think Saunders needs to travel.
Most people (not all) who know Tyson Fury, now who Saunders is. And they def know who Golovkin is. A Golovkin-Brook fight wasn't going to fill a 50k arena because majority of them didn't see Brook winning. Even the folk who don't know Saunders (and I'm aware he's no superstar) may be rooting for a fellow Brit to win against Golovkin (who they certainly do know, as boxing fans) or just to say "I was there that night when the 5 belts were combined...and it wasn't Joshua/Wilder!"
An undisputed title fight between a UK champ and Golovkin, will be certainly a bigger attraction than Golovkin-Brooks was. That was a squash match, this actually has history at stake. And for UK boxing fans, it may represent one of the few times if not the last time (or second to last time) they even get to see GGG live. The tabloid/news coverage for the fight alone would make up for any lack of fanfare Saunders has had historically. The same way it does for Wilder in the US when/if he steps in the ring for Joshua.
Its very much doable. I don't doubt the fight generates at least $35 million. 70% of that leaves Golovkin with $24.5 mill and Saunders with $10.5 million. I'm aware PPV prices in the UK are £20. But its possible to do it PPV in the US too, if they schedule the timing right (Main event: 12am BST / 7pm EST). Besides close to half of the PPV goes to the carriers anyways. But i still feel there's money to be made there.
Saunders hasn't been a superstar because they didn't take him seriously compared to Golovkin and Canelo. That changes the moment he enters negotiations to fight GGG. Suddenly he's the #2 guy, instead of an outlier.