Katie Taylor Named The Most Marketable Boxer In The World

keithmoonhangover
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by keithmoonhangover »

margaret thatcher wrote: 19 Dec 2022, 13:24
keithmoonhangover wrote: 19 Dec 2022, 12:15 I didn't realize how many sexists were on here.
:lol:
keithmoonhangover wrote: 30 Nov 2022, 09:57 I'm an equalist and there isn't a drop of racism, sexism or homophobia in me. Live and let live. Anything that involves consenting adults is good with me. But I do think that the new wave of ostracizing anyone who discriminates in these areas is wrong.

Because of their upbringing, religion, culture or personal beliefs, some people are going to be racist, sexist and/or homophobic. As long as they're not hurting anyone, I think there is a place in the world for them.

That's my ten pence anyway.
This is my point. I don't agree with sexists, but I'm not going to leave the forum because of them.
margaret thatcher
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by margaret thatcher »

yep, like you said there's a place for them aint there, we need them so people can complain about them :TU:
keithmoonhangover
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by keithmoonhangover »

margaret thatcher wrote: 19 Dec 2022, 13:27 yep, like you said there's a place for them aint there :TU:
Yes. 100%.
TheLeprechaun
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by TheLeprechaun »

She is very marketable. That's why she has got some gift decisions.
gilgamesh
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by gilgamesh »

TheLeprechaun wrote: 19 Dec 2022, 14:18 She is very marketable. That's why she has got some gift decisions.
The issue I'm sure isn't with calling her Marketable. It's with calling her "The Most Marketable"

The most high profile Women's Boxing match possible in the World I guess would be Katie Taylor vs Claressa Shields I guess right? As far as name recognition of both combatants.

Canelo vs Your Uncle Cletus. Would do bigger numbers.
maverick23
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by maverick23 »

gilgamesh wrote: 19 Dec 2022, 14:26
TheLeprechaun wrote: 19 Dec 2022, 14:18 She is very marketable. That's why she has got some gift decisions.
The issue I'm sure isn't with calling her Marketable. It's with calling her "The Most Marketable"

The most high profile Women's Boxing match possible in the World I guess would be Katie Taylor vs Claressa Shields I guess right? As far as name recognition of both combatants.

Canelo vs Your Uncle Cletus. Would do bigger numbers.
Yeah but most marketable doesn’t mean which boxer will sell the most.

Fury will sell plenty but there aren’t many blue chip brands that would want to be associated with him.

Katie Taylor is as clear cut as they come and seems to have values that companies would want to be linked with. After decades of male sportsmen being the focus of companies, far more are wanting to work with women now so I can fully understand why the ‘experts’ would have her high up the list.
margaret thatcher
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by margaret thatcher »

she was more clean cut and less divisive (aka boring) than the likes of fury, canelo, aj, wilder, floyd, and many other athletes on there long before this too, so why was she unranked and only at the top of this list now if that's what it's about? did she have some lingering offensiveness to her that she shaved off? just look at who's been on that list, it's clearly not a ranking just of who is the least controversial

what the hell is being marketable if it's not something's ability to be sold? if we were all promoters and could choose 1 boxer alive to max our sales and market to the masses, who would honestly say taylor? if she is the most marketable, she's been absolutely horrendously managed and robbed blind
maverick23
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by maverick23 »

margaret thatcher wrote: 19 Dec 2022, 14:35 she was way more clean cut and less divisive than the likes of fury, canelo, floyd, and many other athletes on there long before this too, so why is she only at the top of this list now if that's what it's about? did she have some lingering offensiveness to her that she shaved off?

what the hell is being marketable if it's not something's ability to be sold? if we were all promoters and could choose 1 boxer alive to have to max our sales, who would honestly say taylor?
A promoter is there to sell an event and she wouldn’t be at the top or close to the top (granted they did great to sell out the Garden - only boxing headliner to sell it out this year?).

Most blue chip companies want people who are clean cut, don’t offend anyone and have similar values to those that the company wants to portray that they have. Taylor has a he qualities and will also benefit in the list because of companies in the last few years wanting to work with women more and more.

I’m taking the list as to which people major companies would want to work with. Not those who would sell the most product/services because they’re different. Fury would sell more/generate more interest being associated to a company. Not many would want to work with him though given his past comments.
margaret thatcher
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by margaret thatcher »

ya, and like i said, if that's what marketable is where the hell was she before, when the likes of fury, floyd, aj, canelo, wilder, and other 'controversial' dudes were all ranked? she's been less divisive (aka boring) than them for years now
gilgamesh
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by gilgamesh »

maverick23 wrote: 19 Dec 2022, 14:31
gilgamesh wrote: 19 Dec 2022, 14:26
TheLeprechaun wrote: 19 Dec 2022, 14:18 She is very marketable. That's why she has got some gift decisions.
The issue I'm sure isn't with calling her Marketable. It's with calling her "The Most Marketable"

The most high profile Women's Boxing match possible in the World I guess would be Katie Taylor vs Claressa Shields I guess right? As far as name recognition of both combatants.

Canelo vs Your Uncle Cletus. Would do bigger numbers.
Yeah but most marketable doesn’t mean which boxer will sell the most.

Fury will sell plenty but there aren’t many blue chip brands that would want to be associated with him.

Katie Taylor is as clear cut as they come and seems to have values that companies would want to be linked with. After decades of male sportsmen being the focus of companies, far more are wanting to work with women now so I can fully understand why the ‘experts’ would have her high up the list.
Ahh...well yeah I see what you mean in that respect.

Putting her face on a Bottle of Gatorade as opposed to Tyson Fury, etc.

Yeah I get ya.
maverick23
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by maverick23 »

margaret thatcher wrote: 19 Dec 2022, 14:52 ya, and like i said, if that's what marketable is where the hell was she before, when the likes of fury, floyd, aj, canelo, wilder, and other 'controversial' dudes were all ranked? she's been less divisive (aka boring) than them for years now
Not sure. This is the first time I’ve seen the list!

Floyd was probably high on the list when he was at his peak but I’d imagine the proportion of women on the list has grown over the last 5 years and I’d also imagine the amount of controversial sports people has reduced because of the cancel culture we now have.
Ruthless-RKO
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by Ruthless-RKO »

Katie Taylor wins RTÉ Sport’s Sportswoman of the Year Award 2022

Katie Taylor wins RTÉ Sportswoman of the Year award for the third time
The star-studded event, hosted by Jacqui Hurley, Evanne Ní Chuilinn and Ruby Walsh, was a celebration of a brilliant year for Irish sport

Undisputed lightweight champion Katie Taylor was crowned RTÉ Sport’s Sportswoman of the Year for the third time.

The champion remains undefeated in all 22 professional fights, adding two more victories this year, first at the iconic Madison Square Garden with a career-defining victory over great rival Amanda Serrano and then Argentina’s Karen Elizabeth Carabajal in London. The epic clash with Serrano made history as the first ever female fight to headline at the Garden, then further broke records when it reached an audience of 1.5 million on DAZN to become a record-breaking night for the sport.

36-year-old Taylor joined the ceremony via live satellite broadcast, while her older brother, Dr. Peter Taylor Jr., accepted the award on her behalf.

“I really wish I could have been there,” said Taylor, who joined the ceremony via live satellite broadcast. “I am very grateful. This year has been a particularly exceptional one for Irish sport.”

Raidió Teilifís Éireann, better known by its acronym RTÉ, is the largest public broadcasting corporation in the Republic of Ireland.

RTÉ was founded in December 1960, although Irish public radio began broadcasting in 1926. It is a corporation controlled through a council appointed by the Irish Government.

It is the third time the Bray boxer has won the award after also winning it in 2012 and 2020.

Rowing duo Paul O'Donovan and Fintan McCarthy were crowned the RTE Sport Team of the Year.

The RTE Sport Manager of the Year went to Vera Pauw after she led Ireland to World Cup qualification, while sprint sensation Rhasidat Adeleke was named the RTE Sport Young Sportsperson of the Year.

Finally, Cork GAA legend Jimmy Barry-Murphy was inducted into the RTE Sport Hall of Fame.

Image
Boxerbeetle
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by Boxerbeetle »

It’s kind of weird reading people doing mental gymnastics to try to get this to make sense :lol:

Katie Taylor is not, in reality, the most marketable boxer in the world, by any measurable metric.
keithmoonhangover
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by keithmoonhangover »

Boxerbeetle wrote: 21 Dec 2022, 08:22 It’s kind of weird reading people doing mental gymnastics to try to get this to make sense :lol:

Katie Taylor is not, in reality, the most marketable boxer in the world, by any measurable metric.
She is very marketable IMO. Canelo and Fury are both proven drug cheats and some of the other top boxers swear loads in interviews etc. I'm not saying they shouldn't, but if you're looking to market someone, you would choose someone with mass appeal.
Boxerbeetle
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by Boxerbeetle »

keithmoonhangover wrote: 21 Dec 2022, 08:49
Boxerbeetle wrote: 21 Dec 2022, 08:22 It’s kind of weird reading people doing mental gymnastics to try to get this to make sense :lol:

Katie Taylor is not, in reality, the most marketable boxer in the world, by any measurable metric.
She is very marketable IMO. Canelo and Fury are both proven drug cheats and some of the other top boxers swear loads in interviews etc. I'm not saying they shouldn't, but if you're looking to market someone, you would choose someone with mass appeal.
Katie Taylor doesn’t have genuine mass market appeal in the real world though, that’s the whole point. She’s not even well-known with the British public at all, let alone the rest of the world. The whole thing seems to be some bizarre theoretical fantasy, and certainly not rooted in actual reality.
keithmoonhangover
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by keithmoonhangover »

Boxerbeetle wrote: 21 Dec 2022, 09:02
keithmoonhangover wrote: 21 Dec 2022, 08:49
Boxerbeetle wrote: 21 Dec 2022, 08:22 It’s kind of weird reading people doing mental gymnastics to try to get this to make sense :lol:

Katie Taylor is not, in reality, the most marketable boxer in the world, by any measurable metric.
She is very marketable IMO. Canelo and Fury are both proven drug cheats and some of the other top boxers swear loads in interviews etc. I'm not saying they shouldn't, but if you're looking to market someone, you would choose someone with mass appeal.
Katie Taylor doesn’t have genuine mass market appeal in the real world though, that’s the whole point. She’s not even well-known with the British public at all, let alone the rest of the world. The whole thing seems to be some bizarre theoretical fantasy, and certainly not rooted in actual reality.
I suppose it depends on what you're trying to market. She would be ideal for some things and not so good for others.
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by Frostieballs »

It is not sexist to call this nonsense out for the complete tosh it is.

One simple question puts its to bed:

If you had a business and could choose a boxer to front your marketing campaign, would you even chose Katie Taylor over Amir Khan?

That’s to say nothing of AJ, Eubank Jr, Usyk or even Fury and Canelo if you chose to set the drugs tests aside.
keithmoonhangover
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by keithmoonhangover »

Frostieballs wrote: 21 Dec 2022, 11:15 It is not sexist to call this nonsense out for the complete tosh it is.

One simple question puts its to bed:

If you had a business and could choose a boxer to front your marketing campaign, would you even chose Katie Taylor over Amir Khan?

That’s to say nothing of AJ, Eubank Jr, Usyk or even Fury and Canelo if you chose to set the drugs tests aside.
Depends on what you're marketing.
maverick23
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by maverick23 »

Frostieballs wrote: 21 Dec 2022, 11:15 It is not sexist to call this nonsense out for the complete tosh it is.

One simple question puts its to bed:

If you had a business and could choose a boxer to front your marketing campaign, would you even chose Katie Taylor over Amir Khan?

That’s to say nothing of AJ, Eubank Jr, Usyk or even Fury and Canelo if you chose to set the drugs tests aside.
If I was looking to market a product then all of those names you mention (particularly AJ, Fury and Canelo) would generate more interest.

However that doesn’t matter unless big companies want to work with those people. Few big companies would touch Fury based on his previous comments and the only company I think he’s got any association with is that his energy drink is in Iceland which proves that.

Big companies are wanting to show they’re more inclusive than ever. That’s why nearly half of the top 50 are women. I bet the % split between male/female has never been so close.
Boxerbeetle
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by Boxerbeetle »

Yeah big companies are really falling over themselves to sign Taylor, aren’t they.
maverick23
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by maverick23 »

Boxerbeetle wrote: 21 Dec 2022, 11:53 Yeah big companies are really falling over themselves to sign Taylor, aren’t they.
It’s been reported a few times that she’s been offered numerous deals but turns them down as she wants to focus on boxing and not much else.
tony1234
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by tony1234 »

How can you be marketable if most of the world wouldn't have a clue who you were if you walked down the street ?
maverick23
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by maverick23 »

tony1234 wrote: 21 Dec 2022, 12:20 How can you be marketable if most of the world wouldn't have a clue who you were if you walked down the street ?
Sky Brown is higher up the list than Katie Taylor. I had no clue who she was. Apparently is worth £4m and has a multi-million £ deal with Nike plus loads of other deals. She’s 14, British and wouldn’t be recognised by probably 99% of the population if she walked down the street.
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by Ruthless-RKO »

maverick23 wrote: 21 Dec 2022, 12:00
Boxerbeetle wrote: 21 Dec 2022, 11:53 Yeah big companies are really falling over themselves to sign Taylor, aren’t they.
It’s been reported a few times that she’s been offered numerous deals but turns them down as she wants to focus on boxing and not much else.
Is she quite religious also?

Not that that matters, but I think she focuses on her faith.
Boxerbeetle
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Re: Katie Taylor Named The Most Marketable Boxer In The World

Post by Boxerbeetle »

I think we can pretty much all agree that the list is nonsensical.
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