With any 'products' your going to have people that love them and people that don't. Then there are the 'experts' like all us lot who see right through their cash-making vehicle.
I always watch his fights and some have been great entertainment. But it's the vulnerability that keeps me on the edge of my sofa and not his skills/offence , more his ability to get flattened at any moment.
People who stand up for him, well they are blinkered in my opinion. He is a bell end. His derogatory remarks about other domestic fighters, sending pics of his cock to slags, running people over in his Range Rover and the horrible bitching against the GB squad after declaring the British 'racists' just shows what a greedy classless bunch of tools they all are.
Here is his direct message when I told him using the tabloids to undermine Robert McCracken lacked class for a fellow sportsmen:-

What a fine role model he is.